Vanessa Ivette Rosado

Vice President of Growth at VentureFuel
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Contact Information
us****@****om
(386) 825-5501
Location
Brooklyn, New York, United States, US
Languages
  • Spanish -
  • French -
Skills

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Kati Karottki

Vanessa is a strong and deeply insightful marketer with a unique blend of brand management, consumer strategy and marketing capabilities expertise. As my client, I appreciated the opportunities she enabled for me as well as the productivity with which we operated while always learning something new given her depth and breadth of knowledge across international markets and brands. To this day, I continue to be inspired by her passion for teaching and mentoring those around her!

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Credentials

  • Advertising on LinkedIn
    LinkedIn
    Dec, 2020
    - Sep, 2024
  • Certified Marketer Level 1 (CM1) Credential
    General Assembly
    Apr, 2020
    - Sep, 2024
  • Accelerating Change Readiness & Agility
    UC Berkeley Haas School of Executive Education
    Jun, 2019
    - Sep, 2024

Experience

  • VentureFuel
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Vice President of Growth
      • Apr 2023 - Present

    • Head of Brand Strategy
      • Feb 2021 - Apr 2023

  • Anheuser-Busch InBev
    • Ukraine
    • Food and Beverage Services
    • 1 - 100 Employee
    • Global Director, Marketing Capabilities
      • Jan 2016 - Sep 2020

      Focused on building Marketing Strategic and Creative Excellence across AB InBev among its marketing teams around the world. Panelist: The Girls' Lounge @ Cannes Lions 2018 - "Authenticity and Passion: Recipe for Success"Keynote speaker: 2017 Argyle Chief Marketing Officer Leadership Forum: "From Hate to Heart - Driving Love For Your Global Business Critical Marketing Processes by Leveraging a Few Simple Brand-Building Basics"Executive Producer & Host: AB InBev weekly Global Marketing Podcast. Developed the AB InBev Global Creative Spectrum - and internal framework for the qualitative evaluation of creative work. Modernized the Marketing Excellence Program, AB InBev's proprietary approach to brand building & execution, across Brand Strategy, Planning and Activation processes and principles, increasing employee perception that the approach contributes to company success from 25% in 2015 to 80% in 2018. Designed global training programs on Connections planning, Media & Brand Building, coaching teams on brand building fundamentals. Executed globally. Participant feedback: +90% for relevance & impact on how they would work day to day. Experience facilitating Marketing workshops in: the U.S., Canada, Mexico, Colombia, Argentina, Brazil, South Africa, UK, Belgium, Germany, Russia, China, South Korea, Dominican Republic, Australia and India, Show less

    • Global Director, Strategy, Connections
      • May 2015 - Dec 2015

    • Global Director of Digital Capabilities
      • Jul 2013 - Apr 2015

      Digital Capabilities, Management and Performance, responsible for the global organizational curriculum and development agenda for digital marketing; the implementation of best practices for the management of digital activations and measurement of digital performance.

  • Diageo
    • United Kingdom
    • Beverage Manufacturing
    • 700 & Above Employee
    • Tequila Don Julio Brand Manager
      • Jul 2011 - Jul 2013

    • Tanqueray Gin Brand Manager
      • Feb 2010 - Jun 2011

    • Tanqueray Gin Associate Brand Manager
      • Apr 2009 - Jan 2010

    • Progressive Adult Beverages Associate Brand Manager
      • Sep 2007 - Mar 2009

  • Columbia University
    • United States
    • Higher Education
    • 700 & Above Employee
    • ASSISTANT DIRECTOR
      • 2003 - 2005

Education

  • Yale School of Management
    MBA, Marketing
    2005 - 2007
  • Harvard University
    Bachelor's, Government
    1997 - 2001
  • The Packer Collegiate Institute

Community

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