Vanessa Larsson
Digital Marketing Manager at Brandsdal Group- Claim this Profile
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German Native or bilingual proficiency
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English Full professional proficiency
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Swedish Professional working proficiency
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Norwegisch Elementary proficiency
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Bio
Experience
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Brandsdal Group
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Norway
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Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Apr 2021 - Present
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THE CODE ORANGE GmbH
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Germany
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IT Services and IT Consulting
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SOCIAL MEDIA MARKETING / PR SUPPORT
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May 2019 - Apr 2021
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KOM4TEC GmbH
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Germany
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IT Services and IT Consulting
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1 - 100 Employee
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SOCIAL MEDIA MARKETING / PR SUPPORT
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Sep 2017 - Apr 2021
Overall responsibilities of all marketing- and PR-actions. Development and maintenance of social media channels (Facebook, Instagram, Twitter, LinkedIn, Xing, YouTube) with a standard appearance and regular posts. Planning of campaigns for our own events (NEW WORK DAY) or collaborating events with newsletters, social media campaigns, coverage on the days itself, event landing pages and blog articles. Communication with our customers and social media users. Constant research for new content, therefore close contact to the team, their work and their projects. Promoting our LinkedIn Learning videos with regular posts and paid advertising. Maintenance and redesign of the homepage www.kom4tec.de, particularly the career, team, event and blog-pages. Writing of blog and LinkedIn articles regarding current IT/NEW WORK issues. My role demanding high social competence, ability to take initiatives and communication skills. My main strength in this role is my ability to communicate with the team even if not present in person, my good time management skills and the ability to learn fast in a subject area (IT/Software) I was not familiar with from the beginning. Show less
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BASLER Fashion GmbH
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Germany
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Apparel & Fashion
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1 - 100 Employee
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Junior Manager Marketing/PR
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Aug 2014 - Dec 2015
Creation, administration and control of the marketing- and print media plan. Planning and implementation of cooperations: Creation of a project plan, coordination of the transaction, contract creation, event organization, implementation and planning and controlling PR and social media integration.Supervision of all PR actions with PR agencies (national and US market): Realization of mailings, creation of PR lookbooks: (selection of press parts, coordination of image and text material, printing and shipping) Supporting the press before, during and after fashion fairs (sending invitations, presenting the collection and coordinating the shipping of desired collection parts for editorial integration). Monitoring and evaluation of PR clippings. Control and processing of agency bills. Coordination and organization of VIP-fittings.Management and control of marketing- and PR-budget. Interface between art director, design, product management, head of online communication and creative- and PR agency. Show less
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Marketing Assistant
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Jul 2013 - Jul 2014
Organization and evaluation of retail promotions. Supervision of the BMemberCard (BASLERs customer card). Give away development and order placement for the brands Venice Beach and BASLER Fashion. Writing of advertising texts (cover letters, promotional invitations). Support of Global Blue in the area of media planning.Management and placement of POS material for own-retail and wholesale partners. Management of the marketing budget and general office organization.
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Internship Marketing
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Jan 2013 - Jul 2013
Integration in all facets of marketing tasks and support of all marketing activities.
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Education
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UNIVERSITY OF APPLIED SCIENCES ASCHAFFENBURG, GERMANY
Bachelor of Arts (B.A.), Business Administration -
UNIVERSITY OF SKÖVDE, SWEDEN
Bachelor of Arts (B.A.), International Marketing -
Frankfurt School of Clothing and Fashion Design
Garment Technician, Clothing Technology