Vanessa Puczko, BBA
Digital Engagement Coordinator at Canada's Sports Hall of Fame- Claim this Profile
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Bio
Marnie Krell, MA
Vanessa is one of the most driven and hardest working students I have ever had the pleasure of working with and mentoring. She is willing to dive in head first and wants to learn as much as possible along the way. She started working for me in June 2019 as one of my full-time summer students. We were in the process of implementing new brand guidelines and a new direction and mission. She was very quick to learn all she could about the museum, history and Hall of Famers in her first week on the job as well as the new brand guidelines in order to incorporate into our on-going social media strategy. She managed our social media channels (Facebook, Twitter and instagram), drafting, posting and boosting content multiple times per week. She also set-up our new Order of Sport social accounts on all three platforms and helped to grow the number of followers on each channel. We started a monthly speaker series in early 2019. Each month, Vanessa updated the webpage content, set-up the eventbrite registration page, sent marketing and promotional information to various Calgary-based organizations to help promote the event, helped with event set-up and tear down and photographed each event as well as drafting and posting all social media content leading up to and during the event. She was always willing to step in to help with all aspects of planning and executing each event. From September through December, she continued to work for me two days a week while she finished her last semester at Mount Royal University. Her time management is exceptional. Juggling her course work and being able to execute her tasks on schedule during our busiest few months of the year leading into our largest fundraiser speaks to her abilities, passion and drive. She is a true team player with the most positive attitude.
Abena Oteng
Vanessa has been a delight to work with, over the past couple years in the Marketing Society. She is approachable, helpful and ready to address any issue at hand in a professional manner. She's an extremely talented Communications VP as she constantly delivers impressive work when executing social media startegies, leading teams and generating content. If you're looking for a new addition to your Communications team I strongly recommend her.
Marnie Krell, MA
Vanessa is one of the most driven and hardest working students I have ever had the pleasure of working with and mentoring. She is willing to dive in head first and wants to learn as much as possible along the way. She started working for me in June 2019 as one of my full-time summer students. We were in the process of implementing new brand guidelines and a new direction and mission. She was very quick to learn all she could about the museum, history and Hall of Famers in her first week on the job as well as the new brand guidelines in order to incorporate into our on-going social media strategy. She managed our social media channels (Facebook, Twitter and instagram), drafting, posting and boosting content multiple times per week. She also set-up our new Order of Sport social accounts on all three platforms and helped to grow the number of followers on each channel. We started a monthly speaker series in early 2019. Each month, Vanessa updated the webpage content, set-up the eventbrite registration page, sent marketing and promotional information to various Calgary-based organizations to help promote the event, helped with event set-up and tear down and photographed each event as well as drafting and posting all social media content leading up to and during the event. She was always willing to step in to help with all aspects of planning and executing each event. From September through December, she continued to work for me two days a week while she finished her last semester at Mount Royal University. Her time management is exceptional. Juggling her course work and being able to execute her tasks on schedule during our busiest few months of the year leading into our largest fundraiser speaks to her abilities, passion and drive. She is a true team player with the most positive attitude.
Abena Oteng
Vanessa has been a delight to work with, over the past couple years in the Marketing Society. She is approachable, helpful and ready to address any issue at hand in a professional manner. She's an extremely talented Communications VP as she constantly delivers impressive work when executing social media startegies, leading teams and generating content. If you're looking for a new addition to your Communications team I strongly recommend her.
Marnie Krell, MA
Vanessa is one of the most driven and hardest working students I have ever had the pleasure of working with and mentoring. She is willing to dive in head first and wants to learn as much as possible along the way. She started working for me in June 2019 as one of my full-time summer students. We were in the process of implementing new brand guidelines and a new direction and mission. She was very quick to learn all she could about the museum, history and Hall of Famers in her first week on the job as well as the new brand guidelines in order to incorporate into our on-going social media strategy. She managed our social media channels (Facebook, Twitter and instagram), drafting, posting and boosting content multiple times per week. She also set-up our new Order of Sport social accounts on all three platforms and helped to grow the number of followers on each channel. We started a monthly speaker series in early 2019. Each month, Vanessa updated the webpage content, set-up the eventbrite registration page, sent marketing and promotional information to various Calgary-based organizations to help promote the event, helped with event set-up and tear down and photographed each event as well as drafting and posting all social media content leading up to and during the event. She was always willing to step in to help with all aspects of planning and executing each event. From September through December, she continued to work for me two days a week while she finished her last semester at Mount Royal University. Her time management is exceptional. Juggling her course work and being able to execute her tasks on schedule during our busiest few months of the year leading into our largest fundraiser speaks to her abilities, passion and drive. She is a true team player with the most positive attitude.
Abena Oteng
Vanessa has been a delight to work with, over the past couple years in the Marketing Society. She is approachable, helpful and ready to address any issue at hand in a professional manner. She's an extremely talented Communications VP as she constantly delivers impressive work when executing social media startegies, leading teams and generating content. If you're looking for a new addition to your Communications team I strongly recommend her.
