Vanessa Orlarey

Senior Program Manager & Investor Relations at Markets Group
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • English -
  • French -
  • Italian -
  • Spanish -

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Credentials

  • Microsoft Teams Essential Training
    LinkedIn
    Mar, 2021
    - Nov, 2024

Experience

    • United States
    • Financial Services
    • 100 - 200 Employee
    • Senior Program Manager & Investor Relations
      • Sep 2021 - Present

      Markets Group provides peer to peer content and connections for the global allocator community. Founded in 2009 in New York, Markets Group has a twelve-year track record of over 400 virtual events and 500+ in person conferences located across 20 countries. Our Business Segments: Institutional Investors —Pensions, foundations, endowments, insurance, investment consultants Private Wealth —Family offices, private banks, wealth managers Alternative Investments — Hedge funds, credit and liquid alternatives Real Assets — Institutional allocations to real estate Private Markets — from Buyout to venture Show less

    • Spain
    • Financial Services
    • Director
      • Nov 2020 - Sep 2021

      Aldana Capital is an Independent Third Party Marketer focused on Institutional and Professional investors in Spain, Portugal and Italy with presence in other regions of Europe. We have access to Family Offices, Private Banking, Third Party Fund Managers, Wealth Management Boutiques, Fund of funds, Insurance Companies, Pension Funds & Employment Plans, Foundations, Corporates and Consultants. Aldana Capital is an Independent Third Party Marketer focused on Institutional and Professional investors in Spain, Portugal and Italy with presence in other regions of Europe. We have access to Family Offices, Private Banking, Third Party Fund Managers, Wealth Management Boutiques, Fund of funds, Insurance Companies, Pension Funds & Employment Plans, Foundations, Corporates and Consultants.

    • United Kingdom
    • Media Production
    • 300 - 400 Employee
    • Head of Fund Selector Relationships - InvestmentEurope
      • Feb 2019 - Apr 2020

      InvestmentEurope achieved fantastic results in 2019 launching 5 more events, meeting over 260 investors face to face, gathering more than 400 senior financial professionals who attended our events, launching Women in Investments Italy with over 180 participants and building a high profile Advisory Board in Spain. • Managing a team of 5 Fund Selector Relationship Managers, including recruitment, induction, training, career development, KPIs, expenses, monitoring and tracking activities around the fund buyers community • Meeting and understanding Fund Selectors across Europe, establishing ongoing dialogues with investment professionals in charge of third party fund analysis and selection, including institutional investors • Developing and maintaining relationship with distribution contacts, working closely with the Sales Team to agree European-wide multi-platform packages for clients, researching and coming up with new ideas to improve the current offering • Launching and being the spokesperson for Women in Investment Awards in Europe, starting with Italy in 2019, followed by Spain in 2020, developing partnerships with international media as well as financial associations, sourcing the Judging Panel, selling sponsorships and tables for the Awards • Delivering delegate quantity and quality at events, managing a long term relationship with investors and understanding the needs & developments of the industry, working closely with all departments involved in events (Operations & Marketing) • Encouraging the network of fund buyers to contribute to our magazine and website by writing articles, doing video interviews etc. in collaboration with the Editorial Team and identifying key Fund Selectors to be profiled, creating Advisory Boards across the regions • Responsible for the database management (15k contacts between buyside and sell-side in Italy, Iberia, Nordics, France, Benelux, DACH and Israel) Member of the Operational Board of InvestmentEurope brand Show less

    • Head of Fund Selection and Distribution, Southern Europe - InvestmentEurope
      • Jun 2018 - Feb 2019

      I was managing the Fund Selector Relationship Team for Southern Europe for InvestmentEurope brand, focusing on Fund Selector attendance at events & distribution contacts, and developing Women in Investment Awards in Italy. I was member of the Operational Board of Open Door Media, which was bought by Incisive Media, integrating InvestmentEurope brand in their portfolio. - Meeting and understanding Fund Selectors across the regions - Delivering delegate quantity and quality at events - Database management - Managing a team of 2 Fund Selector Relationship Managers covering Italy, Ticino, Iberia, France, Romandy and Benelux - Developing and maintaining relationship with distribution contacts who are interested in our italian and spanish offering - Working closely with the Sales Team to agree European-wide multi-platform packages for clients - Working with the Editorial Team to identify key Fund Selectors to be profiled on InvestmentEurope - Working closely with all departments involved in events (Operations & Marketing) - Researching and coming up with new ideas to improve the current offering Show less

