Experience

Intensify

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Operations

  • Aug 2018 - Present



Stands LLC

• Greater Los Angeles Area

• Ecommerce Manager

  • Apr 2015 - Aug 2018

  Planned and executed launch of Creation Stands on Shopify platform. Rebranded the site to Stands the following year. Responsible for online product merchandising, site optimization, and daily communications with developer for ongoing projects to help improve site experience and roll out new features. Work with design and copy team to generate compelling onsite content as well as digital marketing content. Manage all digital marketing programs: FB advertising, AdRoll retargeting, email… Show more Planned and executed launch of Creation Stands on Shopify platform. Rebranded the site to Stands the following year. Responsible for online product merchandising, site optimization, and daily communications with developer for ongoing projects to help improve site experience and roll out new features. Work with design and copy team to generate compelling onsite content as well as digital marketing content. Manage all digital marketing programs: FB advertising, AdRoll retargeting, email marketing on Mailchimp. Use AB testing to get maximum ROI on all campaigns. Generate reports from Shopify and Google Analytics to create strategy to improve sales & marketing strategy. Handle all warehouse communications and projects for two locations (US & UK). Oversee 2 customer service representatives. Show less Planned and executed launch of Creation Stands on Shopify platform. Rebranded the site to Stands the following year. Responsible for online product merchandising, site optimization, and daily communications with developer for ongoing projects to help improve site experience and roll out new features. Work with design and copy team to generate compelling onsite content as well as digital marketing content. Manage all digital marketing programs: FB advertising, AdRoll retargeting, email… Show more Planned and executed launch of Creation Stands on Shopify platform. Rebranded the site to Stands the following year. Responsible for online product merchandising, site optimization, and daily communications with developer for ongoing projects to help improve site experience and roll out new features. Work with design and copy team to generate compelling onsite content as well as digital marketing content. Manage all digital marketing programs: FB advertising, AdRoll retargeting, email marketing on Mailchimp. Use AB testing to get maximum ROI on all campaigns. Generate reports from Shopify and Google Analytics to create strategy to improve sales & marketing strategy. Handle all warehouse communications and projects for two locations (US & UK). Oversee 2 customer service representatives. Show less



Moods of Norway

• Norway
• Apparel & Fashion
• 1 - 100 Employee

• Ecommerce Manager

  • Aug 2013 - Apr 2015

  Responsible for managing P&L for online channel Worked closely with Retail Planner on product assortments Created seasonal online merchandising plans Partnered with Marketing and IT to plan and implement all marketing strategies to align with retail channel Launched affiliate network with Rakuten Linkshare Manage SEM/SEO optimization Set and executed monthly email acquisition plan Created blogger influence network - leveraging millions of followers to build brand… Show more Responsible for managing P&L for online channel Worked closely with Retail Planner on product assortments Created seasonal online merchandising plans Partnered with Marketing and IT to plan and implement all marketing strategies to align with retail channel Launched affiliate network with Rakuten Linkshare Manage SEM/SEO optimization Set and executed monthly email acquisition plan Created blogger influence network - leveraging millions of followers to build brand awareness Grew social following via Instagram & Facebook - increased conversion through FB ads Managed customer service team Created all weekly/monthly sales and KPI reports to report to VP of Sales Show less Responsible for managing P&L for online channel Worked closely with Retail Planner on product assortments Created seasonal online merchandising plans Partnered with Marketing and IT to plan and implement all marketing strategies to align with retail channel Launched affiliate network with Rakuten Linkshare Manage SEM/SEO optimization Set and executed monthly email acquisition plan Created blogger influence network - leveraging millions of followers to build brand… Show more Responsible for managing P&L for online channel Worked closely with Retail Planner on product assortments Created seasonal online merchandising plans Partnered with Marketing and IT to plan and implement all marketing strategies to align with retail channel Launched affiliate network with Rakuten Linkshare Manage SEM/SEO optimization Set and executed monthly email acquisition plan Created blogger influence network - leveraging millions of followers to build brand awareness Grew social following via Instagram & Facebook - increased conversion through FB ads Managed customer service team Created all weekly/monthly sales and KPI reports to report to VP of Sales Show less