Marnie Krell, MA
Vanessa is one of the most driven and hardest working students I have ever had the pleasure of working with and mentoring. She is willing to dive in head first and wants to learn as much as possible along the way. She started working for me in June 2019 as one of my full-time summer students. We were in the process of implementing new brand guidelines and a new direction and mission. She was very quick to learn all she could about the museum, history and Hall of Famers in her first week on the job as well as the new brand guidelines in order to incorporate into our on-going social media strategy. She managed our social media channels (Facebook, Twitter and instagram), drafting, posting and boosting content multiple times per week. She also set-up our new Order of Sport social accounts on all three platforms and helped to grow the number of followers on each channel. We started a monthly speaker series in early 2019. Each month, Vanessa updated the webpage content, set-up the eventbrite registration page, sent marketing and promotional information to various Calgary-based organizations to help promote the event, helped with event set-up and tear down and photographed each event as well as drafting and posting all social media content leading up to and during the event. She was always willing to step in to help with all aspects of planning and executing each event. From September through December, she continued to work for me two days a week while she finished her last semester at Mount Royal University. Her time management is exceptional. Juggling her course work and being able to execute her tasks on schedule during our busiest few months of the year leading into our largest fundraiser speaks to her abilities, passion and drive. She is a true team player with the most positive attitude.
Abena Oteng
Vanessa has been a delight to work with, over the past couple years in the Marketing Society. She is approachable, helpful and ready to address any issue at hand in a professional manner. She's an extremely talented Communications VP as she constantly delivers impressive work when executing social media startegies, leading teams and generating content. If you're looking for a new addition to your Communications team I strongly recommend her.
Credentials
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Hubspot Agency Partner Certification
HubSpot AcademyJan, 2019- Oct, 2024 -
Hootsuite Platform Certification
HootsuiteOct, 2018- Oct, 2024 -
Google Analytics
GoogleMar, 2018- Oct, 2024
Experience
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Canada's Sports Hall of Fame
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Canada
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Digital Engagement Coordinator
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Oct 2020 - Mar 2022
• Created brand new social media video campaigns by identifying and creating all relevant content, coordinating execution of the campaign with partners and stakeholders, executed website adjustments and relevant analytics. • Created other brand new initiatives to utilize internal content, created campaign schedules, wrote copy and created imagery and analyzed the success of campaigns and content though social media and website analytics. • Assisted in the creation of social media and digital advertising collateral and strategy for a national level event - the Order of Sport Awards. • Oversaw another staff person responsible for weekly social media content and graphic design projects. • Compiled monthly analytics to support digital initiatives and stakeholder engagement activity. • Liaised with relevant media and industry organizations for promotional activities. Show less
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Social Media Community Manager
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Jun 2020 - Oct 2020
• Strategized and executed all marketing activity - focused on digital strategy to create a brand presence through the Covid-19 pandemic. • Kept all third party stakeholder websites updated and in touch with how Canada’s Sports Hall of Fame was navigating the pandemic. • Created social media imagery, copy, and created the schedule and posted content to all 9 social media accounts. • Worked with Chief Operating Officer to align marketing strategy to keep Canada’s Sports Hall of Fame in the minds of consumers without typical activities and national scale events. • Created e-newsletter marketing to targeted educators to inform them about new virtual education programs being offered, leading to a high booking rate of educators. Show less
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Digital Marketing Assistant
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Jun 2019 - Dec 2019
• Designed and implemented new work flow for social media content creation - created a new social media calendar and copy tracker. • Populated newly created calendar with all relevant social dates, dates crucial to the organization, and aligned them with the pillars of the organization. • Wrote social media copy, designed images, worked with internal curatorial team to identify content that we had license and permission to share. • Designed marketing and digital campaign for upcoming events at Canada’s Sports Hall of Fame, helped with day of execution of these events, and digital follow up to all guests. • Assisted at the 64th Annual Induction Festivals hosted in Toronto, ON. Was on site to assist with logistics and day of set-up, and designed and executed all social media promotion for the event. Assisted with the logistics of the morning media conference. • Liaised with external stakeholders and third party partners to keep information up to date and collaborate on digital campaigns. Show less
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Mount Royal University Marketing Society
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Canada
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Marketing Services
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1 - 100 Employee
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Vice President of Communications
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Sep 2018 - Dec 2019
• Managed two Junior Vice Presidents, mentored, did weekly check-in’s, worked alongside them to create our social media and email marketing strategies • Helped make strategic decisions surrounding the communications plan of the Marketing Society. • Created strategies to communicate with external stakeholders and partners, as well as internal student members of the Marketing Society. • Alongside Junior VP’s - created and managed all social media content across 3 channels, created e-marketing campaigns for events, special offers and updates to the professor who oversaw the Marketing Society. • Assisted the events team on site at clubs day, our semesterly networking event, and other events they created with communications, signage, or general event needs. Show less
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DAVIDsTEA
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Canada
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Retail
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300 - 400 Employee
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Tea Guide
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Sep 2015 - Apr 2019
• Focused on creating a welcoming and accommodating environment for each guest. • Curated a shopping experience that catered to each customers needs and ensured they left with everything they needed. • Utilized various marketing and sales techniques to understand the gap or problem that the products could help to solve. • Learned best retail and selling practices. • Was part of store merchandising team, responsible for redesigning the store for each product change and restocking and organizing in store. • Restocked store on day to day basis, ensuring to keep the focus on customer experience, while making the store efficient for all. • Memorized the FEFO system, and helped with day-to-day and major stock tracking and organizing, all while maintaining all food health safety regulations. Show less
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Browns Shoes Inc.
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Canada
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Retail
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400 - 500 Employee
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Sales Associate
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Aug 2014 - Sep 2015
• Tailored the in-store experiences to each customers wants and needs in order to get them exactly what they needed. • Carried out strategic selling activities in order to add value to their order with add on’s and multiple pairs that would bring value to the customer. • Learned to work with multiple customers at a time while still focused on each individuals needs and wants. • Utilized basic POS and cash handling procedures, helped to do inventory and stock, as well as with store clearing for major renovation. Show less
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Education
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2015 - 2019
Mount Royal University
Bachelor of Business Administration - BBA, Marketing -
2012 - 2015
St. Francis High School
High School Diploma
Community