    • United Kingdom
    • Media Production
    • 200 - 300 Employee
    • Head of Sales, Italy
      • Jan 2017 - May 2018

      I was the first Head of Sales based in Milan, in charge of the Italian market and its sales revenue across the different product lines: Events, Digital, Print and Research, representing over £1.5M in 2017. • Sold sponsorship for events in Italy, Advertising & Content space in the paper & online publications to investment houses and specialist financial media & marketing agencies and sending leads to colleagues in London coordinating implementation of specific Research projects• Managed independently the relationships with customers, contacting personally existing and new clients through email correspondences, phone calls, meetings at their offices and organizing Marketing Lunches, Country Head / Head of Sales lunches, Content breakfast, Sales blitz• Represented Citywire during internal events (Italy and main pan-European conferences) and local third party events (tradeshow such as Salone, Consulentia, EFPA Meeting, but also local networking events with educational financial partner like CFA and with associations on Diversity topic) to consolidate relationships with existing customers and to establish rapport with new clients• Analyzed weekly sales performance providing forecasting, monitoring the competitor benchmark, leveraging business intelligence and reported directly to the global commercial and Head of Sales and the Deputy Head of Sales • Managed 1 sales executive, including recruitment, induction, training, career development, monitoring and tracking sales performance• Represented Italian business during my monthly trip to London attending meetings, providing updates and insights on the market and supporting the overall strategy, liaising with other teams in the company (events, editorial, audience development, data research…) Show less

    • International Events Sales Manager
      • Jan 2016 - Jan 2017

      I begun in November 2014 as International Events Sales Executive and was promoted to Manager in January 2016, when I became responsible for Italian Events, in addition to the focus on the main European markets. I was Awarded “Citywire - Best Seller of the Year” in 2016 overachieving events team target (revenue generated over £950k in 2016).• Developed and grew sponsorships from Asset Management Companies in the UK and Europe who wished to target investment selection professionals worldwide, with a special focus on Italian Events• Managed and maintained positive relationships with existing clients, third parties and new prospects in Europe, especially in Italy, France, Luxembourg, Belgium, Spain and Switzerland• Attended Citywire events in Europe, main industry trade shows, networking events with clients, and undertook associated administration and follow up, with a special focus on the Italian market• Presented Citywire’s brand and events’ proposition via email, telephone and in face to face meetings to existing clients and new commercial partners• Worked closely with Citywire’s internal events team and audience development team, maintaining a growing working knowledge of industry affairs and clients’ needs Show less

    • International Events Sales Executive
      • Nov 2014 - Jan 2016

      • Developed and grew sponsorships from Asset Management Companies in the UK and Europe who wished to target investment selection professionals worldwide, with a special focus on the main European markets• Managed and maintained positive relationships with existing clients, third parties and new prospects in Europe, especially in Italy, France, Luxembourg, Belgium, Spain and Switzerland• Attended Citywire events in Europe, main industry trade shows, networking events with clients, and undertook associated administration and follow up• Presented Citywire’s brand and events’ proposition via email, telephone and in face to face meetings to existing clients and new commercial partners• Worked closely with Citywire’s internal events team and audience development team, maintaining a growing working knowledge of industry affairs and clients’ needs Show less

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Sales Manager MICE
      • Jan 2014 - Oct 2014

