Vanessa White

Co-CEO and CMO at Jaju Pierogi
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Contact Information
Location
Greater Boston
Languages
  • English Native or bilingual proficiency
  • Italian Native or bilingual proficiency
  • French Professional working proficiency

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Tony Temple

What can I say about Vanessa? She was the most organised, ordered and purposeful person to work with (or for!). She made sure I knew what I should be doing at all times and always with a smile. She took on huge projects of critical strategic importance and delivered faultlessly. In short, a great human with a lot to offer.

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Co-CEO and CMO
      • Dec 2015 - Present

      Co-founder, CMO and Head of Sales for Jaju Pierogi, makers of Polish-style pierogi. Distributing to grocery stores nationally. Facebook/Instagram/Tiktok: jajupierogi Website: jajupierogi.com Co-founder, CMO and Head of Sales for Jaju Pierogi, makers of Polish-style pierogi. Distributing to grocery stores nationally. Facebook/Instagram/Tiktok: jajupierogi Website: jajupierogi.com

    • Netherlands
    • Software Development
    • 400 - 500 Employee
    • Director of Operations
      • Jun 2016 - Aug 2016

      Responsible for recruiting, operations, HR & compliance, and supporting employee happiness in a rapidly expanding SaaS start-up. > In preparation for rapid growth, collaborate with department leads to develop hiring strategy and training plans, and set role expectations to facilitate measurements and promotions > Define, improve, and drive hiring process, from job posting to hire, ensuring an efficient and positive experience for the prospective candidate and a confident match… Show more Responsible for recruiting, operations, HR & compliance, and supporting employee happiness in a rapidly expanding SaaS start-up. > In preparation for rapid growth, collaborate with department leads to develop hiring strategy and training plans, and set role expectations to facilitate measurements and promotions > Define, improve, and drive hiring process, from job posting to hire, ensuring an efficient and positive experience for the prospective candidate and a confident match for the role > Guide team in best practices for hiring, interviewing, and evaluating employees with the goal of creating structure and guidelines while maintaining the human element > Actively recruit candidates for hard-to-place roles > Constantly identify opportunities for professional development and office culture improvements, performing competitive research on like-minded businesses with a goal of making Bynder a fantastic place to work > Connect regularly and openly with employees from across the company for feedback on the hiring process, training, internal communication strategy, and career objectives to ensure employees are invested and that Bynder is constantly evolving and reacting to needs > Guide office build out ahead of project 300% growth

    • Director of Client Operations
      • Jun 2015 - May 2016

      > Oversee hiring, training, and growth of the Client Services and Operations team for a start-up SaaS company > Guide Client Management team initiatives such as the standardization of the project plan, formalization of Sales-Implementation-Customer Success handoffs, implementation of official signoff emails, and development of communication and escalation routes to Product Management and development > Develop and drive improvement on KPIs, including time to delivery and revenue… Show more > Oversee hiring, training, and growth of the Client Services and Operations team for a start-up SaaS company > Guide Client Management team initiatives such as the standardization of the project plan, formalization of Sales-Implementation-Customer Success handoffs, implementation of official signoff emails, and development of communication and escalation routes to Product Management and development > Develop and drive improvement on KPIs, including time to delivery and revenue per Implementation resource (100% improvement between Q1 and Q2 2016) > Personally manage the implementation relationship with five enterprise clients > Work with each team member to discuss interests and identify ways to capitalize on strengths to ensure continued investment in Bynder > Connect regularly with international Management team to present ideas, share lessons, and streamline processes globally > Oversee office operations with the VP of Sales, maintaining Bynder’s partnership with its benefits and payroll provider and managing insurance, human resources, and vendor relationships

    • Program Manager
      • Nov 2012 - Jun 2015

      > Oversee North American accounts, managing client relationships through daily calls and email correspondence, regular written status reports, and face-to-face meetings > Translate client requests and enhancements into official documentation and collaborate with the IT and Resource Planning teams in Rome to analyze requirements, estimate man effort and costs, and agree a timeline for internal testing, customer UAT, and release > Correspond in Italian with the IT and Product… Show more > Oversee North American accounts, managing client relationships through daily calls and email correspondence, regular written status reports, and face-to-face meetings > Translate client requests and enhancements into official documentation and collaborate with the IT and Resource Planning teams in Rome to analyze requirements, estimate man effort and costs, and agree a timeline for internal testing, customer UAT, and release > Correspond in Italian with the IT and Product Development teams in Rome about technical product questions and to investigate issues flagged by customers, identify root causes, and determine and document solutions > Identify opportunities to improve internal and external processes, gathering feedback from partners and developing communication, documentation, and reporting procedures and templates Show less > Oversee North American accounts, managing client relationships through daily calls and email correspondence, regular written status reports, and face-to-face meetings > Translate client requests and enhancements into official documentation and collaborate with the IT and Resource Planning teams in Rome to analyze requirements, estimate man effort and costs, and agree a timeline for internal testing, customer UAT, and release > Correspond in Italian with the IT and Product… Show more > Oversee North American accounts, managing client relationships through daily calls and email correspondence, regular written status reports, and face-to-face meetings > Translate client requests and enhancements into official documentation and collaborate with the IT and Resource Planning teams in Rome to analyze requirements, estimate man effort and costs, and agree a timeline for internal testing, customer UAT, and release > Correspond in Italian with the IT and Product Development teams in Rome about technical product questions and to investigate issues flagged by customers, identify root causes, and determine and document solutions > Identify opportunities to improve internal and external processes, gathering feedback from partners and developing communication, documentation, and reporting procedures and templates Show less

