Experience

ASBIS Bulgaria Ltd.

• Bulgaria
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager of ASBIS Own Brands

  • Sep 2021 - Present



The Foundation

• Bulgaria, Sofia

• Manager

  • Oct 2014 - Present

  - Developing new educational methodologies. - Applying new educational froms related to creative thinking. - Bridging seconadary and higher education. - Developing children's communication - intelligent body action, courage and efforts. - Fostering creativity, ingenuity and innovation through generating, experimentation, development and expression of new and useful ideas. - Joint project for development of child creative abilities with bTV Media Group. - Scientific research regarding the development of child creative thinking with assoc. prof. Katya Stoycheva. Show less



Kreston BulMar

• Bulgaria
• Accounting
• 1 - 100 Employee

• Marketing Director

  • Mar 2018 - Nov 2018



Raiffeisenbank Bulgaria

• Bulgaria
• Banking
• 400 - 500 Employee

• Head of Communications

  • Apr 2004 - Feb 2015

  Full responsibility for marketing, advertising, definition and development of corporate brand, merchandising, events management, PR, CSR and internal communications. Crisis management. Market research, insights and strategy. Creative and media agencies annual pitch. Annual budget between EUR 2 mln. - EUR 10 mln. Managing a team between 10-25 people. Major projects: - Establishing strategic Marketing and PR annual cycle for the whole Raiffeisen Group in Bulgaria (Raiffeisenbank, Raiffeisen Leasingq Raiffeisen Asset Management, Raiffeisen Broker, Raiffeisen Real Estate). - Establishment of digital and social media presence of the whole Raiffeisen Group. - Re-positioning of the bank from corporate to retail oriented profile. 360 degree client communication plan. - “Your personal bank” - creating a new brand personality of the bank towards a successful turnaround from the bank crises. - Leading “Choose to help” - one of the biggest CSR projects in Bulgaria: annual budget over BGN 250 000. - Co-leading “Raising employees corporate engagement” project in cooperation with HR Department. Show less



Administration of the President of the Republic of Bulgaria

• Chief Expert, Protocol Department

  • Apr 1998 - Nov 2003

  Responsible for the internal and external official visits of the President of the Republic of Bulgaria and the official visits of foreign delegations in Bulgaria. Events management. Negotiations. Working in multinational environment. Responsible for the internal and external official visits of the President of the Republic of Bulgaria and the official visits of foreign delegations in Bulgaria. Events management. Negotiations. Working in multinational environment.