Varsha Gupta
Research Manager at Econsultancy- Claim this Profile
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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Kannada Elementary proficiency
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Bio
Ali Junaid Ahmad
Varsha is a great communicator, very diligent and conscientious. He dissertation on the circular economy was very well researched and the outcomes quite original. Over the year we interacted I saw Varsha become a mature thinker who was able to prioritize and clock up the necessary effort to get tasks done in a systematic and methodical way. She did thrive under pressure but was always mindful of the bigger picture, including personal and the well being of others around her, which is commendable. I couldn't recommend her enough to prospective employers or even potential business partners. You know you are in safe and reliable hands if you have Varsha working alongside.
Valeriy A.
Varsha helped SOTA find and test a customer segment within the eSports market which led us to the understanding of its pains and tailoring our AI capabilities to them. Having a little knowledge of the eSports environment at the beginning, Varsha caught up with the MUSTs in just one week and produced a well-designed marketing material. I also want to praise her teamwork skills and ability to organise her teammates in a short period of time. Well done!
Ali Junaid Ahmad
Varsha is a great communicator, very diligent and conscientious. He dissertation on the circular economy was very well researched and the outcomes quite original. Over the year we interacted I saw Varsha become a mature thinker who was able to prioritize and clock up the necessary effort to get tasks done in a systematic and methodical way. She did thrive under pressure but was always mindful of the bigger picture, including personal and the well being of others around her, which is commendable. I couldn't recommend her enough to prospective employers or even potential business partners. You know you are in safe and reliable hands if you have Varsha working alongside.
Valeriy A.
Varsha helped SOTA find and test a customer segment within the eSports market which led us to the understanding of its pains and tailoring our AI capabilities to them. Having a little knowledge of the eSports environment at the beginning, Varsha caught up with the MUSTs in just one week and produced a well-designed marketing material. I also want to praise her teamwork skills and ability to organise her teammates in a short period of time. Well done!
Ali Junaid Ahmad
Varsha is a great communicator, very diligent and conscientious. He dissertation on the circular economy was very well researched and the outcomes quite original. Over the year we interacted I saw Varsha become a mature thinker who was able to prioritize and clock up the necessary effort to get tasks done in a systematic and methodical way. She did thrive under pressure but was always mindful of the bigger picture, including personal and the well being of others around her, which is commendable. I couldn't recommend her enough to prospective employers or even potential business partners. You know you are in safe and reliable hands if you have Varsha working alongside.
Valeriy A.
Varsha helped SOTA find and test a customer segment within the eSports market which led us to the understanding of its pains and tailoring our AI capabilities to them. Having a little knowledge of the eSports environment at the beginning, Varsha caught up with the MUSTs in just one week and produced a well-designed marketing material. I also want to praise her teamwork skills and ability to organise her teammates in a short period of time. Well done!
Ali Junaid Ahmad
Varsha is a great communicator, very diligent and conscientious. He dissertation on the circular economy was very well researched and the outcomes quite original. Over the year we interacted I saw Varsha become a mature thinker who was able to prioritize and clock up the necessary effort to get tasks done in a systematic and methodical way. She did thrive under pressure but was always mindful of the bigger picture, including personal and the well being of others around her, which is commendable. I couldn't recommend her enough to prospective employers or even potential business partners. You know you are in safe and reliable hands if you have Varsha working alongside.
Valeriy A.
Varsha helped SOTA find and test a customer segment within the eSports market which led us to the understanding of its pains and tailoring our AI capabilities to them. Having a little knowledge of the eSports environment at the beginning, Varsha caught up with the MUSTs in just one week and produced a well-designed marketing material. I also want to praise her teamwork skills and ability to organise her teammates in a short period of time. Well done!
