Experience

SkinInspired

• India
• Retail Health and Personal Care Products
• 1 - 100 Employee

• Marketing

  • Aug 2022 - Present

  Making Luxury Skincare accessible to Indians. I take care of all things marketing, so hit me up if you think we can work together. Making Luxury Skincare accessible to Indians. I take care of all things marketing, so hit me up if you think we can work together.



Freelance

• Freelance Marketing

  • Jul 2021 - Present

  Consulted various companies on marketing, marketing communication, branding and operations management on medium and long term projects. Consulted various companies on marketing, marketing communication, branding and operations management on medium and long term projects.



ByteDance

• China
• Software Development
• 700 & Above Employee

• Client Solutions Specialist

  • Jul 2020 - Jun 2021

  -Part of a global consulting prototype for SMBs in the United States, the United Kingdom, Australia and the UAE -Consulted clients on creating and scaling performance marketing campaigns along with creative diagnosis and suggestions on a need basis -Troubleshoot clients on specific issues related to campaign structure, optimisation creative and platform specific features -Created and maintained trackers, dashboards and sync sheets for the prototype and perform statistical analysis -Achieved a client conversion rate of 34% in a pool of 450+ clients and made a revenue impact of $324 Thousands over a period of 9 months Show less



NeedPlasma

• India
• Philanthropy

• Marketing And PR

  • Apr 2021 - May 2021



Utsaha-IIM Indore's Marketing Fest

• India
• Market Research
• 1 - 100 Employee

• Vertical Co-ordinator, Projects Team

  • Aug 2018 - Feb 2020

  -Designed disguised marketing research projects for PepsiCo, Tata Motors, FICCI, Cream Bell & Prataap Snacks to generate actionable insights for the companies as per their research requirements. -Executed primary research for FICCI to understand drivers & hindrances prevalent in rural entrepreneurship. -Got an opportunity to lead a team of 80+ members in conducting gamified research for rural markets collecting 1500+ responses registering a 100% growth. -Designed disguised marketing research projects for PepsiCo, Tata Motors, FICCI, Cream Bell & Prataap Snacks to generate actionable insights for the companies as per their research requirements. -Executed primary research for FICCI to understand drivers & hindrances prevalent in rural entrepreneurship. -Got an opportunity to lead a team of 80+ members in conducting gamified research for rural markets collecting 1500+ responses registering a 100% growth.



PRS Legislative Research

• India
• Government Administration
• 1 - 100 Employee

• Summer Research Intern

  • Apr 2019 - May 2019

  -Performed detailed research & analysis on issues related to state of finance and agriculture, which were submitted to a Member of Parliament. -Prepared detailed notes analysing the qualitative and quantitative trends in Social Security Schemes and Labour Sector in India. Engaged in collating data for State Budgets and analysing major trends in Union Finances. -Undertook an independent study of trends in Assembly Bye Elections in India collating and analysing Election Commission data. -Performed detailed research & analysis on issues related to state of finance and agriculture, which were submitted to a Member of Parliament. -Prepared detailed notes analysing the qualitative and quantitative trends in Social Security Schemes and Labour Sector in India. Engaged in collating data for State Budgets and analysing major trends in Union Finances. -Undertook an independent study of trends in Assembly Bye Elections in India collating and analysing Election Commission data.



Indian Institute of Management, Indore

• Higher Education
• 700 & Above Employee

• Social Placements Coordinator

  • Mar 2017 - Jul 2018

  -Successfully placed the entire batch of 95 students in 28 reputed CSRs, Social Enterprises, CSOs, Think Tanks, Social Sector Consultants, Policy Institutions etc with 9 first time recruiters. -Interacted and negotiated with 100+ organisations in order to secure internships for the batch. -Facilitated the process of placements acting as point of contact between the institute and the organisations also ensuring on ground logistics during the interview process. -Successfully placed the entire batch of 95 students in 28 reputed CSRs, Social Enterprises, CSOs, Think Tanks, Social Sector Consultants, Policy Institutions etc with 9 first time recruiters. -Interacted and negotiated with 100+ organisations in order to secure internships for the batch. -Facilitated the process of placements acting as point of contact between the institute and the organisations also ensuring on ground logistics during the interview process.



SELCO Foundation

• India
• Non-profit Organizations
• 100 - 200 Employee

• Intern

  • Apr 2018 - May 2018

  -Designed the Incubation Process through development of various exercises, milestones, and assessment frameworks, employing methods such as interviews, and content analysis. -Created initial drafts for various frameworks and process documents through immersive on ground process shadowing of processes at Manipal Branch of SELCO India Pvt Ltd. -Attended and helped conduct insightful events such as Impact Failure Conclave and Investment Workshop. -Designed the Incubation Process through development of various exercises, milestones, and assessment frameworks, employing methods such as interviews, and content analysis. -Created initial drafts for various frameworks and process documents through immersive on ground process shadowing of processes at Manipal Branch of SELCO India Pvt Ltd. -Attended and helped conduct insightful events such as Impact Failure Conclave and Investment Workshop.



Atharv - IIM Indore's Management & Cultural Fest

• Education Administration Programs
• 1 - 100 Employee

• Co Coordinator, Media, Public Relations and Control Center

  • Apr 2016 - Sep 2016

  -Handled various online and offline media channels to contribute to the persona of the annual festival while leading a team of 30+ members. -Acted as point of contact for various media houses ensuring proper media coverage for the event. Secured partnerships with 15+ media partners to enhance the online reach of the fest by more than 50% (YoY). -Employed various ATL and BTL techniques to enhance the visibility of the event in and around Indore. Conceptualised the idea of Food-offs for event promotions in Indore. Show less