Experience

New Zealand Wine

• Food and Beverage Services
• 1 - 100 Employee

• Asia Events Manager

  • Jan 2020 - Present



New Zealand Trade and Enterprise

• New Zealand
• International Trade and Development
• 700 & Above Employee

• Events Manager

  • Jul 2018 - Dec 2019

  • Promote New Zealand food and beverage companies (primarily wine) in mainland China by educating trade, media and consumers through various projects;• Develop social media and communications planning strategy and support the maintenance and improvement of social media platforms;• Work on NZ wine e-Commerce platforms by building traffic and increasing sales, and online digital marketing;• Coordinate media/KOL/buyers' trip to NZ with onshore team;• Work with external partners on wine education programmes;• Liaise with BDMs, Customers, Customer Managers, New Zealand Winegrowers, and key stakeholders and encourage collaboration across groups;• Proactively engage trade and media and develop key connections, introductions, and provide market intelligence across the NZTE team to help New Zealand companies export to China market Show less

• Project Coordinator

  • Jul 2014 - Jun 2018



New Zealand Wine

• Food and Beverage Services
• 1 - 100 Employee

• Acting Market Manager - China

  • May 2019 - Oct 2019

  During the secondment period, my role is to deliver all China-related projects for New Zealand Winegrowers, and to develop and support the growth of the New Zealand Wine brands in China. During the secondment period, my role is to deliver all China-related projects for New Zealand Winegrowers, and to develop and support the growth of the New Zealand Wine brands in China.



Indigo (PR) Ltd

• United Kingdom
• Public Relations and Communications Services

• PR Account Manager

  • Jan 2014 - Jun 2014

  Marketing, events, social media Marketing, events, social media



Food & Wine

• United States
• Media Production
• 1 - 100 Employee

• Editor

  • Jun 2012 - Jan 2014

  Interviews; features planning and writing; events organization; social media Interviews; features planning and writing; events organization; social media



@comm

• China
• Advertising Services
• 1 - 100 Employee

• PR Account Executive

  • Jul 2011 - Jun 2012

  Collaborate with account team to develop concepts, strategies and tactics for PR campaigns; Prepare PR proposal and budget for projects; Develop and execute projects in a timely manner; Media content development and media relationship management Collaborate with account team to develop concepts, strategies and tactics for PR campaigns; Prepare PR proposal and budget for projects; Develop and execute projects in a timely manner; Media content development and media relationship management



XInhua News Agency

• Media Production
• 700 & Above Employee

• Reporter

  • May 2010 - Apr 2011

  Cover a range of areas (e.g., news, sports, business, education, healthcare and lifestyle) as a reporter for local dailies in the Netherlands; Provide coverage in English and Chinese for Chinese print, online and TV media Cover a range of areas (e.g., news, sports, business, education, healthcare and lifestyle) as a reporter for local dailies in the Netherlands; Provide coverage in English and Chinese for Chinese print, online and TV media