Market Research Manager (Brand and Commercial)

• Sep 2022 - Present

Market Research and Insight Officer

• Jul 2019 - Sep 2022

Responsible for planning and delivering projects across a variety of research methodologies for the Campus Commercial and Services Group (CCSG). Creating insight that informs the businesses’ decision making, enabling them to improve and develop their understanding of key audiences and the industry in order to achieve future sales and revenue growth:• Liaising with key stakeholders to understand insight priorities, creating an annual insight plan for each business• Working closely with the CCSG businesses to deliver actionable insights and recommendations that support their marketing strategies and key business decisions• Designing and delivering projects across a range of research methodologies to gain a deeper understanding of customers’ needs, expectations and motivations• Producing detailed qualitative and quantitative debriefs and providing insights and delivering recommendations to the businesses• Enabling the businesses to create a better customer experience by identifying the right product and service offering for their target audience• Identifying business opportunities by tracking competitors and consumer trends, exploring market demand and consumer perceptions towards new product ideas • Delivering customer segmentation projects, enabling the businesses to provide tailored customer experiences to drive sales and customer retention• Monitoring and understanding customer satisfaction to support businesses to enhance the customer experience, drive new sales and ensure customer retention• Line managing a research assistant and coordinating workload Show less

Insight Manager

• Jul 2017 - Jul 2019

As an Insight Manager, I deliver projects across a range of research methodologies in support of client strategies and helping them to grow their respective brands. My role is wide-ranging, enabling me to dedicate focus and maintain comprehensive oversight and responsibility over projects from start to finish, reporting directly to the Managing Director. I engage and work closely with senior stakeholders and consultants to successfully deliver large, complex pieces of work across a range of industries and clients, including: Domino’s, Kenwood, Graham Plumbers Merchant, Agrial, HoMedics, SSAFA and Speedo Examples of responsibilities include:• Creating insight frameworks upon which to scope out projects in detail• Producing detailed qualitative and quantitative debriefs and presenting gained insights to clients – also identifying new opportunities and risks in the marketplace• Writing online survey scripts and discussion guides• Ownership and lead of technical script builds on survey platform Qualtrics• In liaison with the analytics team, undertaking survey data analysis• Moderating focus groups• Conducting in-depth telephone interviews• In-depth desk research – from key trends to best practice• Overseeing a small team and coordinating workload• Managing fieldwork agency partner relationships Show less

Senior Insight Executive

• Jan 2017 - Jun 2017

Insight Executive

• Jul 2016 - Dec 2016

Brand Ignite is an insight and brand strategy agency based in Leicester. My role reports directly in to the Managing Director. I am responsible for a wide range of tasks, but in particular:>> Supporting the insight provision of the agency to clients>> Fieldwork preparation for qualitative projects, working with recruiters, facilities and clients>> Project management covering all aspects of partner liaison, planning, administration and co-ordination>> Qualitative fieldwork observation, preparing themed notes for debrief construction>> Quantitative project management, including sample provision and daily progress updates>> Technical build on survey platforms, including testing and issue resolution>> Reporting of quantitative surveys, including essential analysis, tabling and charting of data>> In depth desk research, sourcing news, awards, papers, key trends and more Show less

Marketing Executive

• Aug 2015 - Jun 2016

>> Planning, developing and implementing marketing activities across online and offline channels>> Conducting market research and analysis (exploring customer opinions, gaps in the market & consumers'​ needs, monitor competitors' activities & pricing through primary and secondary research)>> Setting up new marketing strategies>> Development and implementation of new social media strategy>> Managing customer relationships>> Assisting with campaign building as well as case study and press release production>> Writing new marketing material and website content>> Pursuing online and email marketing campaigns>> Produce and analyse reports on data provided by customers>> Campaign tracking, measurement, evaluation and reporting on all activity>> Monitoring and optimising SEO campaigns>> Responsible for maintaining and updating the companies social media channels>> Generating sales leads>> Working closely with sales and customer service team to ensure customer satisfaction>> Supporting sales team (sales planning, tenders, pricing structures, etc.)>> Quality Management (ISO9001 audits) Show less

Marketing Assistant

• Oct 2014 - Jul 2015

>> Working with the Marketing Manager to build the marketing strategy & deliver against all elements>> Responsible for company's website: Monitoring web dashboard & providing commentary around all stats. Also monitoring website for required updates, amends, mistakes and update once approved>> Producing and updating all marketing collateral (PR, Case Studies, newsletter, blogs, SEO)>> Researching and providing recommendations on exhibitions, reporting on success of exhibitions>> Conducting customer satisfaction survey, gathering and presenting results including analysis against previous versions>> Managing social media accounts (including monthly reports to Board on performance)>> Updating and maintaining the global contact information database Salesforce Show less

Research Assistant

• Aug 2014 - Oct 2014

Assisted Age UK with a research project that established what is important to people in their later life. Utilising SPSS I examined various relationships between variables, also conducting Cross-tabulations, Kruskal-Wallis Tests and Mann-Whitney-U Tests. I attended several meetings where I learned to confidently stand up for my ideas. By analysing and referring to the available data I showed why certain tests were more important than others and which areas would reveal more useful results. Achievements in this role included: • Enhanced data analysis skills and made decisions based on detected results • Generated reports • Worked under own supervision Show less

Tutor: German as a foreign language

• Jun 2012 - Aug 2013

Responsibilities ranging from tutoring people who learned German and providing a quality service to these students to office work and helping organising events Achievements in this role included: • Developed ability to work within a multinational, team-based culture • Expanded problem-solving skills by dealing with students' issues • Demonstrated patience and cultural awareness Responsibilities ranging from tutoring people who learned German and providing a quality service to these students to office work and helping organising events Achievements in this role included: • Developed ability to work within a multinational, team-based culture • Expanded problem-solving skills by dealing with students' issues • Demonstrated patience and cultural awareness

Research Assistant

• Jan 2011 - Aug 2011

Successfully interviewed students on their opinions and attitudes towards their courses and analysed collected data. Achievements in this role included: • Updated databases according to the evaluations' results • Compiled Excel charts and illustrated all results in a replicable manner Successfully interviewed students on their opinions and attitudes towards their courses and analysed collected data. Achievements in this role included: • Updated databases according to the evaluations' results • Compiled Excel charts and illustrated all results in a replicable manner

Bank Trainee Programme

• Sep 2007 - Jul 2009

Worked in various bank departments, advised customers on the bank's products and bank related office work Achievements in this role included: • Established time management skills by working in a bank and at the same time completing vocational training at the Chamber of Industry and Commerce • Developed the skill to work under own supervision as well as in a team • Identified customers' needs and succesfully responded to those needs Worked in various bank departments, advised customers on the bank's products and bank related office work Achievements in this role included: • Established time management skills by working in a bank and at the same time completing vocational training at the Chamber of Industry and Commerce • Developed the skill to work under own supervision as well as in a team • Identified customers' needs and succesfully responded to those needs