Vanessa Martínez

Digital Marketing Specialist at Netlandish Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Managua, Nicaragua, NI

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jun 2022 - Present

    • Nicaragua
    • Design
    • 1 - 100 Employee
    • Project Manager
      • Sep 2021 - Jun 2022

      -Developing project plans, timelines, budgets, and coordinating with cross-functional teams and stakeholders. -Team management and collaboration among designers, developers and marketers. -Overseeing quality assurance processes,. -Monitoring project performance against key metrics, and communicating project updates to clients and stakeholders. -Developing project plans, timelines, budgets, and coordinating with cross-functional teams and stakeholders. -Team management and collaboration among designers, developers and marketers. -Overseeing quality assurance processes,. -Monitoring project performance against key metrics, and communicating project updates to clients and stakeholders.

    • Nicaragua
    • Higher Education
    • 100 - 200 Employee
    • Digital Marketing Assistant
      • Mar 2021 - Aug 2021

      -Assisting in the development and execution of social media strategies, including creating and scheduling content. -Create and optimize content for various digital channels. -Assisting in the coordination and implementation of digital marketing campaigns -Conceptualization, development, and evaluation of communication and marketing initiatives/events. -Collecting and analyzing data from digital marketing campaigns. -Assisting in the development and execution of social media strategies, including creating and scheduling content. -Create and optimize content for various digital channels. -Assisting in the coordination and implementation of digital marketing campaigns -Conceptualization, development, and evaluation of communication and marketing initiatives/events. -Collecting and analyzing data from digital marketing campaigns.

    • Advertising Services
    • 700 & Above Employee
    • Senior Content Manager
      • Aug 2019 - Feb 2021

      -Develop, implement, and manage social media strategy and creative digital campaigns. -Develop, implement, and manage strategies with local influencers. -Campaigns and social media performance reports. -Collaborate with a multidisciplinary team of creatives, designers, and developers. -Accounts: Pollo Tip-Top, Kimby, Delicias and Tigo Nicaragua. -Develop, implement, and manage social media strategy and creative digital campaigns. -Develop, implement, and manage strategies with local influencers. -Campaigns and social media performance reports. -Collaborate with a multidisciplinary team of creatives, designers, and developers. -Accounts: Pollo Tip-Top, Kimby, Delicias and Tigo Nicaragua.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Operation assistant
      • Jan 2019 - Jul 2019

      -Supervise and coordinate the areas of Communication, Design and Development. -Guarantee the quality of the products/services to be delivered to customers. -Production and execution of activities to strengthen work culture. -Development, implementation and management of social media strategies for Sinsa Nicaragua and Tactic Center. -Supervise and coordinate the areas of Communication, Design and Development. -Guarantee the quality of the products/services to be delivered to customers. -Production and execution of activities to strengthen work culture. -Development, implementation and management of social media strategies for Sinsa Nicaragua and Tactic Center.

    • Nicaragua
    • Advertising Services
    • 1 - 100 Employee
    • Digital Content Manager
      • Jan 2018 - Jun 2018

      - Develop, implement and manage content strategy with short and long term marketing objectives. - Production and execution of value content for assigned accounts. - Identification of the needs and behaviors of the audiences. - Analysis of the statistics of digital platforms to improve content. - SEO optimization of main pages and websites. Accounts: Valerio Group, Plaza La Talanguera, El Cielo Ocean View Living at San Juan Del Sur, El Pedernal Condominium. AK Digital, Nicadent, Silver with Talk, UAM. Web Content / SEO: Origami Brand Studio and Ray Nicaragua. Show less

    • Costa Rica
    • Advertising Services
    • 1 - 100 Employee
    • Digital Content Manager
      • May 2016 - Dec 2017

      - Create and develop a content plan based on the objectives of the brand strategy previously defined. - Write original content for social networks and website for the target audience according to the editorial calendar of publication. - Publishing blogs optimized for SEO and sending newsletters in WordPress. - SEO optimization of main pages, landing pages and websites together with the Development team. - Research on current benchmark trends and audience preferences. - Performance analysis of content strategies. Accounts: Mistico Park, Costa Rica DMC, Nutrimax, Paradise Hot Springs, Tilawa Agro, Pineapple Company. Web Content/ SEO Optimization: Mistico Park, Nutrimax, Qupos Costa Rica, Curves Costa Rica. Show less

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