Experience

Pearl Certification

• United States
• Consumer Services
• 1 - 100 Employee

• Communications Director, Public Private Partnerships

  • Sep 2023 - Present



Raised Eden Records

• Co-Founder

  • Feb 2023 - Present

  Indie record label in Orlando, FL Head of artist PR/Comms and artist branding Indie record label in Orlando, FL Head of artist PR/Comms and artist branding



Paragon One

• United States
• E-Learning Providers
• 100 - 200 Employee

• Communications and Product Marketing Manager

  • Oct 2022 - Sep 2023

  Lead editorial strategist for The Impact Report, Paragon One's enterprise media report on AI, social impact, DEI, and CSR, created and designed for our Fortune 1000 audience as the go-to space for social impact education and leadership Generator of press campaign leading to $1.1m in opportunity Driving BD prospecting through LinkedIn InMail to generate thought-leadership and initial sales discussions with a 55% conversion rate for B2B SaaS Sales Collaborates with Fortune 1000 industry leaders on developing effective thought leadership-focused content to further awareness and insights on social impact, DEI, and CSR and education of the broader corporate sector Curates and crafts thought-industry pieces designed for the Fortune 1000 social impact, DEI, and CSR professional audience Engages in business development prospecting for Fortune 1000 account list to create targeted campaigns and reach-out efforts Manages editorial team and guides the story and copy curation process for the editorial and publication direction Facilitates GTM strategy for Fortune 1000-facing enterprise product Leads newsletter marketing and BD sales collateral material creation Show less



Vanessa Poulson Multi Passionate Marketing

• Multi Passionate Marketing Consultant

  • Jan 2018 - Sep 2023

  Multi-client roster of B2B, B2C, and NPO organizations with demonstrated business success across all sectors Multi-client roster of B2B, B2C, and NPO organizations with demonstrated business success across all sectors



ScaleWith

• United States
• Software Development
• 1 - 100 Employee

• Marketing Content Manager

  • May 2021 - Oct 2022

  Givewith (is now ScaleWith) is a SaaS company that helps our Fortune 50 customers grow by making it easy to embed Social Impact into commerce As Givewith's Marketing Content Manager: Creates and improves content for customer-facing engagements, product descriptions, social media, the company website, blogs & articles for public and private sector clients Develops inspirational and engaging content, while aligning to the Givewith story Conducts in-depth research on industry-related topics in order to develop original content for Givewith Designs and facilitates sales collateral creation and branding for sales team Show less



BeFunky Inc.

• United States
• Software Development
• 1 - 100 Employee

• Content Manager

  • Jun 2020 - Feb 2021

  Creator of digital content for the BeFunky photo-editing app and web application, which hosts 40 million users Manager of multi-person writer and designer teams to create digital content Designer of launch materials related to in-app releases for new features and additions Director of influencer relationships for creative content creation and strategy Managing and curating social media posts for Facebook, Twitter, Instagram, Pinterest, and other platforms Writing, editing and managing creative content for the BeFunky Blog Designing promotional graphics for social media Show less



Here Molly Girl

• United States
• Advertising Services
• 1 - 100 Employee

• Lead Social Media Manager

  • Oct 2019 - Jun 2020

  Lead director and content developer for eighteen different client’s social media marketing, structure strategy, and profiles. Develops social media strategy and planning to increase engagement and brand recognition. Oversees fourteen distinct profiles community management. Creative director of photoshoots and curated content creation to create cohesive brand stories. Director of influencer marketing strategy and coordinator of influencer management. Lead director and content developer for eighteen different client’s social media marketing, structure strategy, and profiles. Develops social media strategy and planning to increase engagement and brand recognition. Oversees fourteen distinct profiles community management. Creative director of photoshoots and curated content creation to create cohesive brand stories. Director of influencer marketing strategy and coordinator of influencer management.



MarketSmiths Content Strategists

• United States
• Writing and Editing
• 1 - 100 Employee

• Creative Copywriter

  • Apr 2019 - Oct 2019

  Served as a support and lead writer of a variety of written content for a variety of industries and posts for the MarketSmiths blog Works in project management for different clients to promote organization and project flow structure. Assists in the curation of research for lead writers and content strategists Sits in on strategy sessions with clients Served as a support and lead writer of a variety of written content for a variety of industries and posts for the MarketSmiths blog Works in project management for different clients to promote organization and project flow structure. Assists in the curation of research for lead writers and content strategists Sits in on strategy sessions with clients



Orange Plane Creative

• United States
• Advertising Services

• Content Manager

  • Jan 2019 - Apr 2019

  Lead developer of social media and editorial copywriting content for a variety of clients through Orange Plane Creative marketing. Works on outreach to prospective new clients Head copy editor for website and social media content. Photographer for on-location shoots at Foxtail Coffee, Megram Roofing, and Wall Street in Orlando, Florida. Manages copywriting and copy editing audits. Lead developer of social media and editorial copywriting content for a variety of clients through Orange Plane Creative marketing. Works on outreach to prospective new clients Head copy editor for website and social media content. Photographer for on-location shoots at Foxtail Coffee, Megram Roofing, and Wall Street in Orlando, Florida. Manages copywriting and copy editing audits.



Nonahood News

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Lead Writer

  • Jul 2016 - Feb 2019

  Staff Writer for the local Lake Nona publication, Nonahood News. Lake Nona remains one of the fastest growing communities in the United States and acritical part of Central Florida news and innovation. Intensive reporting experience in all areas of news, from breaking news to entertainment, against the backdrop of the bustling and vibrant city of Orlando. The monthly Nonahood Newspaper is received by over 55,000 residents per month, as is the digital edition. Staff Writer for the local Lake Nona publication, Nonahood News. Lake Nona remains one of the fastest growing communities in the United States and acritical part of Central Florida news and innovation. Intensive reporting experience in all areas of news, from breaking news to entertainment, against the backdrop of the bustling and vibrant city of Orlando. The monthly Nonahood Newspaper is received by over 55,000 residents per month, as is the digital edition.



Project HEAL

• United States
• Mental Health Care
• 1 - 100 Employee

• Social Media Manager

  • Apr 2015 - Feb 2019

  Part of the National Social Media Team for the ProjectHeal nonprofit. Dramatically increased social media following, taking the organizations follower count from 4k followers to 25k in just under a year. Managed the Snapchat social media feed to boost user interaction and provide positive and motivational messages to those in recovery Part of the National Social Media Team for the ProjectHeal nonprofit. Dramatically increased social media following, taking the organizations follower count from 4k followers to 25k in just under a year. Managed the Snapchat social media feed to boost user interaction and provide positive and motivational messages to those in recovery