Experience

MyPUREskin®

• Switzerland
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Senior Brand Manager

  • Apr 2021 - Present



Teoxane Laboratories

• Switzerland
• Medical Equipment Manufacturing
• 200 - 300 Employee

• Marketing Manager Cosmeceuticals

  • Sep 2019 - Apr 2021



Hairstetics

• Medical Device
• 1 - 100 Employee

• Brand Manager

  • Mar 2016 - Sep 2019

  This company produce and sell hair implantation medical devices to treat female alopecia. On joining the business as a start-up, I was assigned responsibility for Marketing, as the first member of its team. I concentrated on leading market research to enable generation of an aligned brand strategy and identity and subsequently integrated and managed operational plan. Other areas of responsibility include: - Logo and packaging creation - High-end positioning - B2B & B2C brand strategy development - Global Go-to-Market strategies - Offline/online brand initiatives - Develop sales pitches and product presentations - Create and deliver education programs to targeted countries - Establish KOLs and relationships with local partners



Merz Aesthetics

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Brand Manager & Training Manager EMEA

  • Apr 2014 - Feb 2016

  This business specialises in aesthetics medicine (facial injectable products & capital equipment). Merz Pharmaceuticals acquired Anteis SA in 2013. I initially joined Anteis in an Assistant role and progressed to management level in less than 9 years. My responsibilities included:- Strengthened the position of the aesthetic portfolio as ‘premium’ brands - Drove revenue and market share increases across Europe, CIS countries and South Africa- Integrated 3 new brands, post-acquisition - Delivered Sales Force training and product training sessions - Managed product launches in approximately 30 countries - Developed meaningful marketing plans - Leveraged brand loyalty through the deployment of Physician Education Programs - Determined and monitored marketing budget



Anteis

• Switzerland
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Global Product Manager - Aesthetics Divison

  • Apr 2011 - Mar 2014

  In this role, I managed and developed the premium filler range and lifecycle, launching 5 new products. - Accelerated brand and product awareness, increasing sales by 20% over 3-years - Created strategic marketing plans - Liaised with 80 exclusive distributors over c.100 countries - Implemented operational B2B marketing initiatives- Created and delivered product training sessions to partners and Physicians - Led competitor analysis and monitored market research - Prepared and managed a marketing budget of >1MCHF

• Marketing Coordinator - Aesthetics Division

  • Oct 2007 - Mar 2011

  As Marketing Coordinator, I managed the entry-level filler range, ‘Jolidermis’, implementing and monitoring marketing activities for the global product portfolio (8 products + 1 injection device). - Coordinated the development of 2 new ‘Jolidermis’ products- Launched the new ‘Jolidermis’ communication campaign- Organised 3 to 4 worldwide or international congresses each year and other key events - Assisted the Marketing Manager

• Marketing Assistant - Aesthetics Division

  • Oct 2005 - Sep 2007

  Mission:Assist the Marketing Manager and strengthen Anteis brand and product awarness (Esthélis, Mesolis and Fortélis).Main responsabilities:• Define and organize key strategic congresses, distributors’ meetings• Participate in the development of the marketing materials; coordinate translations and printing• Conduct Post-Market surveys• Assist the Marketing Manager• Stock management of the marketing materials• Monitor the marketing budget

• Sales Administration / Marketing Assistant - Aesthetics Division

  • Jan 2005 - Sep 2005

  Mission:First employee hired in January 2005 to participate in the development of the distributors' network, ensure a high level of service to our customers and develop "Anteis" brand and "Esthélis" product awarenessMain responsabilities:• Participate in the development of the distributors’ network• Manage customers’ orders, shipments follow-up• Control and update forecasts• Sales administration management • Participate in the development of the marketing materials; coordinate translations and printing• Select and organize key strategic worldwide and international congresses



Mavic, Amer Sports group

• Commercial Assistant

  • Sep 2003 - Sep 2004



Salomon

• France
• Sporting Goods
• 700 & Above Employee

• Administrative Assistant

  • Sep 2002 - Sep 2003

• Human Resources Assistant

  • Oct 2000 - Sep 2001