Manager, Digital & Social Media

• Mar 2022 - Present

Media Coordinator

• Jan 2017 - May 2022

• Developed comprehensive marketing strategy which helped rebrand a legacy company and position it as a thought leader across social media channels, creating new business opportunities and partnerships. • Led our social listening efforts to monitor brand mentions for actual intelligence. • Created and shared impactful content across social media channels (LinkedIn, Twitter, Instagram), website and blogs to engage with our customers and candidates. • Drove lead generation efforts through targeted email marketing and paid advertising campaigns. In 2019, this resulted in 6,000 lead acquisitions and new opportunities for the firm. • Drive insights through data analytics, formulate recommendations and meet KPI goals • Brand advocate and champion through events and strategic partnerships with organizations such as the Miami Dade Gay and Lesbian Chamber of Commerce, The National Gay and Lesbian Chamber of Commerce and The Florida State Minority Supplier Development Council to name a few. • Tools: Google Analytics, Facebook Insights, Google MyBusiness, SEM Rush, Google Ads, Facebook Ads Manager, LinkedIn Ads, Hootsuite, Later, Constant Contact, MailChimp, Wordpress, Canva, Adobe Photoshop CC 2019, MyHaley Marketing Dashboard, Trello, Mindmeister and Zendesk. Show less

Communications Specialist for Univision Media Personality

• Jan 2015 - Nov 2016

• Work closely with media influencers to develop the Alberto Sardiñas (Bienestar LLC) brand across social media channels which saw a climb in followers and engagement metrics from the mid two-millions to breaking three. • Responsible for project management, email marketing campaigns, affiliate marketing, content management and engagement with clients and influencers. • Coordinated press and launch events, conferences and public appearances, working with many of South Florida's movers and shakers. • Tools: Constant Contact, MailChimp, Wordpress, Clickbank and Trello. Show less