Jaya Apparel Group, LLC

• Apparel & Fashion
• 1 - 100 Employee

• Ecommerce Manager

  • Dec 2011 - Jul 2013

  Launched Patterson J Kincaid online store on Magento platform. Managed development and design team to create site concept, wireframes and overall design & brand experience. Daily management of SEO/SEM campaigns Worked with sales team on seasonal buys and promotional strategy Generated all sales reporting and traffic analytics - reported to CEO Planned and executed online collaboration with The Man Repeller (blogger Leandra Medine). Built out separate site functionality, prepared… Show more Launched Patterson J Kincaid online store on Magento platform. Managed development and design team to create site concept, wireframes and overall design & brand experience. Daily management of SEO/SEM campaigns Worked with sales team on seasonal buys and promotional strategy Generated all sales reporting and traffic analytics - reported to CEO Planned and executed online collaboration with The Man Repeller (blogger Leandra Medine). Built out separate site functionality, prepared marketing plans and partnered with Leandra to leverage Man Repeller blog traffic Show less Launched Patterson J Kincaid online store on Magento platform. Managed development and design team to create site concept, wireframes and overall design & brand experience. Daily management of SEO/SEM campaigns Worked with sales team on seasonal buys and promotional strategy Generated all sales reporting and traffic analytics - reported to CEO Planned and executed online collaboration with The Man Repeller (blogger Leandra Medine). Built out separate site functionality, prepared… Show more Launched Patterson J Kincaid online store on Magento platform. Managed development and design team to create site concept, wireframes and overall design & brand experience. Daily management of SEO/SEM campaigns Worked with sales team on seasonal buys and promotional strategy Generated all sales reporting and traffic analytics - reported to CEO Planned and executed online collaboration with The Man Repeller (blogger Leandra Medine). Built out separate site functionality, prepared marketing plans and partnered with Leandra to leverage Man Repeller blog traffic Show less



BCBGMAXAZRIAGROUP

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Ecommerce Merchandiser

  • Jul 2010 - Dec 2011

  Developed seasonal merchandising strategies & presented to Chief Creative Director, Lubov Azria & retail team Manged merchandise deliverable deadlines: photography, copy and inventory Created email strategy, segmentation and partnerships to maximize revenue Optimized SEO/SEM campaigns Executed site updates and merchandising changes in GSI platform Developed seasonal merchandising strategies & presented to Chief Creative Director, Lubov Azria & retail team Manged merchandise deliverable deadlines: photography, copy and inventory Created email strategy, segmentation and partnerships to maximize revenue Optimized SEO/SEM campaigns Executed site updates and merchandising changes in GSI platform



Charlotte Russe

• United States
• Retail
• 700 & Above Employee

• Ecommerce Assistant Buyer

  • Jul 2009 - 2010

  Selected product assortment for accessories, footwear and intimates categories Worked directly with vendors to ensure budgets were met and improve shipping quality Executed strategy to increase sales through online exclusive categories - exclusive footwear accounting for 50% of footwear sales Managed sales reporting and hindsight for VP of Ecommerce Selected product assortment for accessories, footwear and intimates categories Worked directly with vendors to ensure budgets were met and improve shipping quality Executed strategy to increase sales through online exclusive categories - exclusive footwear accounting for 50% of footwear sales Managed sales reporting and hindsight for VP of Ecommerce



St. John Knits

• United States
• Retail Luxury Goods and Jewelry
• 300 - 400 Employee

• Merchandise Assistant

  • Sep 2006 - 2009

  Sold in seasonal market appointments for largest wholesale account, Neiman Marcus Handled all order processing, changes and communications with account Created all selling reports to VP of Sales and Account Executive team Sold in seasonal market appointments for largest wholesale account, Neiman Marcus Handled all order processing, changes and communications with account Created all selling reports to VP of Sales and Account Executive team