Experience

Hale Mercantile Co.
• Australia
• Retail
• 1 - 100 Employee
• General Manager

  • Aug 2021 - Present


Intrinsic Learning

• Australia
• Education Administration Programs

• Relationship & Business Development Manager

  • Jan 2020 - Present

  Intrinsic Learning is a cloud based services company, providing fundamental learning systems to assist in the method of professional development. With a focus on matching informal to formal learning methods, the recording of evidence and ability to create a tangible, measurable result. Our vision overall though, is to empower individuals to manage their learning for their whole life. The system has a fundamental value of increasing the self-empowerment that is found through learning, while providing real footholds for evidence storage, verification and analysis. We are building a warehouse for people to store skills they have learnt through their lifetime, to then use with education institutions, professional associations, resumes, or anywhere else that is enhanced through their individual knowledge. We see skills as a currency, as a commodity that can be traded; not just record keeping - but understanding the value of learning, knowledge and skills in order to trade in the market place – the workplace. Show less



Simone Perele AUS

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director Of Retail Operations

  • Sep 2018 - Jan 2020

  Continuing to report to the CEO and the International Board, I currently manage the entire Retail Operations of the ANZ subsidiary; including Sales, E-Com, Marketing, Training and all operational aspects of 62 bricks and mortar stores and concession locations. Using key values of support and respect, I manage ongoing growth and stability whilst fostering the positive and successful culture of the entire business. I lead direct reports from the Marketing, E-com, Graphic Design and Customer Service Departments and a National Sales team of 180+ infield staff. Working collaboratively with the Inventory, Logistics and Finance teams, we optimize the retail and wholesale channels of a fully vertical business. Liaising directly with external stakeholders, I am also responsible for the Department Store Operations, store refurbishments, new store openings and relevant compliance and budgetary considerations. • Led project to launch first online e-boutique, sourcing and onboarding a team of e-com specialists, working on launch activities, ongoing sales strategy and SEO and SMO optimization. • Devised and implemented an app based inhouse training program, working with external consultants to create a bespoke industry accredited training certificate designed for the retail and female focus workplace. • Continued business growth of the premium Westfield Flagships stores. Show less

• General Sales Manager

  • 2015 - 2018

  Reporting to the CEO of French lingerie brand Simone Pérèle, I set the strategic direction for 57 stores including concessions across Australia, in addition to NZ wholesaling, to achieve profitable and sustainable sales growth. Placing brand values at the front and centre of operations, I shaped business, marketing and people and culture strategies for the retail network, influencing global strategy by collaborating with France HQ. I led 7 direct reports, a matrixed team of 160 and all relationships with all concession partners, ensuring national operating procedures and processes continuously improve customer experience and support a strong growth trajectory.• Contributed to sales growth of 20% in 2016, 10% in 2017 and 5% in 2018, with GP showing consistent single digit growth; • Led project to onboard concessions into structure, managing 100+ hybrid arrangement with David Jones including customer service, systems and process integration;• Enhanced business growth creating a premium offering for 4 ‘flagship’ stores in Westfields. Show less

• National Retail Manager

  • 2010 - 2015

  Reporting to the Australian CEO, I was promoted to a national role to drive consistency in performance, creating superior customer experiences and driving profitable revenue growth across 18 stores. I led national business planning, defining a target retail operating model and scoping policies and procedures to achieve a high level of work practices and brand differentiation. With a strong focus on developing brand behaviours and nurturing a diverse workforce, I coached store managers and 40 matrixed staff to make a difference to our customers lives and facilitate increased future loyalty.• Improved perception of brand in market, communicating brand values and delivering consistent brand-value experiences instore;• Introduced external communications strategy to supplement marketing spend and communicate to a wider audience. Show less

• Store Manager

  • 2007 - 2010

  Recruited to the brand as Store Manager role for the opening of a new Adelaide store, I was given autonomy to shape sales and marketing strategies and integrate brand values across the region. I coached and managed 8FTE, hiring, training and performance managing to facilitate consistent high performance and customer experience. A key focus in this role was building grass roots community engagement, networking and sponsoring charity engagements to increase foot fall and sales, while communicating brand value and purpose. • Consistently achieved No1. store nationwide, spearheading values-based marketing to overcome challenge of establishing a high-end brand in a discount-driven shopping centre environment;• Increased marketing investment to extend brand reach, developing a far broader communications strategy that focused on target customers outside the locale of the store and drove whole-of-state engagement. Show less