Marketing Manager

• Sep 2021 - Present

- I lead the marketing teams of Singapore & Thailand, planning all integrated marketing & sales strategiesand communications, working alongside the Founder and General Managers of the studios- Work on elevating the brand as Southeast Asia's leading boutique fitness studios through studioactivations and community engagement; seeing a constant growth and uptake of the servicesAbsolute provides.- Identify gaps within the business and industry, proposing initiatives to quickly leverage on opportunities to improve sales and brand standing. Show less

Spin Instructor

• Nov 2019 - Present

Freelance Writer

• Jan 2011 - Present

Clients -------- Kydra • Wrote for their blog COMO Hotels and Resorts • Produced F&B eDMs Banyan Tree Hotels & Resorts • Worked on International Women's Day 2020 Campaign • Covered 5 senior executives' stories; championing stereotypes PropertyLimBrothers • Produced attractive copies for properties on sale • Worked on social media captions • Reviewed videos (+ subtitles) • Website consultation Uptas Learning Hub (Present) • Marketing Strategy Consultation (incl. website, marketing funnels, advertisements) • Also managed copywriting Others • I also offer writing services for descriptions/captions for small businesses Show less

Founder

• Jul 2020 - May 2021

Strategic Marketing Lead

• Aug 2019 - Nov 2020

Branding • Manage all branding work; revamped whole company's look & feel. Revamp initiatives included new Welcome Packs, Course Workbooks, website, social media materials • Company's sole Editor for all customer-facing materials (i.e. eDMs, social media, official statements, Course Materials) Advertising • Manage ad copies and visuals • conceptualise new ad directions Public Relations • Work with PR agency to strengthen company's standing Branding • Manage all branding work; revamped whole company's look & feel. Revamp initiatives included new Welcome Packs, Course Workbooks, website, social media materials • Company's sole Editor for all customer-facing materials (i.e. eDMs, social media, official statements, Course Materials) Advertising • Manage ad copies and visuals • conceptualise new ad directions Public Relations • Work with PR agency to strengthen company's standing

Brand Lead, Integrated Marketing

• Sep 2018 - Jul 2019

Banyan Tree Brand Lead for Integrated Marketing & Group Social Media, working closely with Marcoms AVP• Ownership of Brand & Content Strategy support across all channels + Brand.com; including but not limited to ideation, copywriting, imagery, project management• Annual Communications Plan, including review & update• Set success measure metrics – close monitoring of results & optimisation of all channelsPublic Relations• Handle media monitoring & social listening• Track & prepare media reports • PR Agency management• Vet & disseminate press releases• Support in regional media liaison• Facilitate press trips• Canvass for relevant awards & manage central awards databaseSocial Media• Manage social media publishing & listeningtools; planning training for best practices (i.e. content, advertising, increasing followers and reach)• Develop social media strategy; content ideation & production• Manage brand social media accounts (i.e. Facebook, Twitter, Instagram, etc)• Execute all social media activities & Community Management • Measure & report social media activities/campaigns for optimisation E-mail Marketing• Develop effective content (copywriting, layout design) to drive traffic and conversions• Conduct post-campaign + periodic reporting & analysis Advertising• Work with agency on digital advertising plans to drive conversion (i.e. digital banners)• Analyse & report trends• Launch optimised online adverts through Google Adwords, Facebook etc. • Produce print ads to be published in suitable magazine titlese-Commerce• Work closely with web team to manage and monitor website performance - to drive web traffic & booking• SEO - engage in content creation with Search Engine Optimization in mind to improve online organic awareness• Work with Data Analyst to measure performance of digital marketing efforts Show less

Branding Executive

• Feb 2017 - Sep 2018

Worked directly with Marcoms Director and AVPBranding• Managed over 40 hotels’ communication materials – vetting, editing and approving • Upheld brand standards for language and art direction• Developed new and improved brand standards for hotels• Facilitated all new hotel Marketing Executives, Managers, Directors’ orientationCopywriting• Production of internal newsletter - thrice weekly• Managed copy for factsheets, brochures, tourshells, website, etc• Editor of bi-annual hotel’s magazine. Managed the full production: ideation, copywriting, editing, managing copywriters, Chinese translation, art directionVisuals• Facilitated hotels’ photoshoot process• Vetted and approved images; ensuring brand standards• Personally photographed and edited images • Produced flyers and tourshells with Adobe In-Design and Photoshop• Reviewed photographers and videographers Show less

Teacher

• May 2013 - Feb 2017

• Taught Language & Literacy (English), Numeracy, Discovery of the World (Science and the likes of it) and Art. • Managed parent-teacher relationships and communication. • In-charge of classroom design and layout, designing the boards and content for the children to benefit from. • Special projects: Hosted/emceed at a Graduation Ceremony in 2015, presenting to a large crowd of parents and Ministers of Singapore. • Taught Language & Literacy (English), Numeracy, Discovery of the World (Science and the likes of it) and Art. • Managed parent-teacher relationships and communication. • In-charge of classroom design and layout, designing the boards and content for the children to benefit from. • Special projects: Hosted/emceed at a Graduation Ceremony in 2015, presenting to a large crowd of parents and Ministers of Singapore.

Asst. Event Coordinator

• Mar 2013 - Apr 2013

Worked directly with Events Managers and Director Event Management • Worked directly with clients to ensure we meet all requests accordingly and within the budget given – from production of stages, event space/layout, door gifts, etc • Facilitated actual day event to ensure smooth progress People Management • Hired and managed talents, event crew and casual promoters • Managed clients directly and ensured client satisfaction/expectations met on the event’s execution and outcome Show less

Digital Marketing Intern

• Sep 2012 - Feb 2013

Social Media • Developed social media content strategy and production; including but not limited to photography, video production and copywriting • Managed all social media accounts and execution • Tracked performance and optimised results for future content to improve brand awareness and brand strength • Studied social media trends and proposed ideas to stay up-to-date; proposed and created Resorts World Sentosa’s Instagram account (back in 2012) • In charge of audience engagement and community management Copywriting • Brainstormed on what consumer’s want to know – thinking one step ahead and hypothesised • Produced articles both consumer-facing, and for employees – RWS Blog and RWS monthly internal magazine (with thousands in a readership) • Hands-on with photography and writing Public Relations • Identified key media/influencers (digital) • Facilitated press/influencer trips • Hosted and managed media/influencers/celebrities – i.e. during theatre production launches, red carpet events, theme park new releases, celebrity visits Show less