Experience

Airtel Business

• India
• Telecommunications
• 700 & Above Employee

• • Dec 2021 - Present

  Responsible for owning the P&L for SMB and whitespace accounts (acquiring new logos) and contributing to the bottom line of the segment.- Today, growth marketing contributes over 20% to SMB business. - In 2022-23, increased the marketing revenue by 3X.- Doubled up the number of leads with a 90% compliance on lead quality metrics. - Reduced the cost of acquisition by 2X for core connectivity and 10X for bundled products- Set up the first-of-its-kind digital sales group (DSG) with the goal of closing right upto orders. - Currently, creating a first-of-its-kind intent-based lead generation stack for the segment involving marketing automation across channels, digital sale engagement and execution automation and real-time analytics. - Immense exposure, knowledge and hands on experience across market-proven tools (LeadSquared, MoEngage) and home-grown tools around marketing automation, digital sales automation and analytics. - Expertise around building cross-sell, upsell and acquisition program designs from scratch. - Leading teams for organic and paid campaigns across all channels. Show less

• • Dec 2021 - Present

  - Responsible for everything (Events, digital campaigns, PR & social media and more) that influences Airtel Business’ ability to build relationships and win business with customers across geographies and establish brand presence in global markets across US, Europe, APAC and Africa - Developed a robust mechanism of ROI model for global events. - Set up the digital acquisition engine for global business (#digital sales & #ABM) using MarTech for account insights and planning, persona targeting and campaign management. Experience across home-grown automation tools and market-proven tools like LinkedIn Sales Navigator, LinkedIn Sales Insights, SFDC lead management, Rocket Reach and more. - Worked on clear identification of cohorts & personas & crisp articulation of proposition for target geographies Show less

• • Jul 2019 - Dec 2021

  - Conceptualized the growth marketing strategy for Airtel Business that contributed 8% to the SMB data business in the first year itself. - Developed integrated Performance Marketing plans to analyze corporate objectives, target audiences, strategy and positioning, key messages, and specific tactical recommendations.- Followed a very structured approach in executing campaigns, evaluating interventions at top and bottom of the funnel.- Started with growth hacking for the data business. Went on to make growth hacking part of every product launch in Airtel Business.- Making fact-based decisions regarding communication strategy resulting in designing effective and cost-efficient media planning. Show less

• • Jul 2016 - Jul 2019

  - Redefined customer engagement forums with the agenda of ROI. Created an order book of Rs 200 million in a year. - Successfully launched 2 products for the SMB segment - 4G for Business and office in a box. - Ensured maximum return from investments across events, digital, content and direct tactics.- Created the first prototype of digital field force management tool with the basic modules of digital lead allocation and management, funnel management, attendance management and basic productivity management for data products with digital lead to order journeys. This transformed me from to a field marketing expert with immense exposure to sales, service and product processes. The same tool served as foundations to the current Airtel Work for B2B tool used in Airtel Business for end-to-end fleet management today.- Direct business impact and growth, with primary focus on Market Insight and Analysis, Channel Enablement, Web Strategy & Management. Show less

• • Dec 2014 - Jul 2016

  - Successfully launched the “Solutions that Work For Your Business” Campaign which for the first time established us as an integrated solutions provider and not a mere telco. Our website traffic & leads increased by 20% & 25% respectively. - Analyze & manage marketing pipeline gap to drive optimal routes to market execution, highlighting gaps and providing insightful corrective actions and identifying sales plays and marketing programs to close the gaps- For the segment led Marketing & Brand Strategy | Channel partner marketing programs | Sales enablement | External communication | Content creation & management | database management Show less

• • Nov 2012 - Dec 2014

  Conceptualized, designed and implemented a 360-degree content marketing strategy. Awarded for establishing thought leadership in the 3G space. Created a repository of 100+ unique content pieces which were repurposed for campaigns, events, and every marketing intervention.



Wipro

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Assistant Manager

  • Oct 2010 - Nov 2012

  Positioned Wipro’s Product Engineering and Mobility Solutions (PE&MS) business unit as a thought leader by focusing on building brand awareness and competitive positioning of PE&MS via relationships and speaking opportunities with Analysts, Trade Bodies/Industry Associations, media publications and trade journals. Positioned Wipro’s Product Engineering and Mobility Solutions (PE&MS) business unit as a thought leader by focusing on building brand awareness and competitive positioning of PE&MS via relationships and speaking opportunities with Analysts, Trade Bodies/Industry Associations, media publications and trade journals.



Electronics For You Group

• India
• Book and Periodical Publishing
• 1 - 100 Employee

• Business Correspondent

  • Jun 2009 - Oct 2010



The Economic Times

• India
• Technology, Information and Internet
• 700 & Above Employee

• Reporter and sub editor

  • May 2007 - Feb 2009