Experience

erenzia beauty

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Co-Founder

  • Jan 2022 - Present



Viva Hispanic! Consulting

• Consumer Services

• CEO

  • Apr 2006 - Present

  Viva Hispanic! Consulting is a company specializing in the Hispanic market and the Direct Selling Industry. Vanessa Ramos founded Viva Hispanic in 2006 and has more than 20 years of progressive experience in direct sales, marketing, product and business development for well-known consumer brands as well as start ups. Areas of expertise: Direct Sales, Hispanic Market, Business Assessments, Sales Plans, Marketing Plans, Sales Force Training and Communications, Cultural… Show more Viva Hispanic! Consulting is a company specializing in the Hispanic market and the Direct Selling Industry. Vanessa Ramos founded Viva Hispanic in 2006 and has more than 20 years of progressive experience in direct sales, marketing, product and business development for well-known consumer brands as well as start ups. Areas of expertise: Direct Sales, Hispanic Market, Business Assessments, Sales Plans, Marketing Plans, Sales Force Training and Communications, Cultural Awareness Training and Direct Selling Best Practices in the Hispanic market. Success Highlights: -Successfully developed and hands on executed a comprehensive Hispanic market entry initiative, training, sales plans and marketing communications for an established direct sales company leading to double digits growth in sales and sponsoring. - Launched and enabled the 1st bilingual non-medical home care agency in Central Florida to market the under served Hispanic market. - Facilitated the creation of a pilot program for Girls Scouts of Central Florida chapter to reach out and build new opportunities within the untapped Hispanic market. - Developed and implemented a direct sales model for channel expansion of Home based travel business. Show less Viva Hispanic! Consulting is a company specializing in the Hispanic market and the Direct Selling Industry. Vanessa Ramos founded Viva Hispanic in 2006 and has more than 20 years of progressive experience in direct sales, marketing, product and business development for well-known consumer brands as well as start ups. Areas of expertise: Direct Sales, Hispanic Market, Business Assessments, Sales Plans, Marketing Plans, Sales Force Training and Communications, Cultural… Show more Viva Hispanic! Consulting is a company specializing in the Hispanic market and the Direct Selling Industry. Vanessa Ramos founded Viva Hispanic in 2006 and has more than 20 years of progressive experience in direct sales, marketing, product and business development for well-known consumer brands as well as start ups. Areas of expertise: Direct Sales, Hispanic Market, Business Assessments, Sales Plans, Marketing Plans, Sales Force Training and Communications, Cultural Awareness Training and Direct Selling Best Practices in the Hispanic market. Success Highlights: -Successfully developed and hands on executed a comprehensive Hispanic market entry initiative, training, sales plans and marketing communications for an established direct sales company leading to double digits growth in sales and sponsoring. - Launched and enabled the 1st bilingual non-medical home care agency in Central Florida to market the under served Hispanic market. - Facilitated the creation of a pilot program for Girls Scouts of Central Florida chapter to reach out and build new opportunities within the untapped Hispanic market. - Developed and implemented a direct sales model for channel expansion of Home based travel business. Show less



Think Goodness

• United States
• Retail
• 1 - 100 Employee

• Vice President of Strategy and Leadership Development

  • Oct 2021 - Oct 2022



Origami Owl

• United States
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Vice President Strategy and Leadership Development

  • Jun 2017 - Nov 2021



Kitchen Fair International

• United States
• Consumer Goods
• 1 - 100 Employee

• VP of Sales and Marketing

  • Mar 2014 - May 2017

  A division of Regalware Worldwide A division of Regalware Worldwide



BeautiControl

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Regional VicePresident

  • Jun 2007 - Dec 2008

  Vanessa led the Hispanic market expansion west of the Mississippi. As liaison between corporate and the field, Vanessa managed sales, leadership development, training, opportunity events, communications, coaching/mentoring and driving of company strategies and plans to kick-start sales in new areas west of the Mississippi. Success Highlights: - Double digit increase in sponsoring via targeted opportunity events which yielded 65% closing ratio for Hispanic market. - Double digit… Show more Vanessa led the Hispanic market expansion west of the Mississippi. As liaison between corporate and the field, Vanessa managed sales, leadership development, training, opportunity events, communications, coaching/mentoring and driving of company strategies and plans to kick-start sales in new areas west of the Mississippi. Success Highlights: - Double digit increase in sponsoring via targeted opportunity events which yielded 65% closing ratio for Hispanic market. - Double digit increase in sales by ramping up training support, coaching & mentoring and aggressively recruiting new consultants. - Doubled market penetration in key markets. Show less Vanessa led the Hispanic market expansion west of the Mississippi. As liaison between corporate and the field, Vanessa managed sales, leadership development, training, opportunity events, communications, coaching/mentoring and driving of company strategies and plans to kick-start sales in new areas west of the Mississippi. Success Highlights: - Double digit increase in sponsoring via targeted opportunity events which yielded 65% closing ratio for Hispanic market. - Double digit… Show more Vanessa led the Hispanic market expansion west of the Mississippi. As liaison between corporate and the field, Vanessa managed sales, leadership development, training, opportunity events, communications, coaching/mentoring and driving of company strategies and plans to kick-start sales in new areas west of the Mississippi. Success Highlights: - Double digit increase in sponsoring via targeted opportunity events which yielded 65% closing ratio for Hispanic market. - Double digit increase in sales by ramping up training support, coaching & mentoring and aggressively recruiting new consultants. - Doubled market penetration in key markets. Show less



