Vanessa Thole
Senior International Marketing Manager – UK & North America at Kampmann Group- Claim this Profile
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German Native or bilingual proficiency
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English Professional working proficiency
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Spanish Professional working proficiency
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French Professional working proficiency
Topline Score
Bio
Credentials
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License for educating apprentices (comparable to TTT, train-the-trainer)
Chamber of Industry and CommerceFeb, 2017- Nov, 2024 -
Certificado de Español Lengua y uso (C1)
Consortium ELSE -
Certificate in Advanced English (C1)
Cambridge University -
Diplôme d'études en langue française (B2)
Ministère chargé de l'Éducation nationale -
Diplôme de Français Professionnel Affaires, CCIP (B2)
Chambre de commerce et d’industrie de région Paris Ile-de-France -
English for Business, LCCI (C1)
London Chamber Of Commerce and Industry (the)
Experience
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Kampmann Group
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Germany
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HVAC and Refrigeration Equipment Manufacturing
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100 - 200 Employee
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Senior International Marketing Manager – UK & North America
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Oct 2021 - Present
- Owning the marketing strategy and operation for the UK, Canada and USA, developing region-specific marketing & sales enablement materials, according to refined local positioning - Leading high-impact projects end-to-end from initial strategic marketing setups to delivery execution to ongoing improvement and management - Collaborating across the marketing team on PR, social and performance marketing to increase brand awareness and drive high quality leads based on our international… Show more - Owning the marketing strategy and operation for the UK, Canada and USA, developing region-specific marketing & sales enablement materials, according to refined local positioning - Leading high-impact projects end-to-end from initial strategic marketing setups to delivery execution to ongoing improvement and management - Collaborating across the marketing team on PR, social and performance marketing to increase brand awareness and drive high quality leads based on our international expansion plans - Managing stakeholders and exploring partnerships with local marketing agencies, aligning all marketing efforts with sales objectives and growth targets
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Project Manager Customer Strategy
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Oct 2018 - Sep 2021
- Team Lead Online Marketing and Event Management in the Customer Communication Management Department, ensuring clear decision making inside a transparent frame of project and portfolio performance, status, cost, risk and resources - Drove the strategic planning process, evaluated new strategic projects with regard to their conformity with the global corporate strategy as well as analysed effectiveness, profitability and future potential - Planned, initiated and steered project orders… Show more - Team Lead Online Marketing and Event Management in the Customer Communication Management Department, ensuring clear decision making inside a transparent frame of project and portfolio performance, status, cost, risk and resources - Drove the strategic planning process, evaluated new strategic projects with regard to their conformity with the global corporate strategy as well as analysed effectiveness, profitability and future potential - Planned, initiated and steered project orders, ensuring that all projects were delivered on-time, within scope and budget - Assembled and technically lead cross-functional project teams with internal and external stakeholders - Translated market developments, user experience and real-time data into customer-centric marketing strategies
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Senior International Marketing Manager
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Nov 2016 - Sep 2018
- Strategically and operationally managed customer-centric localized marketing campaigns to enhance CI, develop brand and product positioning and messaging as well as to foster strong stakeholder relationships across the regions - Identified new traffic sources and developed existing channels for lead generating activities according to internationally specified KPIs as well as permanently optimized the touchpoints - Proactively supported our international sales teams by developing… Show more - Strategically and operationally managed customer-centric localized marketing campaigns to enhance CI, develop brand and product positioning and messaging as well as to foster strong stakeholder relationships across the regions - Identified new traffic sources and developed existing channels for lead generating activities according to internationally specified KPIs as well as permanently optimized the touchpoints - Proactively supported our international sales teams by developing suitable customer journeys, conceptualizing and producing relevant content modules as well as sales-accelerating materials and call-to-actions - Created local communication plans against a global marketing and sales strategy, liaising with Country Managers to ensure local requirements identified are reflected in the marketing plan developed on a Corporate level - Owned the successful project management, execution and success monitoring of priority industry activities with customer stories abroad, e.g. for 10+ annual international exhibitions
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International Marketing Manager
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Apr 2014 - Oct 2016
- Assumed responsibility for steering the international integrated multi-channel communication for our B2B target groups, both strategically and operationally - Managed cross-border information flows across units, taking into account the corporate strategy and CI, and aggregated feedback from subsidiaries for HQ in Germany - Collected and translated insights about regional markets and customers into marketing communication campaigns and effectively briefed and aligned internal as well as… Show more - Assumed responsibility for steering the international integrated multi-channel communication for our B2B target groups, both strategically and operationally - Managed cross-border information flows across units, taking into account the corporate strategy and CI, and aggregated feedback from subsidiaries for HQ in Germany - Collected and translated insights about regional markets and customers into marketing communication campaigns and effectively briefed and aligned internal as well as external partners throughout the sales regions and globally - Further developed the multilingual corporate website and the internationally oriented e-commerce presence - Represented the company and advised customers at fairs in various countries
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OSCAR GmbH
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Cologne Area, Germany
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Management Consultant
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Apr 2013 - Jan 2014
- Conducted a market potential analysis in the FMCG sector and elaborated a CSR campaign - Worked on several strategic HR Projects - Planned and designed a comprehensive employee recruitment and retention strategy as well as an ambassador concept - Developed action plans and presented them to the management and advisory board - Conducted a market potential analysis in the FMCG sector and elaborated a CSR campaign - Worked on several strategic HR Projects - Planned and designed a comprehensive employee recruitment and retention strategy as well as an ambassador concept - Developed action plans and presented them to the management and advisory board
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OSCAR GmbH
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Köln
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Human Resources Specialist
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Jul 2011 - Aug 2011
- Directed assessment centers and job interviews and recruited staff - Performed company marketing at universities and career fairs and via employment websites - Assessed and presented Key Performance Indicators to the management - Directed assessment centers and job interviews and recruited staff - Performed company marketing at universities and career fairs and via employment websites - Assessed and presented Key Performance Indicators to the management
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Foucaultplus UG
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Cologne Area, Germany
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Project Manager
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Jan 2011 - Apr 2011
- Conducted a study in French television stations, collecting data on organizational structure, etc. - Accomplished cold calls to stations ultimately creating and fostering new business relationships - Maintained correspondence with editors ensuring flow of communication via email/telephone - Conducted a study in French television stations, collecting data on organizational structure, etc. - Accomplished cold calls to stations ultimately creating and fostering new business relationships - Maintained correspondence with editors ensuring flow of communication via email/telephone
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Education
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2012 - 2012
University of North Florida
Master of Business Administration (M.B.A.), International Management and Intercultural Communication -
2012 - 2012
Dongbei University of Finance and Economics
Certificate of Participation, International Management -
2012 - 2012
University of Warsaw
Master’s Degree, International Management and Intercultural Communication -
2011 - 2012
Cologne University of Applied Sciences
Master's Degree, International Management and Intercultural Communication -
2010 - 2010
Universidad Nacional de Córdoba
Part of Bachelor of Arts (B.A.), Language Interpretation and Translation -
2008 - 2011
Cologne University of Applied Sciences
Bachelor of Arts (B.A.), Multilingual Communication -
Gymnasium Nottuln
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