Vanessa Ferrelli
Executive Creative Director at EPK Media- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Credentials
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GCP for Clinical Investigations of Devices
CITI Program, A Division of BRANYApr, 2021- Nov, 2024
Experience
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EPK Media
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United States
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Advertising Services
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1 - 100 Employee
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Executive Creative Director
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Sep 2012 - Present
Plans, develops, organizes, implements, directs, and evaluates the organization's performance Promotes the company to local, regional, national, and international clientele, ranging from fashion to pharmaceutical Participates in the development of the organization's plans and programs Enhances, develops, implements, and enforces policies and procedures that will improve the overall operation Establishes credibility with clients as an effective deliverer of solutions… Show more Plans, develops, organizes, implements, directs, and evaluates the organization's performance Promotes the company to local, regional, national, and international clientele, ranging from fashion to pharmaceutical Participates in the development of the organization's plans and programs Enhances, develops, implements, and enforces policies and procedures that will improve the overall operation Establishes credibility with clients as an effective deliverer of solutions to business challenges Provides strategic leadership on decision-making issues affecting the organization, including evaluation of potential alliances, new business opportunities, and mergers Promotes the company through written articles and personal appearances at conferences, and on radio and TV Represents the company at legislative sessions, committee meetings, and formal functions Builds a fundraising network using personal contacts, direct mail, special events, and other support Show less Plans, develops, organizes, implements, directs, and evaluates the organization's performance Promotes the company to local, regional, national, and international clientele, ranging from fashion to pharmaceutical Participates in the development of the organization's plans and programs Enhances, develops, implements, and enforces policies and procedures that will improve the overall operation Establishes credibility with clients as an effective deliverer of solutions… Show more Plans, develops, organizes, implements, directs, and evaluates the organization's performance Promotes the company to local, regional, national, and international clientele, ranging from fashion to pharmaceutical Participates in the development of the organization's plans and programs Enhances, develops, implements, and enforces policies and procedures that will improve the overall operation Establishes credibility with clients as an effective deliverer of solutions to business challenges Provides strategic leadership on decision-making issues affecting the organization, including evaluation of potential alliances, new business opportunities, and mergers Promotes the company through written articles and personal appearances at conferences, and on radio and TV Represents the company at legislative sessions, committee meetings, and formal functions Builds a fundraising network using personal contacts, direct mail, special events, and other support Show less
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Freedom For All Diagnostics
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United States
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Pharmaceutical Manufacturing
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President
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Jun 2020 - Present
Establishes and carries out organizational procedures, goals, and policies Develops and manages the company’s staff through tasks, such as hiring, evaluating, scheduling, and supervision Directs and oversees the company's budgetary and financial activities Identifies areas to cut costs while improving programs, performance, and policies Manages activities associated with designing products Analyzes performance indicators, financial statements, and sales… Show more Establishes and carries out organizational procedures, goals, and policies Develops and manages the company’s staff through tasks, such as hiring, evaluating, scheduling, and supervision Directs and oversees the company's budgetary and financial activities Identifies areas to cut costs while improving programs, performance, and policies Manages activities associated with designing products Analyzes performance indicators, financial statements, and sales reports Negotiates and approves agreements and contracts Increases brand awareness through development and implementation of a cohesive marketing plan Analyzes existing branding and marketing strategies Monitors industry news to anticipate client impact and needs, and implements new strategies based on findings Supervises marketing events and launches and utilizes these spaces to network with industry professionals Show less Establishes and carries out organizational procedures, goals, and policies Develops and manages the company’s staff through tasks, such as hiring, evaluating, scheduling, and supervision Directs and oversees the company's budgetary and financial activities Identifies areas to cut costs while improving programs, performance, and policies Manages activities associated with designing products Analyzes performance indicators, financial statements, and sales… Show more Establishes and carries out organizational procedures, goals, and policies Develops and manages the company’s staff through tasks, such as hiring, evaluating, scheduling, and supervision Directs and oversees the company's budgetary and financial activities Identifies areas to cut costs while improving programs, performance, and policies Manages activities associated with designing products Analyzes performance indicators, financial statements, and sales reports Negotiates and approves agreements and contracts Increases brand awareness through development and implementation of a cohesive marketing plan Analyzes existing branding and marketing strategies Monitors industry news to anticipate client impact and needs, and implements new strategies based on findings Supervises marketing events and launches and utilizes these spaces to network with industry professionals Show less
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CIVILIAN
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United States
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Book and Periodical Publishing
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Executive Creative Director
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Jul 2018 - Present
Oversees marketing, research, design, and content of the magazine Reviews content, editorials, and photography to make sure they meet the required standards Promotes innovation with regard to ads, sales, online presence, and additional elements Oversees marketing, research, design, and content of the magazine Reviews content, editorials, and photography to make sure they meet the required standards Promotes innovation with regard to ads, sales, online presence, and additional elements
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Art Brunch
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Artists and Writers
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Executive Creative Director
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Jan 2004 - Jul 2018