Purple Tree

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• VP, Marketing

  • May 2004 - Mar 2006

  Vanessa took the leading marketing role in this start-up operation crafting and implementing strategies for company branding, marketing, product offering, corporate messaging, merchandising and promotions, sales development and field training. Success Highlights: - Successfully achieved all start up targets - Developed and launched over 75 new products Vanessa took the leading marketing role in this start-up operation crafting and implementing strategies for company branding, marketing, product offering, corporate messaging, merchandising and promotions, sales development and field training. Success Highlights: - Successfully achieved all start up targets - Developed and launched over 75 new products



Home Interiors & Gifts

• Manufacturing
• 200 - 300 Employee

• Director, Hispanic Market Development

  • May 2003 - May 2004

  As the Hispanic market Director, Vanessa was charged to sharpen focus on Hispanic market during a key growth stage. Developed and executed expansion strategy which included sales and marketing plans, in culture training and communication. Success Highlights: - Created and successfully implemented overall growth strategy in support of a $113.9 million dollar business. - Effectively executed sales reorganizations. - Reduced 1st order placement by 50% by introducing a new… Show more As the Hispanic market Director, Vanessa was charged to sharpen focus on Hispanic market during a key growth stage. Developed and executed expansion strategy which included sales and marketing plans, in culture training and communication. Success Highlights: - Created and successfully implemented overall growth strategy in support of a $113.9 million dollar business. - Effectively executed sales reorganizations. - Reduced 1st order placement by 50% by introducing a new consultant process. Show less As the Hispanic market Director, Vanessa was charged to sharpen focus on Hispanic market during a key growth stage. Developed and executed expansion strategy which included sales and marketing plans, in culture training and communication. Success Highlights: - Created and successfully implemented overall growth strategy in support of a $113.9 million dollar business. - Effectively executed sales reorganizations. - Reduced 1st order placement by 50% by introducing a new… Show more As the Hispanic market Director, Vanessa was charged to sharpen focus on Hispanic market during a key growth stage. Developed and executed expansion strategy which included sales and marketing plans, in culture training and communication. Success Highlights: - Created and successfully implemented overall growth strategy in support of a $113.9 million dollar business. - Effectively executed sales reorganizations. - Reduced 1st order placement by 50% by introducing a new consultant process. Show less



VeVa Distribution Corp/Essen

• Orlando, Florida Area

• General Manager

  • Jun 1999 - Apr 2003

  Spearheaded market introduction of Essen cookware in U.S. and Puerto Rico for both the general market and the Hispanic market. Built and manage operation from ground up including business plan, branding positioning, sales & marketing strategies, operations, product offerings, recruiting, training and distribution center. Success Highlights: - Opened USA market within start up timelines and budget goals. Spearheaded market introduction of Essen cookware in U.S. and Puerto Rico for both the general market and the Hispanic market. Built and manage operation from ground up including business plan, branding positioning, sales & marketing strategies, operations, product offerings, recruiting, training and distribution center. Success Highlights: - Opened USA market within start up timelines and budget goals.



Tupperware

• United States
• Retail
• 700 & Above Employee

• VP - Latin America Division

  • 1990 - 1999

  Responsible for aggressive growth plan development, new product development, sales & marketing systems development and standardization for the Latin American region. Managed strategic market direction, resource allocation, budgets, product line expansions and training. International assignments in Venezuela and Brazil. Success Highlights: - 100% increase in sales through aggressive turnaround strategy to recapture market share - 300% increase in sales force count through innovative… Show more Responsible for aggressive growth plan development, new product development, sales & marketing systems development and standardization for the Latin American region. Managed strategic market direction, resource allocation, budgets, product line expansions and training. International assignments in Venezuela and Brazil. Success Highlights: - 100% increase in sales through aggressive turnaround strategy to recapture market share - 300% increase in sales force count through innovative sales force programs and promotional strategies - Set product development strategy for Latin American region - Obtained and managed product development budget of $10.0 million developing for the 1st time products specific to the Latin American region Show less Responsible for aggressive growth plan development, new product development, sales & marketing systems development and standardization for the Latin American region. Managed strategic market direction, resource allocation, budgets, product line expansions and training. International assignments in Venezuela and Brazil. Success Highlights: - 100% increase in sales through aggressive turnaround strategy to recapture market share - 300% increase in sales force count through innovative… Show more Responsible for aggressive growth plan development, new product development, sales & marketing systems development and standardization for the Latin American region. Managed strategic market direction, resource allocation, budgets, product line expansions and training. International assignments in Venezuela and Brazil. Success Highlights: - 100% increase in sales through aggressive turnaround strategy to recapture market share - 300% increase in sales force count through innovative sales force programs and promotional strategies - Set product development strategy for Latin American region - Obtained and managed product development budget of $10.0 million developing for the 1st time products specific to the Latin American region Show less



Citicorp Global Payment Products

• Assistant Manager, Latin America Marketing

  • 1986 - 1990