Experience

ZebPay

• India
• Financial Services
• 100 - 200 Employee

• Assistant Brand Manager

  • May 2022 - Jan 2023

  Mumbai, Maharashtra, India 1. Designed and optimized new and existing user lifecycle journeys to improve flow through the user funnel and increase first-time user FIAT deposits by 15% 2. Conceptualized and executed organic and reward-based campaigns on inactive user cohorts thereby increasing KYC and Bank verifications by 8% over a period of 2 months 3. Conceptualized and executed 8 reward-based campaigns and contests in order to incentivize active users thereby increasing crypto trade volume by an average of 7%… Show more 1. Designed and optimized new and existing user lifecycle journeys to improve flow through the user funnel and increase first-time user FIAT deposits by 15% 2. Conceptualized and executed organic and reward-based campaigns on inactive user cohorts thereby increasing KYC and Bank verifications by 8% over a period of 2 months 3. Conceptualized and executed 8 reward-based campaigns and contests in order to incentivize active users thereby increasing crypto trade volume by an average of 7% per user 4. Responsible for day-to-day price alerts, feature promotion, blog promotions, and engagement communication with 1.2mn+ users across push notifications, emails, and in-app messages 5. Owner of 'Investor Insight' and 'Weekly Newsletter' with an average open rate of 15% and contribution of 6,000+ trades per week 6. Responsible for app and CleverTap optimization in association with Product and Tech teams 7. Curated and edited SEO-friendly content in the form of blogs and trade reports for the ZebPay website Show less



Trippers.app

• Monaco
• Travel Arrangements

• Product Marketing Intern

  • Aug 2021 - Nov 2021

  1. Monitored social media and app KPIs to analyze app and marketing performance 2. Formulating feedback strategies for users across different stages in the lifecycle 3. Conducting competitive analysis of competitors to understand their offerings and marketing strategies 4. Analyzed paid ad campaign results across multiple platforms to inform future advertising strategies



Wealthbrick Media

• India
• Advertising Services

• Sales and Business Development

  • Apr 2021 - Jun 2021

  Mumbai, Maharashtra, India Market Research and Analysis: 1. Conducted primary and secondary research to understand the target audience, buyer sentiment, purchase pattern, customer journey, and growth drivers for multiple brands across multiple sectors 2. Conducted competitor analysis using Market-Based View framework to understand brand positioning of multiple competitors Brand Development: 1. Participated in the brand development as a part of the go-to-market strategy for multiple brands 2… Show more Market Research and Analysis: 1. Conducted primary and secondary research to understand the target audience, buyer sentiment, purchase pattern, customer journey, and growth drivers for multiple brands across multiple sectors 2. Conducted competitor analysis using Market-Based View framework to understand brand positioning of multiple competitors Brand Development: 1. Participated in the brand development as a part of the go-to-market strategy for multiple brands 2. Identified the brand identity, elements (including the name and tagline), and arrived at a conclusive positioning for Nature Trail Bungalows 3. Designed a Google search ad campaign to test the newly identified brand elements for Nature Trail Bungalows Marketing Strategy: 1. Formulated marketing strategies, media buying, and distribution plan for multiple campaigns 2. Participated in omnichannel campaign ideation, element charting, and copywriting for multiple campaigns to increase brand awareness, top-of-mind recall, and drive sales Content Creation: 1. Authored two long-form articles titled ‘What makes a brand great’ and ‘The future of content creation’ for Wealthbrick Media website Sales and Lead Generation: 1. Conducted lead generation activities in the form of Facebook ads, Google Display ads, and along with property aggregators 2. Liaised with over 30 property brokers across Mumbai and Navi Mumbai to generate potential leads 3. Conducted over 100 B2C sales calls for medium to high ticket price flats in properties by Lodha Group and Divine Group culminating in 5 site visits Show less



Irony Esports

• India
• Advertising Services
• 1 - 100 Employee

• Communications Specialist

  • Apr 2021 - May 2021

  Conducted secondary research to curate content for long-form articles titled ‘Cricket: A billion-dollar esports opportunity waiting to happen’ and ‘The esports boom in India brought by the lockdown’



Colour Drama

• India
• Retail
• 1 - 100 Employee

• Creative Strategist and Ops Manager at colourdrama.in

  • Jan 2021 - Apr 2021

  New Delhi, Delhi, India 1. Developed vendor relations for introducing new products on the website 2. Conducted Data Analysis on the brand's payment model for retaining the COD method 3. Drove the brand's SEO by writing content in the form of blogs for the website



Awign

• India
• Technology, Information and Internet
• 400 - 500 Employee

• Sr. Marketing Executive and Team Leader

  • Jul 2017 - Aug 2019

  Bengaluru Area, India 1. Marketing: Set up partnerships with multiple Training and Placement Offices and students of colleges across the country in order to drive supply acquisition for projects at Awign 2. Setting up Marketing Processes: Helped Introduce numerous guidelines and processes for the smooth functioning of the Marketing department 3. Facilitated growth of 390% in the monthly inflow of supply partners from 5000 (approx.) in July 2017 to 25000 (approx.) in August 2019 4… Show more 1. Marketing: Set up partnerships with multiple Training and Placement Offices and students of colleges across the country in order to drive supply acquisition for projects at Awign 2. Setting up Marketing Processes: Helped Introduce numerous guidelines and processes for the smooth functioning of the Marketing department 3. Facilitated growth of 390% in the monthly inflow of supply partners from 5000 (approx.) in July 2017 to 25000 (approx.) in August 2019 4. Induction and Training: Responsible for the induction and training of all candidates joining the Marketing department 5. Team Leader: Responsible for the end-to-end performance and overall professional growth of a team of 5 Marketing Executives. Initiated and participated in brainstorming sessions in order to address day-to-day issues and figuring out long term solutions for the same 6. Operations: Trained and managed on-field supply partners for projects with Nestaway and Sportido Show less