      I drove and developed the Meetings, Incentives, Conferences and Exhibitions (MICE) for InterContinental London Westminster, which has been bought by Hilton and became a Conrad hotel. • Built new and developed existing business focusing on MICE agencies, associations, training companies, charity, pharmaceutical companies, DMC and Schools & Universities in order to maximize revenues by generating new and repeated business for the hotel • Strategically managed and developed targeted Key Accounts for the hotel groups market within the UK, Europe and the US establishing key relationships with corporate clients, agencies and partners to ensure maximum exposure and increasing revenue • Worked collaboratively with Department Heads to ensure quality of guest/group satisfaction, Central Reservation Offices and Global Sales team • Planed weekly activities including sales calls, client entertainment, FAM trips, trade shows, office presentations & site Inspections, promoting brand awareness during internal events and roadshows, external networking events and being part of relevant industry associations and partnerships • Produced monthly sales reports of activities, key opportunities & threats linked to competitor intelligence, planning actions, managing specific assigned projects and implementing initiatives that delivered an increase in MICE revenues Show less

    • United Arab Emirates
    • Hospitality
    • 700 & Above Employee
    • Global Sales Specialist - Groups
      • Apr 2011 - Jan 2014

      I started in January 2009 as Group Sales Coordinator Europe assisting 2 Directors of Global Sales Accounts MICE covering clients based in France, Benelux, Iberia, Italy, Greece and Turkey. I was then promoted to Global Sales Specialist – Groups in April 2011, when I became more proactive in the sales process and assumed an analyst & advisory role for EMEAI offices. • Proactive and reactive Sales for the European MICE market, promoting and increasing brand awareness for more than 100 Hotels & Resorts of the chain for the 3 distinct luxury brands Fairmont, Raffles and Swissotel: - Research, qualify and generate leads from existent clients and prospects to create new business opportunities from MICE clients in a friendly and service oriented manner assuring customer satisfaction and solution development- Follow-up sales leads and negotiate to convert the business from international agencies, associations and corporate customers for the European source market - Build, maintain and develop strong working relationship with clients organizing presentations, sales blitz, client entertainment events, FAM trips, site inspections and represent the chain participating to the main industry tradeshows such as EIBTM and IMEX- Work with the marketing team to promote new hotel openings and push need hotels distributing special offers, newsletters and targeting actions• Analyst and Advisory role for Europe, Russia, Middle East & Africa and India offices: - Produce and consolidate Month end reports on activities and results, plus additional dedicated reports on conversion and statistics on clients’ bookings- Manage selected projects such as Accounts management distribution, Goals, Quick Market intelligence- Training for new team members, Management of 2 assistants, Guidance for 8 sales coordinators Show less

    • Group Sales Coordinator Europe
      • Jan 2009 - Apr 2011

      I was responsible for providing active sales support to the Directors of Global Sales Accounts MICE for the following markets: France, Belgium, Spain, Italy, Greece, Turkey and southern/eastern countries:- Maintain the database up-to-date, research & qualify prospects for MICE - Manage the lead process including client follow-up, negotiation and contracting for small accounts- Organization of sales activities handled by the Sales team (fam trips, events, tradeshows...)- Provide back-up support and coordination for sales calls, sales blitzes, site inspections…- Prepare production, conversion and statistics reports for the Executive Director of Global Sales EMEAINow, FRHI Hotels & Resorts has been bought by Accor, integrating the luxury brands in their portfolio. Show less

    • Customer Care Assistant Leisure
      • Mar 2007 - Jan 2009

      French, English and Italian client support for bookings (modification, cancellation, credit card charge, general questions…) by email, telephone and chat and problem solving with partners related to individual reservations. French, English and Italian client support for bookings (modification, cancellation, credit card charge, general questions…) by email, telephone and chat and problem solving with partners related to individual reservations.

  • GoAdv
    • Rome, Latium, Italy
    • Web Editor
      • Jul 2006 - Jan 2007

      Main activities and responsibilities: Management of the content for the marketing website www.gomeo.fr Main activities and responsibilities: Management of the content for the marketing website www.gomeo.fr

Education

  • Università degli Studi di Roma 'La Sapienza'
    Master of Business Administration (MBA), Management & Marketing of Cultural Events
    2005 - 2006
  • Université de Savoie
    College degree, Tourism Hospitality Transport & Leisure Management
    2002 - 2004
  • Université Stendhal (Grenoble III)
    College degree, Applied Linguistics
    1999 - 2001

Community

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