Experience

Haryana Dairy Development Cooperative Federation Limited
• India
• Food and Beverage Manufacturing
• 1 - 100 Employee
• Marketing Consultant

  • Sep 2019 - Present


Kwality Ltd

• Textile Manufacturing
• 1 - 100 Employee

• Sr. Marketing Manager

  • May 2010 - Jun 2019

   From a new concept research to working closely with product development teams to successful launching of product through a well-planned go to market strategy. It includes product design, packaging development, and pricing strategy with a deep dive in the category.  Handling all 4 P’s of marketing i,e, Product (recipe, consumer research, packaging), Pricing strategy , Placement channels & Promotional activities for new products to be launched.  Working towards a data driven strategy with process driven approach and a cross functional working towards planned objectives.  Developing Go to Market strategy  Bring insights from research to draw up communication strategy with key stakeholders across all mediums namely television, print, radio, outdoor, social, digital, events etc.  Media buying, planning & implementation across all mediums and maximise efficiency of media inputs.  Regular tracking of competition activities through frequent market visits.  Handling product promotions in MTO’s.  Agency / Vendor management and Handling celebrities like Akshay Kumar, Bipasha Basu, Virender Sehwag and Sonu Sood for our different product range and brand. Key Achievements:- 1) Successful Launch of Kwality Integrated Brand Campaign with Akshay Kumar: - Have played a pivotal role at the time of Launching Kwality Brand which gave us a brand awareness score of 40% within 6 Months of its launch. 2) Launched India’s First 85% less cholesterol Ghee working closely with Product team. 3) Our Campaign Noon Assembly won a Cannes Award in Year 2018. Show less



JTPL Townships Pvt Ltd

• India
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Dec 2008 - Apr 2010

   Branding of the project as an Integrated Township which had all the amenities like Hospital, School, Club, sports arena, etc.  Working out the Pricing Strategy for the Housing and Commercial Projects.  Organizing the launch ceremony of the Project with Mr. Sukhbir Singh Badal ( Ex. CM, Punjab)  Developing Print and radio campaign and generating leads.  Participation in Different Property Fairs.  Regular Interaction with the Dealers through Dealers Meet.  Organizing Site Visits for Consumers/ Investors Key Achievements:- 1) Complete project was sold within 18 months of its launch: - Through the marketing at strategic locations and mediums the project was all sold. Show less



Planman Media (P) Ltd.

• Junior Research Consultant

  • Apr 2008 - Nov 2008

   Commissioned Research for group magazines - Business & Economy and 4P’s.  Drawing Conclusions for the final report on the basis of information collected.  Generated new revenue streams through subscription model. Key Achievements:- 1) Successful completion of Projects like Top 100 Brands in India and Top 100 Companies In India for FY’09.  Commissioned Research for group magazines - Business & Economy and 4P’s.  Drawing Conclusions for the final report on the basis of information collected.  Generated new revenue streams through subscription model. Key Achievements:- 1) Successful completion of Projects like Top 100 Brands in India and Top 100 Companies In India for FY’09.