Executes complex proprietary, hosted, and third-party events including, but not limited to screenings, receptions, conferences, etc., including events held at the world-famous Grumman Studios Demonstrates expertise in event production, vendor negotiation, event contract procedures, logistics, and audience management Develops functional relationships with marketing partners and/or clients as it relates to specific events Ensures compliance to budget allocation, disbursement,… Show more Executes complex proprietary, hosted, and third-party events including, but not limited to screenings, receptions, conferences, etc., including events held at the world-famous Grumman Studios Demonstrates expertise in event production, vendor negotiation, event contract procedures, logistics, and audience management Develops functional relationships with marketing partners and/or clients as it relates to specific events Ensures compliance to budget allocation, disbursement, and expenditure on a per-event basis Provides event-level strategy guidance by leveraging program strategy insights, and best practices and tools Integrates event activity with other sales/marketing activities to drive consistent brand messaging/integrity across campaign structure Combines marketing and business acumen to create event opportunities that drive the business forward Show less Executes complex proprietary, hosted, and third-party events including, but not limited to screenings, receptions, conferences, etc., including events held at the world-famous Grumman Studios Demonstrates expertise in event production, vendor negotiation, event contract procedures, logistics, and audience management Develops functional relationships with marketing partners and/or clients as it relates to specific events Ensures compliance to budget allocation, disbursement,… Show more Executes complex proprietary, hosted, and third-party events including, but not limited to screenings, receptions, conferences, etc., including events held at the world-famous Grumman Studios Demonstrates expertise in event production, vendor negotiation, event contract procedures, logistics, and audience management Develops functional relationships with marketing partners and/or clients as it relates to specific events Ensures compliance to budget allocation, disbursement, and expenditure on a per-event basis Provides event-level strategy guidance by leveraging program strategy insights, and best practices and tools Integrates event activity with other sales/marketing activities to drive consistent brand messaging/integrity across campaign structure Combines marketing and business acumen to create event opportunities that drive the business forward Show less
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Bethpage Polo at the Park
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Bethpage State Park
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Executive Creative Director
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Jun 2012 - May 2014
Develops and implements strategic marketing and sales plans and forecasts to achieve corporate objectives Develops and recommends product positioning, packaging, and pricing strategy Develops and manages sales/marketing operating budgets Plans and oversees advertising and promotion activities, including print, online, electronic media, and direct mail Monitors competitor products, as well as sales and marketing activities Establishes and maintains… Show more Develops and implements strategic marketing and sales plans and forecasts to achieve corporate objectives Develops and recommends product positioning, packaging, and pricing strategy Develops and manages sales/marketing operating budgets Plans and oversees advertising and promotion activities, including print, online, electronic media, and direct mail Monitors competitor products, as well as sales and marketing activities Establishes and maintains relationships with industry influencers and key strategic partners Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events Assists sales representative with maintaining relationships, in addition to negotiating and closing deals Show less Develops and implements strategic marketing and sales plans and forecasts to achieve corporate objectives Develops and recommends product positioning, packaging, and pricing strategy Develops and manages sales/marketing operating budgets Plans and oversees advertising and promotion activities, including print, online, electronic media, and direct mail Monitors competitor products, as well as sales and marketing activities Establishes and maintains… Show more Develops and implements strategic marketing and sales plans and forecasts to achieve corporate objectives Develops and recommends product positioning, packaging, and pricing strategy Develops and manages sales/marketing operating budgets Plans and oversees advertising and promotion activities, including print, online, electronic media, and direct mail Monitors competitor products, as well as sales and marketing activities Establishes and maintains relationships with industry influencers and key strategic partners Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events Assists sales representative with maintaining relationships, in addition to negotiating and closing deals Show less
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NIJAH Productions
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Greater New York City Area
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Executive Creative Director
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1994 - 2004
Identifies talent at the national and international level, including placing talent with IMG Models, Elite Model Management, Wilhelmina Models and other agencies in primary and secondary markets in New York, Milan, Paris, Spain, Greece, China and more Produces weeks-long events and high-quality digital images to compete successfully Wins titles and awards for ten consecutive years Manages an outsourced team of designers, developers, and artists, and leverages best… Show more Identifies talent at the national and international level, including placing talent with IMG Models, Elite Model Management, Wilhelmina Models and other agencies in primary and secondary markets in New York, Milan, Paris, Spain, Greece, China and more Produces weeks-long events and high-quality digital images to compete successfully Wins titles and awards for ten consecutive years Manages an outsourced team of designers, developers, and artists, and leverages best practices to build and strengthen relationships with clients Designs campaign strategies Collaborates with the development team to design and implement an organizing model and strategic plan Tracks and analyzes business growth Develops product positioning, packaging, and pricing strategy Manages sales/marketing operating budgets Manages advertising and promotion activities, including print, online, electronic media, and direct mail Monitors competitor products and sales/marketing campaigns Establishes relationships with industry influencers and key strategic partners Show less Identifies talent at the national and international level, including placing talent with IMG Models, Elite Model Management, Wilhelmina Models and other agencies in primary and secondary markets in New York, Milan, Paris, Spain, Greece, China and more Produces weeks-long events and high-quality digital images to compete successfully Wins titles and awards for ten consecutive years Manages an outsourced team of designers, developers, and artists, and leverages best… Show more Identifies talent at the national and international level, including placing talent with IMG Models, Elite Model Management, Wilhelmina Models and other agencies in primary and secondary markets in New York, Milan, Paris, Spain, Greece, China and more Produces weeks-long events and high-quality digital images to compete successfully Wins titles and awards for ten consecutive years Manages an outsourced team of designers, developers, and artists, and leverages best practices to build and strengthen relationships with clients Designs campaign strategies Collaborates with the development team to design and implement an organizing model and strategic plan Tracks and analyzes business growth Develops product positioning, packaging, and pricing strategy Manages sales/marketing operating budgets Manages advertising and promotion activities, including print, online, electronic media, and direct mail Monitors competitor products and sales/marketing campaigns Establishes relationships with industry influencers and key strategic partners Show less
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