Credentials
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Academic IELTS
IELTS OfficialFeb, 2020- Nov, 2024 -
Digital Marketing
Wharton OnlineNov, 2017- Nov, 2024 -
General Management
Sri Bhagawan Mahaveer Jain CollegeJul, 2015- Nov, 2024
Experience
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Econsultancy
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United Kingdom
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E-Learning Providers
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1 - 100 Employee
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Research Manager
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Jan 2022 - Present
- Delivering a calendar of research-based content designed to support subscribers achieve excellence in digital marketing and e-commerce. - Production and management of in-depth, insightful and appealing reports, analysis and presentations about trends and best practices in industries.- Conducting primary and secondary market research to support the origination of research content:designing the research, collecting data and performing data analysis.- Authoring and delivering reports from conception to completion.- Assisting in ideation and content planning- Managing the case study library and Internet Statistics Compendium products- Briefing and managing a team of freelancers
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SOTA Sports
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Kazakhstan
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Spectator Sports
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1 - 100 Employee
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Analyst
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Nov 2020 - Dec 2020
- Analysed and evaluated new markets and customer segments in e-Sports for the AI database start-up.- Investigated the industry to derive a business model for the proposed solution.- Designed pitch decks and marketing materials to drive engagement and growth. - Analysed and evaluated new markets and customer segments in e-Sports for the AI database start-up.- Investigated the industry to derive a business model for the proposed solution.- Designed pitch decks and marketing materials to drive engagement and growth.
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Research Consultant
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Jun 2019 - May 2020
- Market Research Projects in Marketing, Finance and Investments - Content Writing Projects for Online Blogs- Legal Research and Blog Content Generation - Market Research Projects in Marketing, Finance and Investments - Content Writing Projects for Online Blogs- Legal Research and Blog Content Generation
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Place of Origin
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India
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Food and Beverage Services
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1 - 100 Employee
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Assistant Manager - Product and Business Development
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Apr 2018 - Mar 2019
- Product Development - Involvement in the entire New Product Development Process for consumer food and beverage products involving Idea Generation, Packaging Design, Legal and Statutory Compliances, E-commerce and Retail Product Launch and Promotions.- Material Procurement - Assessment of appropriate product packaging and procurement.- Communication and Collaboration with Multiple Teams and External Partners through various Stages in the Process.- Inventory Management of Product and Packaging Materials at Client Locations and Company Warehouse.- Product and Brand Listings and Account Management for Retail Modern Trade Accounts and External Online Channels (including Amazon and Flipkart).- E-commerce Cataloguing on Magento and New Brand and Product Onboarding.
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Assistant Manager - Marketing
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Nov 2017 - Mar 2019
- Social Media Marketing, Content Marketing, SEO, and Growth Management.- Social Media Graphic Design, Content Writing, E-mail Marketing Campaigns, and Influencer Collaborations.- Branding for Retail Product Launch.- Marketing Analytics through Facebook Business Manager, Google Analytics and Website Analytics and Promotions Assessment, Customer Churn Analysis.- Lead Generation, Sales Pitch and Account Management for Co-promotions with other Businesses.
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Marketing Associate
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Jul 2017 - Oct 2017
- Digital Marketing - Social Media Graphic Design, Content Writing, Instagram, SEO and E-mail Marketing Campaigns.- New Business Initiatives - Lead Generation and Sales Pitch.
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KPMG
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Canada
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Accounting
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700 & Above Employee
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Statutory Auditor (Articleship)
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Sep 2013 - Sep 2016
- Statutory and Tax Audit Engagements of Indian GAAP Companies in Real Estate, Education, IT, Manufacturing and Healthcare Industries. - Financial Statement Analysis and Preparation of Analytical and Audit Reports through Research, Data Collection, Recomputation and Analysis.- Management of Audit Teams, Communication with External Clients and Conducting Statutory Audit Engagements from Planning to Finalization. - Statutory and Tax Audit Engagements of Indian GAAP Companies in Real Estate, Education, IT, Manufacturing and Healthcare Industries. - Financial Statement Analysis and Preparation of Analytical and Audit Reports through Research, Data Collection, Recomputation and Analysis.- Management of Audit Teams, Communication with External Clients and Conducting Statutory Audit Engagements from Planning to Finalization.
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Education
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2020 - 2021
University of Warwick
Master of Science - MS, Innovation and Entrepreneurship -
2012 - 2016
The Institute of Chartered Accountants of India
Integrated Professional Competence Certificate -
2012 - 2015
Sri Bhagawan Mahaveer Jain College
Bachelor of Commerce (BCom), Marketing -
2010 - 2012
Bishop Cotton Girls' School - India
Indian School Certificate -
1998 - 2010
Bishop Cotton Girls' School - India
Indian Certificate of Secondary Education
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