Experience

MEDICOPHARMACIA

• Slovenia
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Head of Marketing-Croatia & Regional Marketing Manager-Adriatic

  • May 2023 - Present

• Head of Marketing and Sales

  • Jan 2022 - Present

• Commercial Manager

  • Jan 2020 - Present

• Product Manager

  • Jan 2019 - Dec 2019



Amgen

• United States
• Biotechnology Research
• 700 & Above Employee

• Product Manager

  • Jan 2014 - Dec 2018

  Development and implementation/execution of product strategy and tactics according to corporate standards and requirements of the market • Successfully driving branding, value proposition and ensuring consistent messaging and adaptation of marketing materials and initiatives • Responsible for planning and managing budgets and activities including all product launches • Developing marketing strategy and tactical plans; all controls of related activities • Creating promotional materials and conceptualized promotional campaigns • Responsible for recruitment, development and performance tracking of Sales Reps • Responsible for sales performance as Line Manager • Targeting and Segmentation • Key Stakeholder Management • Provide product marketing training to new field force reps • Developing/Leading sales GM team, and Coaching and development and mentors key talent Show less



Oktal Pharma

• Croatia
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Product Manager

  • Jun 2007 - Dec 2013

  Marketing, medical and access lead for all Amgen registered products in Croatia • Planning and managing promotional budgets and activities including all product launches • Developing marketing strategy and tactical plans; all controls of related activities • Created/approved promotional materials and conceptualized promotional campaigns • Coordinating all required documentation for reimbursement submissions to the Health Insurance Institute Fund • Provide product marketing training to new field force reps • Manage and control implementation of agreed activities in cooperation with hospital pharmacy heads, department heads and hospital general managers • Quarterly and annual sales forecasting • KOLs management • Organization of all medical meetings • Provide product medical training of new field force • Collaboration with internal and Amgen regulatory departments for leaflets, variations, labelling and pharmacovigilance Show less



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Medical Representative

  • May 2003 - Jun 2007

  Work in the line of local marketing strategies, tactical plans • Management of customer and KOL relations • Direct interaction and coordination with hospital pharmacy heads, department heads and hospital general managers Work in the line of local marketing strategies, tactical plans • Management of customer and KOL relations • Direct interaction and coordination with hospital pharmacy heads, department heads and hospital general managers



ALTANA AG

• Germany
• Chemical Manufacturing
• 200 - 300 Employee

• Medical Representative

  • Mar 2000 - May 2003

  KOL relationship management • Direct interaction and coordination with hospital pharmacy heads, department heads and hospital general managers • Manage activities with public pharmacy • Responsible for local sales KOL relationship management • Direct interaction and coordination with hospital pharmacy heads, department heads and hospital general managers • Manage activities with public pharmacy • Responsible for local sales



General Practice

• Medical Doctor

  • Jun 1998 - Mar 2000



Institute of Emergency Medicine

• Rijeka

• Medical Doctor

  • Aug 1997 - Jun 1998



Clinical Hospital Center Rijeka (CHCR)

• Hospitals and Health Care
• 200 - 300 Employee

• Medical Intern

  • Mar 1995 - Apr 1997