Experience

Hulu

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Paid Social Manager

  • Aug 2022 - Present

• Associate Paid Social Manager

  • Sep 2021 - Sep 2022



Code3

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Account Manager

  • Aug 2021 - Sep 2021

• Account Manager

  • Sep 2020 - Jul 2021

  • Lead media planning, execution, reporting, and insights for full-funnel paid social campaign activations across various social media platforms for clients such as Sephora Collections, Gap and Intermix. • Acted as trusted day to day liaison between our clients, internal media buying team and platform representatives • Consistently exceed quarterly revenue goals by driving incremental sales by testing new strategies to optimize media performance and deliver on client goals • Ensured… Show more • Lead media planning, execution, reporting, and insights for full-funnel paid social campaign activations across various social media platforms for clients such as Sephora Collections, Gap and Intermix. • Acted as trusted day to day liaison between our clients, internal media buying team and platform representatives • Consistently exceed quarterly revenue goals by driving incremental sales by testing new strategies to optimize media performance and deliver on client goals • Ensured flawless execution of all campaigns as designated primary lead by crafting and managing all campaign launch processes from ad building to reviewing final campaigns. • Spearheaded key account deliverables such as weekly reporting, internal/external meetings and HBRs/QBRs

• Associate Account Manager

  • Sep 2019 - Sep 2020

  • Provide detailed reporting, analysis and data-driven recommendations for social media campaigns, for a diverse range of clients like: Hulu, Athleta, Hill City and Chipotle • Assisted in brainstorming strategies and media plans for clients based on individual goals and KPIs by recommending key platforms, audiences and creative tactics to achieve success. • Responsible for setting up ad accounts, building campaigns within specific platform UIs and creating ad mocks across Facebook… Show more • Provide detailed reporting, analysis and data-driven recommendations for social media campaigns, for a diverse range of clients like: Hulu, Athleta, Hill City and Chipotle • Assisted in brainstorming strategies and media plans for clients based on individual goals and KPIs by recommending key platforms, audiences and creative tactics to achieve success. • Responsible for setting up ad accounts, building campaigns within specific platform UIs and creating ad mocks across Facebook, Instagram, Twitter, Pinterest, Youtube, and Snapchat.



KKW BEAUTY

• 1 - 100 Employee

• Media and Client Relations Manager

  • Jul 2018 - Feb 2019

  Developed an employee training program based on market surveys and research while spearheading the recruitment of over 50 employees across two store locations. • Created an innovative and impactful action plan to grow and develop our existing client base while enhancing overall brand reputation and public image • Facilitated media and press interviews for store launches and special events, and handled all in-person VIP client relations • Maintained strong communication with Event… Show more Developed an employee training program based on market surveys and research while spearheading the recruitment of over 50 employees across two store locations. • Created an innovative and impactful action plan to grow and develop our existing client base while enhancing overall brand reputation and public image • Facilitated media and press interviews for store launches and special events, and handled all in-person VIP client relations • Maintained strong communication with Event Managers and Brand Teams to ensure client success and influencer growth Show less Developed an employee training program based on market surveys and research while spearheading the recruitment of over 50 employees across two store locations. • Created an innovative and impactful action plan to grow and develop our existing client base while enhancing overall brand reputation and public image • Facilitated media and press interviews for store launches and special events, and handled all in-person VIP client relations • Maintained strong communication with Event… Show more Developed an employee training program based on market surveys and research while spearheading the recruitment of over 50 employees across two store locations. • Created an innovative and impactful action plan to grow and develop our existing client base while enhancing overall brand reputation and public image • Facilitated media and press interviews for store launches and special events, and handled all in-person VIP client relations • Maintained strong communication with Event Managers and Brand Teams to ensure client success and influencer growth Show less



Make Out Music

• Greater Los Angeles Area

• Public Relations and Social Media Manager

  • Jan 2018 - May 2018

  • Developed media strategy initiatives and curated weekly & monthly content calendars for Facebook and Instagram; monitored social media analytics using Hootsuite and Facebook Insights • Created engaging blog and social media content showcasing featured artists and upcoming events and managed social listening by responding to direct messages, comments, and in-mail on all active digital platforms • Provided community management support to the events and promotions team • Developed media strategy initiatives and curated weekly & monthly content calendars for Facebook and Instagram; monitored social media analytics using Hootsuite and Facebook Insights • Created engaging blog and social media content showcasing featured artists and upcoming events and managed social listening by responding to direct messages, comments, and in-mail on all active digital platforms • Provided community management support to the events and promotions team



Shout Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Fashion Intern

  • Sep 2017 - Dec 2017

  • Provided effective collaborators for clients by conducting thorough research on relevant social media influencers and quantifying user engagement • Promoted new product launches by drafting press releases and securing event sponsors that aligned with a brand's image • Pulled outfits for editorial shoots, identified influencer gifting opportunities, and tracked celebrity placements that showcased clients' pieces • Provided effective collaborators for clients by conducting thorough research on relevant social media influencers and quantifying user engagement • Promoted new product launches by drafting press releases and securing event sponsors that aligned with a brand's image • Pulled outfits for editorial shoots, identified influencer gifting opportunities, and tracked celebrity placements that showcased clients' pieces



PMBC Group - Technology PR firm

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Feb 2016 - Apr 2016

  • Curated brand new media lists for three clients using CISION Vocus software and PressRush in order to create a more detailed client outreach system • Secured published placements for two clients by writing and presenting targeted pitches and articles to consumer, entertainment, technological and business publications • Composed briefing documents and press kits for clients prior to interviews to establish discussion points and identify key communication opportunities • Curated brand new media lists for three clients using CISION Vocus software and PressRush in order to create a more detailed client outreach system • Secured published placements for two clients by writing and presenting targeted pitches and articles to consumer, entertainment, technological and business publications • Composed briefing documents and press kits for clients prior to interviews to establish discussion points and identify key communication opportunities



French Tip Nail Salon

• Greater Los Angeles Area

• Manager

  • Sep 2013 - Apr 2015

  • Assisted with social media planning, executing marketing initiatives and created a consistent marketing schedule in order to strengthen and develop brand awareness • Received phone calls, created and maintained the appointment schedule to ensure effective scheduling • Organized and facilitated events, which included bridal, celebration events, and large parties • Assisted with social media planning, executing marketing initiatives and created a consistent marketing schedule in order to strengthen and develop brand awareness • Received phone calls, created and maintained the appointment schedule to ensure effective scheduling • Organized and facilitated events, which included bridal, celebration events, and large parties