Experience

Exclaim! Media

• Canada
• Online Audio and Video Media
• 1 - 100 Employee

• Music Writer

  • Mar 2023 - Present

  Vancouver, British Columbia, Canada



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Photographer

  • Jan 2019 - Present

  Portfolio: http://vanessadtam.com

• Writer

  • Jan 2015 - Present

  Portfolio: http://vanessadtam.com



BZAM

• Canada
• Manufacturing
• 100 - 200 Employee

• Digital Marketing Manager

  • Apr 2022 - Sep 2023

  Vancouver, British Columbia, Canada Designed and built digital marketing systems from the ground up, worked closely with sales, trade and creative teams to promote our collection of 10+ brands to both retailers and consumers across Canada. Highlights: - Designing and building B2B and B2C email strategy from zero with a current average open rate of 55% - Auditing and SEO for all brand websites bringing the -ness brand website up to the #1 search result on Google Canada for the keyword "ness" - Securing earned… Show more Designed and built digital marketing systems from the ground up, worked closely with sales, trade and creative teams to promote our collection of 10+ brands to both retailers and consumers across Canada. Highlights: - Designing and building B2B and B2C email strategy from zero with a current average open rate of 55% - Auditing and SEO for all brand websites bringing the -ness brand website up to the #1 search result on Google Canada for the keyword "ness" - Securing earned press for new product releases - Negotiating a $60k discount on consumer sentiment and media listening software - Designing and optimizing a paid advertising strategy achieving a record setting $12+ ROI for every dollar spent Show less



Teifi

• United Kingdom

• Marketing Director

  • Jan 2020 - May 2022

  Vancouver, British Columbia, Canada Shopify Partner digital agency specializing in web development, ecommerce, systems and inventory design and digital marketing for small-medium sized businesses around the world including Blueprint Events, Smash + Tess, Four Winds Brewing and more.



Myodetox

• Canada
• Health, Wellness & Fitness
• 100 - 200 Employee

• Copywriter

  • Nov 2020 - Oct 2021

  Vancouver, British Columbia, Canada



Native Shoes

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Copywriter

  • Jan 2019 - Jul 2019

  Vancouver, Canada Area



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Social Media Manager

  • Apr 2017 - Mar 2019

  Global Social Media Manager for Red Bull Music 3Style global DJ competition http://instagram.com/redbull3style http://facebook.com/redbull3style



Beatroute Media

• Section Editor

  • Jun 2016 - Sep 2017

  Vancouver, Canada Area BPM Editor (Hip Hop and Electronic Music) http://beatroute.ca/category/new-music/bc-electronics-dept/



Take Five Trading Inc

• Marketing Coordinator

  • Jan 2013 - Jun 2015

  Vancouver, Canada Area + Developing and executing campaigns to build the digital and physical presence for Take Five Trading as a company and our brands in the Canadian market + Producing and coordinating events and projects for our brands from start to finish + Creating systems and processes within the Marketing department + Creating budgets planning out the years Marketing expenditures HIGHLIGHTS - Producing the HUF Canada Fall 2013 lookbook and remotely coordinating the HUF Stoops Euro Tour 2013… Show more + Developing and executing campaigns to build the digital and physical presence for Take Five Trading as a company and our brands in the Canadian market + Producing and coordinating events and projects for our brands from start to finish + Creating systems and processes within the Marketing department + Creating budgets planning out the years Marketing expenditures HIGHLIGHTS - Producing the HUF Canada Fall 2013 lookbook and remotely coordinating the HUF Stoops Euro Tour 2013 stop in Montreal. Show less



Fortune Sound Club

• Musicians
• 1 - 100 Employee

• Social Media Coordinator

  • Dec 2010 - Aug 2014

  Vancouver, Canada Area + Manage the @fortunesound and @gmanandrizk Twitter and Facebook accounts + Live Tweet shows and events + Build online community + Direct online customer service + Manage social media based online contesting HIGHLIGHT - Developing the Fortune Sound Club Facebook Fanpage with over 15,000 organic likes.

• Social Media and PR Manager

  • Nov 2012 - Mar 2013

  Mainland - http://mainlandnyc.com + Produced a cohesive format and publishing schedule for the band's social media presence + Developed a detailed style sheet for the band's social media voice + Developed and executed a press release strategy for the band's songs and videos + Secured over 15 influential online music blog press hits + Created tear sheets for all press secured during length of contract HIGHLIGHT - Secured exclusive music video premiere, interview and… Show more Mainland - http://mainlandnyc.com + Produced a cohesive format and publishing schedule for the band's social media presence + Developed a detailed style sheet for the band's social media voice + Developed and executed a press release strategy for the band's songs and videos + Secured over 15 influential online music blog press hits + Created tear sheets for all press secured during length of contract HIGHLIGHT - Secured exclusive music video premiere, interview and portrait for the band on Interview Magazine Online: http://bit.ly/XCIUYr Show less

• Marketing Assistant

  • Nov 2011 - Dec 2012

  Vancouver, Canada Area + Manage the brands social media presence across all networks + Primary Marketing point of contact for all international distributors + Monitor and create monthly analytical reports for the brand's digital presence + Create content for the blog + Design and execute the brand's monthly email newsletter using MailChimp HIGHLIGHT - Creating the Artist Feature series on the Native Shoes blog where I interviewed artists such as Santigold, Spank Rock, Telephoned, Cosmo Baker… Show more + Manage the brands social media presence across all networks + Primary Marketing point of contact for all international distributors + Monitor and create monthly analytical reports for the brand's digital presence + Create content for the blog + Design and execute the brand's monthly email newsletter using MailChimp HIGHLIGHT - Creating the Artist Feature series on the Native Shoes blog where I interviewed artists such as Santigold, Spank Rock, Telephoned, Cosmo Baker, Dillon Francis, Flosstradamus, Amtrak and more. Show less



Hootsuite

• Canada
• Software Development
• 700 & Above Employee

• Marketing Intern

  • Jan 2011 - May 2011

  Vancouver, Canada Area + Created marketing media kits + Recorded press mentions + Prepared text layouts for marketing PDFs + Drafted blog posts + Created blog post graphic assets HIGHLIGHT - Creating the gameplay screenshots for the Hootsuite "Happy Owls" April Fools 2011 joke