Experience

LEAJOY TECHNOLOGY INC

• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Supervisor

  • May 2014 - Mar 2016

  Jakarta,Indonesia Online entertaining group based in SEA. Mainly tasked in the marketing event management of the online video hosting platform. Responsible for the user activity, user loyalty and user viscosity. ● Prepared the status report and presentations for the development of the platform; ● Designed monthly, seasonally and annual marketing plans; ● Planned and executed marketing events and campaigns; ● Wrote banners, newsletters and advertisements, and worked with designers to… Show more Online entertaining group based in SEA. Mainly tasked in the marketing event management of the online video hosting platform. Responsible for the user activity, user loyalty and user viscosity. ● Prepared the status report and presentations for the development of the platform; ● Designed monthly, seasonally and annual marketing plans; ● Planned and executed marketing events and campaigns; ● Wrote banners, newsletters and advertisements, and worked with designers to design; ● Monitored and supervised roll-out of campaigns and evaluated the success level; ● Planned and launched mail campaigns to keep the user viscous and loyalties; ● Created events that increased 200% of the weekly income; ● Created VIP system that increased 30% of the platform ARPU. Show less



Dotwell Advertisement

• Strategic Copywriter

  • Nov 2010 - Mar 2014

  Guangdong, Shenzhen Served Tencent and Baidu (two of the top three internet organizations in China) with advertisement strategy and creative ideas. ● Developed advertising strategies for clients, and provided presentations to advise marketing campaigns; ● Developed creative advertisement ideas with art director; ● Handled the tasks of doing creative, clear, persuasive and original copywriting; ● Advised campaign websites and its functionality; ● Coordinated with… Show more Served Tencent and Baidu (two of the top three internet organizations in China) with advertisement strategy and creative ideas. ● Developed advertising strategies for clients, and provided presentations to advise marketing campaigns; ● Developed creative advertisement ideas with art director; ● Handled the tasks of doing creative, clear, persuasive and original copywriting; ● Advised campaign websites and its functionality; ● Coordinated with typographers, video-ad directors, designers and photographers; ● Provided necessary supervision to the assistant copywriters; ● Highest video-ad click reached 1 million, highest Weibo (Chinese twitter) forward and read reached 30 million. Show less