Vanessa Rodriguez
Senior Vice President-Marketing, PR & Community Relations at MURAL Real Estate Partners- Claim this Profile
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Bio
Karen Murray-Alspach
Vanessa had a total grasp on all the fine details that made up marketing a 42-acre development. Her organizational skills, coupled with her eye for interior design, made working with her a complete joy. And Vanessa's talent in working with people to ideate game plans through to completing each task will be a great addition to any marketing team.
Kirsten Kulis
As a lead within a small-but-mighty internal marketing team at Forest City Washington, Vanessa Lopez-Isa doesn't just -get- the big picture, she manages the gritty details to -create- the big picture. Whether she's editing glossy retail brochures for ICSC, staging luxury residential models, managing high-style commercial-broker marketing events, or coordinating press events, Ms. Lopez-Isa is a professional team player who makes sure the job is done right. Ms. Lopez-Isa is dynamic, creative, and fast on her feet, but also highly organized, good with deadlines, and trustworthy.
Karen Murray-Alspach
Vanessa had a total grasp on all the fine details that made up marketing a 42-acre development. Her organizational skills, coupled with her eye for interior design, made working with her a complete joy. And Vanessa's talent in working with people to ideate game plans through to completing each task will be a great addition to any marketing team.
Kirsten Kulis
As a lead within a small-but-mighty internal marketing team at Forest City Washington, Vanessa Lopez-Isa doesn't just -get- the big picture, she manages the gritty details to -create- the big picture. Whether she's editing glossy retail brochures for ICSC, staging luxury residential models, managing high-style commercial-broker marketing events, or coordinating press events, Ms. Lopez-Isa is a professional team player who makes sure the job is done right. Ms. Lopez-Isa is dynamic, creative, and fast on her feet, but also highly organized, good with deadlines, and trustworthy.
Karen Murray-Alspach
Vanessa had a total grasp on all the fine details that made up marketing a 42-acre development. Her organizational skills, coupled with her eye for interior design, made working with her a complete joy. And Vanessa's talent in working with people to ideate game plans through to completing each task will be a great addition to any marketing team.
Kirsten Kulis
As a lead within a small-but-mighty internal marketing team at Forest City Washington, Vanessa Lopez-Isa doesn't just -get- the big picture, she manages the gritty details to -create- the big picture. Whether she's editing glossy retail brochures for ICSC, staging luxury residential models, managing high-style commercial-broker marketing events, or coordinating press events, Ms. Lopez-Isa is a professional team player who makes sure the job is done right. Ms. Lopez-Isa is dynamic, creative, and fast on her feet, but also highly organized, good with deadlines, and trustworthy.
Karen Murray-Alspach
Vanessa had a total grasp on all the fine details that made up marketing a 42-acre development. Her organizational skills, coupled with her eye for interior design, made working with her a complete joy. And Vanessa's talent in working with people to ideate game plans through to completing each task will be a great addition to any marketing team.
Kirsten Kulis
As a lead within a small-but-mighty internal marketing team at Forest City Washington, Vanessa Lopez-Isa doesn't just -get- the big picture, she manages the gritty details to -create- the big picture. Whether she's editing glossy retail brochures for ICSC, staging luxury residential models, managing high-style commercial-broker marketing events, or coordinating press events, Ms. Lopez-Isa is a professional team player who makes sure the job is done right. Ms. Lopez-Isa is dynamic, creative, and fast on her feet, but also highly organized, good with deadlines, and trustworthy.
Experience
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MURAL Real Estate Partners
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United States
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Real Estate
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1 - 100 Employee
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Senior Vice President-Marketing, PR & Community Relations
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May 2022 - Present
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Director of Marketing
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Oct 2015 - Present
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Vice President Marketing
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2015 - May 2022
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Federal Realty Investment Trust
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United States
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Leasing Non-residential Real Estate
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200 - 300 Employee
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Senior Marketing Manager
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Jul 2009 - Oct 2015
Develop and implement strategic marketing initiatives for operating mixed-use properties in the Mid-Atlantic region and the Northeast. Manage ongoing marketing programs and promotions to increase sales, traffic and elevate brand awareness to properties. Develop and implement brands for new mixed-use development projects. Develop and implement strategic marketing initiatives for operating mixed-use properties in the Mid-Atlantic region and the Northeast. Manage ongoing marketing programs and promotions to increase sales, traffic and elevate brand awareness to properties. Develop and implement brands for new mixed-use development projects.
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Marketing Manager
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Nov 2004 - Nov 2008
Managed concurrent marketing initiatives involving brand development, advertising, PR and media relations for several major, mixed-use real estate development projects in the Mid-Atlantic region including: The Yards, the $1.7 Billion redevelopment of former Navy Yard land into a 5.5 million SF residential, office and retail project on the riverfront; Konterra, a 488-acre, master-planned mixed-use community in northern Prince George’s County, MD; and Waterfront Station, a 13.5-acre mixed-use, transit-oriented project in Southwest, DC. Created promotional strategies and marketing budgets. Crafted guidelines to adhere to vertical marketing initiatives and assure brand integrity. Market research and implementation of strategic annual advertising plans. Show less
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Housing Trust Group
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United States
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Real Estate
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1 - 100 Employee
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Marketing Manager
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2002 - 2004
Managed marketing efforts for 13 residential properties in the Southeast region. Researched target market to gain awareness of residential projects. Developed and implemented annual advertising strategic plans to effectively reach and gain residential clients for properties. Created promotional strategies and managed marketing budgets. Provided event logistics. Wrote and created all event marketing materials. Managed marketing efforts for 13 residential properties in the Southeast region. Researched target market to gain awareness of residential projects. Developed and implemented annual advertising strategic plans to effectively reach and gain residential clients for properties. Created promotional strategies and managed marketing budgets. Provided event logistics. Wrote and created all event marketing materials.
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Education
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University of Miami
BS, Communications and International Studies
Community
