Vanessa (Dos Santos) Daly
Director Commerce Strategy at VMLY&R COMMERCE- Claim this Profile
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Spanish Native or bilingual proficiency
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Italian Professional working proficiency
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English Professional working proficiency
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French Professional working proficiency
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Portuguese Elementary proficiency
Topline Score
Bio
Julienne Lin
Vanessa is one of the most inquisitive strategists I've had the pleasure of working alongside. She is not only brilliant when it comes to cultural strategy and understanding the multicultural market, but her insights and anthropology background have informed much of the general market direction for clients at Integer as well. She is a great team player and overall a pleasure to work with.
Yolanda Contreras Garzón
Vanessa siempre ha destacado como una profesional excepcional, creativa, persistente, orientada al logro de resultados, con gran calidez en su relacionamiento, con facilidad para la planeación y dirección de proyectos, integral como persona y profesional
Julienne Lin
Vanessa is one of the most inquisitive strategists I've had the pleasure of working alongside. She is not only brilliant when it comes to cultural strategy and understanding the multicultural market, but her insights and anthropology background have informed much of the general market direction for clients at Integer as well. She is a great team player and overall a pleasure to work with.
Yolanda Contreras Garzón
Vanessa siempre ha destacado como una profesional excepcional, creativa, persistente, orientada al logro de resultados, con gran calidez en su relacionamiento, con facilidad para la planeación y dirección de proyectos, integral como persona y profesional
Julienne Lin
Vanessa is one of the most inquisitive strategists I've had the pleasure of working alongside. She is not only brilliant when it comes to cultural strategy and understanding the multicultural market, but her insights and anthropology background have informed much of the general market direction for clients at Integer as well. She is a great team player and overall a pleasure to work with.
Yolanda Contreras Garzón
Vanessa siempre ha destacado como una profesional excepcional, creativa, persistente, orientada al logro de resultados, con gran calidez en su relacionamiento, con facilidad para la planeación y dirección de proyectos, integral como persona y profesional
Julienne Lin
Vanessa is one of the most inquisitive strategists I've had the pleasure of working alongside. She is not only brilliant when it comes to cultural strategy and understanding the multicultural market, but her insights and anthropology background have informed much of the general market direction for clients at Integer as well. She is a great team player and overall a pleasure to work with.
Yolanda Contreras Garzón
Vanessa siempre ha destacado como una profesional excepcional, creativa, persistente, orientada al logro de resultados, con gran calidez en su relacionamiento, con facilidad para la planeación y dirección de proyectos, integral como persona y profesional
Credentials
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TOEFL-B2
ETSJul, 2017- Nov, 2024 -
CERTIFICAZIONE-LINGUA ITALIANA B2
ISTITUTO ITALIANO DI CULTURA-BOGOTAMay, 2012- Nov, 2024
Experience
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VMLY&R COMMERCE
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United States
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Advertising Services
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700 & Above Employee
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Director Commerce Strategy
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Apr 2022 - Present
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The 30 Minute - University of Planning
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Germany
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Advertising Services
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1 - 100 Employee
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Mentor- Experience Strategy & DEI-
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Dec 2020 - Present
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TMA (The Marketing Arm)
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United States
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Advertising Services
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300 - 400 Employee
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Strategy Director
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Apr 2021 - Apr 2022
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The Integer Group
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United States
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Advertising Services
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400 - 500 Employee
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Associate Director, Experience Strategy
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Feb 2021 - Apr 2021
Developed integrated and retail marketing campaigns across multiple clients and projectsCategories: TELCO, On-the-go Coffee, CPG (Snacks), for both General and the Hispanic Markets.
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Cultural Strategist
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Mar 2019 - Feb 2021
• Developed Retail Marketing and communication strategies that create meaningful connections between our clients and their different target segments, in particular, Hispanic, Multicultural Millennials, and Gen Z. • Interpreted data and identify cultural trends, turning them into actionable insights.• Partnered with the Creative Team to develop “great work that works” - inspiring, authentic, culturally relevant, and highly effective-.• Support our clients in the assessment and definition of their marketing strategies and business objectives. • Co-created and became one of the leaders of the first DE&I Committee of the company in December 2019.• Thought Leader in topics around Diversity, Equity and Inclusion. Show less
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Brand Strategic Planner
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Dec 2015 - Jun 2017
Management of the Planning department in Medellin. Communication strategy development for recognized brands on B2C and B2B sectors like TigoUne (Millicom), Blancox, Refisal, Colcafé, Sello Rojo, Comfama. Support Creative team to produce insightful big ideas and ad campaigns. Management of the Planning department in Medellin. Communication strategy development for recognized brands on B2C and B2B sectors like TigoUne (Millicom), Blancox, Refisal, Colcafé, Sello Rojo, Comfama. Support Creative team to produce insightful big ideas and ad campaigns.
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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Planner
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Jul 2014 - Jul 2015
Strategic Planner
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Planning Intern
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Jan 2014 - Jul 2014
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Education
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2012 - 2014
Alma Mater Studiorum – Università di Bologna
Master Psychology, Service and Organizational Psychology -
2010 - 2014
Universidad del Rosario
Psychology, Industrial and Organizational Psychology -
2006 - 2007
Collège saint louis Belgium
International Exchange Program, Exchange Student Programme
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