Experience

Aiken Digital
• Singapore
• Advertising Services
• 1 - 100 Employee
• Account Director

  • May 2023 - Present
• Key Account Manager

  • Dec 2021 - May 2022

• Key Account Manager

  • Dec 2019 - Nov 2021

  Key responsibility involves managing Aiken Digital's key account and other client accounts with various projects on both regional and global levels. Clientele includes Mastercard, Remy Martin, Philip Morris, and IPOS International.The role also involves working closely with clients' project teams and the respective internal project teams situated in geographic locations across Singapore, Kuala Lumpur, London, Shanghai, Shenyang and Xi'an. Projects require careful planning and strategizing, deep UX/UI thinking, and technical execution, from ideation to fruition. Show less



Fixx Digital

• Australia
• Advertising Services

• Business Director

  • Jan 2017 - Dec 2019

  In charge of leading and managing a Business Development team, as well as overseeing the day-to-day sales activities handled by each team member. Responsible for monthly and annual sales targets and professional development of subordinates.In addition to guiding the individual team members through the sales process, which includes meeting clients, pitching, consultations, and closing the deal, the role also focuses on building long-term relationships with industry partners and clientele.Clients include Singapore Changi Airport, Ministry of Manpower, AkzoNobel, Singapore Airlines, DBS Bank, Jones Lang Lasalle, POSB, Mediacorp, Singtel, SingHealth Group, and Comfort Delgro. Show less

• Business Development Manager

  • Jan 2016 - Dec 2016

• Business Development Executive

  • Aug 2015 - Dec 2015

  Bringing with me the experience gained from previous Marketing roles and marrying this with the knowledge acquired from Polytechnic and University, I stepped out of my comfort zone and embarked on a new career path at Fixx Digital.Here, my responsibilities were primarily prospecting, qualifying leads, selling to prospects, and then building relationships with our clients. I was required to quickly adapt and gain knowledge on all things digital, to better equip me to sell and manage clients. In this role, I learned a lot about Web Design and Development, Mobile App Design, UI/UX, Search Engine Optimisation, and Product builds. Show less



Nature's Farm Pte Ltd

• Singapore
• Wellness and Fitness Services

• Marketing Executive

  • May 2013 - May 2015

  Joining the company as a Fresh Graduate from University, I was quick to learn the ropes of retail marketing. Responsibilities included the planning of in-store marketing activities and promotions, execution of marketing events such as shopping mall atrium setups, space planning and managing monthly sales of products to departmental store retail buyers such as Mustafa and BigBox, and speaking to other prospect retail buyers such as clinics, pharmacies and hospitals. Beyond that, I managed all sales channels within the digital space, including Groupon and Lazada. I also oversaw the revamp of the existing website and birth of the brand's very first eCommerce store, from design conceptualization right through to planning of online promotions and managing sales. Show less

• Writer

  • Apr 2009 - 2014

  Independent writer attached to Fixx Digital on an ad-hoc project basis. - Content strategising - On-page Search Engine Optimisation (SEO) - Writing - Editing - Proofreading About Fixx Digital Fixx Digital Pte Ltd (www.fixx.sg) is a Singapore-based digital agency with a heart for stellar design. Living in a design-centric world, this dynamic outfit believes that good design is both form and function. The agency works with brands both big and small, and uses design to effect positive change in every project under its wings. The agency's Boutique Approach to each project helps them tailor their work according to each client's needs. To date, the team has worked with highly regarded brands such as Changi Airport Group, Singtel, Singapore Airlines, DBS, HungryGoWhere, Shaw, and BreadTalk Group. Show less



BreadTalk Group

• Singapore
• Food & Beverages
• 400 - 500 Employee

• Marketing Assistant (Contract)

  • Feb 2010 - Apr 2010

  Following the end of my contract with Food Republic, my performance was commended and I was recommended to join the Din Tai Fung Marketing and Brand Development team. As an increasingly popular name in the industry, the pace of day-to-day operations was much faster. With this role, I helped with the writing of media content, press releases, web content, conceptualization to executions for marketing campaigns and collateral, managed designers for the campaign and in-store artwork, visual merchandising, handling customer feedback, complaints, enquiries, service recovery, and helped manage front-line kitchen and service staff. Show less

• Marketing Assistant (Contract)

  • Nov 2009 - Jan 2010

  While awaiting enrollment in University, I wanted to make good use of the time and took the opportunity to join one of the biggest and most prominent names in Singapore's local F&B scene, to begin learning the ropes of real-world consumer marketing. Although short, the 3-month contract with Food Republic brought along exposure to managing multiple teams, marketing to consumers, and managing customer feedback and complaints. As part of this stint, I worked closely with our PR agency to compose press releases, wrote media copy and web content, and conceptualize ideas for marketing campaigns and collateral.I also played a part in the outlet opening at 313@ Somerset, got involved in brand development, engaged suppliers, handled customer feedback, complaints, enquiries and service recovery, and assisted with other administrative work such as setting up meetings and organizing the company's AGM. Show less



WESTINGHOUSE BRAKES LIMITED

• Administrative Assistant

  • Sep 2009 - Nov 2009

  In between graduation from College and University, the short stint at Westinghouse kept me busy and though short, added to my exposure to working in an international environment. Administrative work (e.g. printing, photocopying, organising of documents, filing, and mailing of architectural floor plans to clients and prospects) In between graduation from College and University, the short stint at Westinghouse kept me busy and though short, added to my exposure to working in an international environment. Administrative work (e.g. printing, photocopying, organising of documents, filing, and mailing of architectural floor plans to clients and prospects)



International Flavors & Fragrances

• France
• Business Consulting and Services

• Marketing Intern

  • Sep 2008 - Nov 2008

  An invaluable internship experience with a distinguished multinational company, as part of my 3-year study at Temasek Polytechnic. During this internship, I worked under the supervision of the Marketing Manager (Asia Pacific) under the Fragrances arm of the company. I had the opportunity to experience first-hand the day-to-day operations within the marketing team, which included conducting market research and preparation of marketing and campaign presentations for the Account Managers of clients such as Procter & Gamble. As part of these presentations, I was required to conceptualize and come up with ideas for new product innovations based on market trends. On top of that, I also helped to organize, plan, prepare and sit in for corporate meetings and international conference calls. Show less