Experience

Epic Pivot

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director of Client Services

  • Jun 2022 - Present

  Served as client marketing partner to develop market insights, drive sales programs and identify pricing strategies. Led qualitative research team. ● Oversaw brand, SWOT and segmentation analysis to underpin global repositioning strategy for Jack Nicklaus / Golden Bear golf brands ● Oversaw repositioning strategy for MCR Safety, a global leader in personal protective equipment including development of new branding and tagline ● Led Ethnographic research efforts including onsite observational research, culture mapping, persona development and secret shopping efforts ● Managed and mentored account management and analyst teams Show less



Medtronic EMEA

• Switzerland
• Medical Equipment Manufacturing
• 700 & Above Employee

• Senior Marketing Specialist

  • Mar 2017 - May 2022

  Planned, developed and directed strategic marketing communications programs to globally promote the sale of company's line of minimally invasive products. ● Conducted customer research to inform creation of new Minimally Invasive Platform training program, included one-on-one onsite interviews with KOLs and secondary market research ● Served as marketing liaison for a team of eleven product managers, collaborated on planning and execution of all downstream marketing efforts for company’s minimally invasive product portfolio Show less



Archer

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Nov 2015 - Feb 2017

  Managed consumer-directed efforts for the US launch of Smith + Nephew’s Birmingham Hip Resurfacing System, including media training for surgeons and KOLs, oversight of Satellite Media Tour and patient website development ● Worked directly with the VP of Global Branding to develop and implement consumer brand standards across Smith & Nephew’s four global business units ● Worked with Smith & Nephew product managers to position the company's knee product portfolio and a computer assisted surgery device ● Launched national and local market consumer awareness and branding campaign for the reconstructive orthopedics division of Smith & Nephew ● Led cross-functional team through strategic planning process for key client; authored, moderated and co-presented resulting integrated marketing plan to client's executive management team Show less



Thompson & Company

• United States
• Advertising Services
• 1 - 100 Employee

• Account Coordinator

  • Dec 2013 - Sep 2014



University of Mississippi Office of Media & Public Relations

• Public Relations Intern

  • Jul 2012 - Nov 2013