Varvara Davydova

Managing Director at Yoola
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow City, Russia, RU
Languages
  • Английский Limited working proficiency
  • Испанский Elementary proficiency

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Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Managing Director
      • Jun 2021 - Present

      Упарвление командой (18 человек). Стратегия и приоритеты развития каналов продаж, включая целевые В2В сегменты, годовой инвест план, включая план найма, план формирования продуктовой линейки для 5 рекламных направляений (Brand integrations, Direct sales, Production, Google Ads, Создание и развитие Youtube каналов). Работа с P&L. Организация и контроль работы сотрудников, в том числе постановка и контроль исполнения OKRs. Выстраивание внешней коммуникации и имиджа Yoola Brands на рынке / среди целевых В2В сегментов. Активные личные продажи, наличие годовых контаркторв с крупнейшими игрокакми рынка, рост доходов по всем направлениям, перевыполнение плана продаж, рост маржинальности. Show less

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Commercial Director
      • Aug 2016 - Nov 2020

    • Head of Sales
      • Jun 2015 - Aug 2016

      • Selling advertising (Web, Mobile, Smart TV)• Negotiating with key clients and advertising agencies• Analyzing sales, market and competitors• Searching for and developing promising areas/segments.

    • Russian Federation
    • Online Audio and Video Media
    • 200 - 300 Employee
    • Head of Direct Sales
      • Jan 2015 - Apr 2015

      • Selling advertising (Web, Mobile, Smart TV) • Analyzing sales, market and competitors • Searching for and developing promising areas/segments • A significant increase in the customer base • Fulfilled sales plan • Negotiating with clients and advertising agencies • Recruiting and training managers. Organizing the work of employees. • Selling advertising (Web, Mobile, Smart TV) • Analyzing sales, market and competitors • Searching for and developing promising areas/segments • A significant increase in the customer base • Fulfilled sales plan • Negotiating with clients and advertising agencies • Recruiting and training managers. Organizing the work of employees.

    • Russian Federation
    • Software Development
    • 300 - 400 Employee
    • Advertising Sales Director in the "Afisha" Magazine
      • Jun 2013 - Dec 2014

      • Selling display advertising in the Afisha magazine and on the www.afisha.ru website• Taking part in elaboration of business plans and being responsible for their implementation • Analyzing sales, market and competitors• Searching for and developing promising areas / segments• Conducting strategic negotiations with key customers and network advertising agencies• Selling cross-media projects• Recruiting and training managers. Organizing the work of employees. Building a reporting system. • Coordinating the work of the department with other divisions of the publishing house. Successful interaction with editorial staff of magazines.• Performing the functions of Administrative Director• Controlling the document management Show less

    • Director of Advertizing in Afisha Guides
      • Jan 2010 - Dec 2013

      • Estimated the volume of the advertising market, planned the budgets of attracted advertizing, conducted strategic negotiations with key customers and network advertizing agencies. Gained successful experience of face-to-face selling.• Performed the functions of Administrative Director of the Advertizing Department • Achieved a significant increase in sales of advertising• Controlled the introduction of document management• Managed special projects

    • Deputy Director of Sales of Advertising in the Afisha-Mir Journal and Afisha Guides
      • Jan 2007 - Dec 2009

      • Worked with a personal client base • Fulfilled a personal sales plan • Conducted negotiations and personal meetings • Controlled the document management • Worked with a personal client base • Fulfilled a personal sales plan • Conducted negotiations and personal meetings • Controlled the document management

Education

  • МГИ им. Е.Р. Дашковой
    Журналистика и Реклама
    2000 - 2005

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