Experience

4allcase

• Brazil
• Marketing Services
• 1 - 100 Employee

• Founder / Head of Marketing

  • Sep 2016 - Present

  Various projects developed for key clients such as Vale, Fundação Vale, MAG Seguros, Rio Star, Dermatus and Espetto Carioca with proven results in sales gain and brand awareness increase. Various projects developed for key clients such as Vale, Fundação Vale, MAG Seguros, Rio Star, Dermatus and Espetto Carioca with proven results in sales gain and brand awareness increase.



Grupo Impettus

• Brazil
• Food and Beverage Services
• 1 - 100 Employee

• Head of Marketing

  • Jan 2021 - Dec 2021

  Directed the marketing teams of Espetto Carioca, Bendito Cookies, Mané Rio and other brands of the franchising group. Responsible for building processes, restructuring teams, developing strategies and drinving major improvements that resulted in 40%+ B2B conversion growth, 30% more sales, 93% increase in CTR, boosted social media engagement by 247% and new followers by 157%. Directed the marketing teams of Espetto Carioca, Bendito Cookies, Mané Rio and other brands of the franchising group. Responsible for building processes, restructuring teams, developing strategies and drinving major improvements that resulted in 40%+ B2B conversion growth, 30% more sales, 93% increase in CTR, boosted social media engagement by 247% and new followers by 157%.



DERMATUS | Cosmética Médica

• Brazil
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Digital Marketing Consultant

  • Feb 2021 - Apr 2021

  Responsible for developing and implementing digital marketing planning, restructuring teams, developing brand and content strategies and driving e-commerce improvements which overcome in more than 190% the online sales goals within just 2 months. Responsible for developing and implementing digital marketing planning, restructuring teams, developing brand and content strategies and driving e-commerce improvements which overcome in more than 190% the online sales goals within just 2 months.



Gramado Parks

• Brazil
• Travel Arrangements
• 500 - 600 Employee

• Marketing Manager

  • Aug 2019 - Mar 2020

  Marketing manager for the Yup Star (Rio Star). Responsible for planning, brand management, digital marketing, on-off campaigns and events coordination, press relations and PR supervision. Selected Results: Generated spontaneous media with 2K+ insertions in online and offline media within just 1 month, grew 83% audience attendance goals and 60%+ online sales. Marketing manager for the Yup Star (Rio Star). Responsible for planning, brand management, digital marketing, on-off campaigns and events coordination, press relations and PR supervision. Selected Results: Generated spontaneous media with 2K+ insertions in online and offline media within just 1 month, grew 83% audience attendance goals and 60%+ online sales.



Vale

• Belgium

• Marketing Consultant

  • Jul 2016 - Dec 2017

  Responsible for developing and implementing strategic, marketing, digital and business planning, which achieved 500%+ more organic audience, increased brand awareness by 80% and reduced operational costs 35%. Responsible for developing and implementing strategic, marketing, digital and business planning, which achieved 500%+ more organic audience, increased brand awareness by 80% and reduced operational costs 35%.



Brasilcap

• Brazil
• Financial Services
• 200 - 300 Employee

• Senior Marketing and Digital Planner

  • Nov 2011 - Jul 2016

  Developed Brasilcap's first marketing plan and led the digital strategy improving sales, building the digital presence and driving revenue gains. Promoted to member of the innovation team responsible for developing digital strategies for all Banco do Brasil Group, achieving outstanding results: Bcap Digital Strategy – creativity and innovation award-winning case study; drove a 600% increase in website traffic and 550% increase in conversion rate; boosted brand awareness by 4,000%+ within 6 months, 400% growth in the online buying intention, Marketing Award for the Ourocap Torcida by the ABMN.



Comitê de Planejamento dos 5º Jogos Mundiais Militares

• Spectator Sports
• 1 - 100 Employee

• Marketing Advertising Manager

  • Nov 2009 - Nov 2011

  Structured the marketing team leading 6 in the planning phase and 30+ in the games time; Developed the Games marketing planning to be approved by the International Military Sports Council (CISM); Managed the development and the launching of the Games campaigns including OOH, digital, press and influencer marketing achieving triple-digits growth in the Games awareness and enhanced media exposure; Negotiating and overseeing commercial and disclosure arrangements with key stakeholders such as the National Olympic Committees, federations, media groups, national and international companies and government authorities to improve the awareness and attract sponsorships and audience to the Games; Coordinated across multiple departments internally (protocols, broadcast, operations etc) to define the Games master plans; Managed the successful the Games mascots project created by Mauricio de Sousa.



Organising Committee for the Rio 2016™ Olympic and Paralympic Games

• Brazil
• Spectator Sports
• 200 - 300 Employee

• Strategic Advisor

  • Mar 2008 - Oct 2009

  Worked directly with the COO during the successful bid campaign for the 2016 Summer Olympic Games; Supported the operations planning with all project departments and stakeholders – international consultants, the government, media groups and partners – in order to develop and deliver the bid dossier to the IOC; Project management participation and monitoring; Events production and coordination; Advisory to the IOC inspection visit organizing. Worked directly with the COO during the successful bid campaign for the 2016 Summer Olympic Games; Supported the operations planning with all project departments and stakeholders – international consultants, the government, media groups and partners – in order to develop and deliver the bid dossier to the IOC; Project management participation and monitoring; Events production and coordination; Advisory to the IOC inspection visit organizing.


BHP
• 1 - 100 Employee
• Marketing Administrator

  • Feb 2006 - Aug 2008