    • United States
    • Media Production
    • Marketing Manager
      • Apr 2012 - Oct 2012

      > Assume responsibility for overall profitability of Force Factor, a male sports nutrition brand > Oversee all initiatives and campaigns relating to the brand, including display advertising, media buying, customer retention, optimization, design, copywriting, packaging design, retail strategy, search engine marketing, email marketing, social media, customer service, endorsements, and sponsorships > Constantly implement tests across every aspect of the business, optimize, and… Show more > Assume responsibility for overall profitability of Force Factor, a male sports nutrition brand > Oversee all initiatives and campaigns relating to the brand, including display advertising, media buying, customer retention, optimization, design, copywriting, packaging design, retail strategy, search engine marketing, email marketing, social media, customer service, endorsements, and sponsorships > Constantly implement tests across every aspect of the business, optimize, and analyze results in an effort to increase conversion rates, profitability, retention, and lifetime value > Continually strive to innovate and grow the brand through product development, repositioning, promotions and events, online training programs, and customer service incentive programs > Drive key customer engagement initiatives including app development and gamification Show less > Assume responsibility for overall profitability of Force Factor, a male sports nutrition brand > Oversee all initiatives and campaigns relating to the brand, including display advertising, media buying, customer retention, optimization, design, copywriting, packaging design, retail strategy, search engine marketing, email marketing, social media, customer service, endorsements, and sponsorships > Constantly implement tests across every aspect of the business, optimize, and… Show more > Assume responsibility for overall profitability of Force Factor, a male sports nutrition brand > Oversee all initiatives and campaigns relating to the brand, including display advertising, media buying, customer retention, optimization, design, copywriting, packaging design, retail strategy, search engine marketing, email marketing, social media, customer service, endorsements, and sponsorships > Constantly implement tests across every aspect of the business, optimize, and analyze results in an effort to increase conversion rates, profitability, retention, and lifetime value > Continually strive to innovate and grow the brand through product development, repositioning, promotions and events, online training programs, and customer service incentive programs > Drive key customer engagement initiatives including app development and gamification Show less

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Marketing Manager
      • Mar 2011 - Apr 2012

      > Managed lead generation campaigns targeted at nearly two million people a year, devising tests to increase conversion rates, analyzing results and compiling a campaign ROI report at the close of each season > Drove messaging, campaigns and initiatives directed at traveling student and parents audiences across web, print, email, and social media > Implemented web updates using Sitecore CMS, working with the Web Strategy and UX teams to ensure an improved customer… Show more > Managed lead generation campaigns targeted at nearly two million people a year, devising tests to increase conversion rates, analyzing results and compiling a campaign ROI report at the close of each season > Drove messaging, campaigns and initiatives directed at traveling student and parents audiences across web, print, email, and social media > Implemented web updates using Sitecore CMS, working with the Web Strategy and UX teams to ensure an improved customer experience > Collaborated with outside vendors and internal teams, including IT, Creative, Operations, Sales, Customer Relations, Product Development, and Executive Management, to create assets that drive growth and improve the customer experience > Constructed and manage multimillion dollar budget for lead generation, print materials, and Outside Sales support > Sought ways to initiate conversation with schools that have not traveled with us and grow the market Show less > Managed lead generation campaigns targeted at nearly two million people a year, devising tests to increase conversion rates, analyzing results and compiling a campaign ROI report at the close of each season > Drove messaging, campaigns and initiatives directed at traveling student and parents audiences across web, print, email, and social media > Implemented web updates using Sitecore CMS, working with the Web Strategy and UX teams to ensure an improved customer… Show more > Managed lead generation campaigns targeted at nearly two million people a year, devising tests to increase conversion rates, analyzing results and compiling a campaign ROI report at the close of each season > Drove messaging, campaigns and initiatives directed at traveling student and parents audiences across web, print, email, and social media > Implemented web updates using Sitecore CMS, working with the Web Strategy and UX teams to ensure an improved customer experience > Collaborated with outside vendors and internal teams, including IT, Creative, Operations, Sales, Customer Relations, Product Development, and Executive Management, to create assets that drive growth and improve the customer experience > Constructed and manage multimillion dollar budget for lead generation, print materials, and Outside Sales support > Sought ways to initiate conversation with schools that have not traveled with us and grow the market Show less

    • Spain
    • Design Services
    • 1 - 100 Employee
    • Marketing Production Specialist
      • Jun 2009 - Mar 2011

      > Managed all Global Marketing activities, resources, and timelines for product releases, campaigns, optimization initiatives and ad hoc requests > Collaborated with upper management to improve processes, evaluate resources, and prioritize and scope projects, assessing their business case and determining their success criteria > Acted as liaison between Global Marketing teams and all other departments, including Program Management, Product Management, Sales, Engineering, Support,… Show more > Managed all Global Marketing activities, resources, and timelines for product releases, campaigns, optimization initiatives and ad hoc requests > Collaborated with upper management to improve processes, evaluate resources, and prioritize and scope projects, assessing their business case and determining their success criteria > Acted as liaison between Global Marketing teams and all other departments, including Program Management, Product Management, Sales, Engineering, Support, and IT > Oversaw all translations for Marketing, coordinating with the Regional Marketing and Translation teams to set timelines and priorities > Actively maintained company website across five languages, editing HTML and CSS via Adobe Dreamweaver > Tracked all budgetary spending for Global Marketing Show less > Managed all Global Marketing activities, resources, and timelines for product releases, campaigns, optimization initiatives and ad hoc requests > Collaborated with upper management to improve processes, evaluate resources, and prioritize and scope projects, assessing their business case and determining their success criteria > Acted as liaison between Global Marketing teams and all other departments, including Program Management, Product Management, Sales, Engineering, Support,… Show more > Managed all Global Marketing activities, resources, and timelines for product releases, campaigns, optimization initiatives and ad hoc requests > Collaborated with upper management to improve processes, evaluate resources, and prioritize and scope projects, assessing their business case and determining their success criteria > Acted as liaison between Global Marketing teams and all other departments, including Program Management, Product Management, Sales, Engineering, Support, and IT > Oversaw all translations for Marketing, coordinating with the Regional Marketing and Translation teams to set timelines and priorities > Actively maintained company website across five languages, editing HTML and CSS via Adobe Dreamweaver > Tracked all budgetary spending for Global Marketing Show less

    • Marketing Intern
      • Jul 2008 - May 2009

      > Led intern marketing projects, delegating tasks and communicating with stakeholders > Assisted in content migration to new content management system > Maintained online resources for current and prospective customers, partners, and value-added resellers > Worked in customer lead database, ensuring lead information was complete and clearing bad data > Led intern marketing projects, delegating tasks and communicating with stakeholders > Assisted in content migration to new content management system > Maintained online resources for current and prospective customers, partners, and value-added resellers > Worked in customer lead database, ensuring lead information was complete and clearing bad data

    • United States
    • Higher Education
    • 700 & Above Employee
    • Programs Abroad Office Assistant
      • Sep 2005 - May 2009

      Addressed student questions regarding application options and processes, providing resources and guidance Addressed student questions regarding application options and processes, providing resources and guidance

    • Coordinator of Major Events and Co-Curricular Activities
      • Jun 2007 - Sep 2007

      > Collaborated with co-coordinators to schedule events for a 5-day orientation, communicating with student groups, academic departments, staff, and outside production companies and vendors > Organized several large events, including the new student Welcome celebration, reserving space, transportation, support staff, and security, ordering giveaways, and booking inside and outside groups > Collaborated with co-coordinators to schedule events for a 5-day orientation, communicating with student groups, academic departments, staff, and outside production companies and vendors > Organized several large events, including the new student Welcome celebration, reserving space, transportation, support staff, and security, ordering giveaways, and booking inside and outside groups

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Intern - Scholastic Office
      • Feb 2007 - Jul 2007

      Served as a translator, interpreter, and liaison between the Scholastic Office and New England Served as a translator, interpreter, and liaison between the Scholastic Office and New England

Education

  • Tufts University
    B.A, International Relations; Italian Studies, French Language
    2005 - 2009
  • Università degli Studi di Ferrara
    Study Abroad - Direct enrollment, History, language, literature
    2008 - 2008
  • Université Michel de Montaigne (Bordeaux 3)
    Study Abroad - Direct enrollment, History & Literature
    2007 - 2008

Community

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