Product Owner

• Jul 2022 - Present

Product Owner

• Nov 2020 - May 2022

Product Owner

• Jul 2017 - Nov 2020

Business Consultant

• Aug 2013 - Nov 2020

As consultant I advise management of international Food & Beverages companies in making the right choices in their market approach.Last couple of years I am working on a major project for Unilever Ice Cream UK. We are building a UK database of all point-of-sale locations within the Out-of-Home market. On top of this we are developing actionable insights by using sales data, business intelligence and location intelligence to find the opportunities in the market.

Manager Development & Operations

• Jan 2012 - Jul 2013

Manager of 7 employees, 3 technical developers and 4 functional developers. End responsibility for the development and maintenance of the complete product portfolio, like Data Outlet (CRM), Data Xchange, Reports (QlikView), tailor made mobile apps en statistical tools for ‘predictive modelling’. Data Outlet is an inhouse developed market specific CRM solution (SAAS), with more than 2.500 users on a daily bases within Foodservice. In 2012, for the first time in 5 years, we launched a new version of Data Outlet. The upgrade was aimed on a totally new user interface, which meets today's expectations and to improve the ease of use.Other significant projects are the development of mobile apps. For Kronenbourg in France, the team and I developed a Quality Audit tool. A current development is SalesMapp, a lightweight mobile CRM solution for iOS, based on 10 years of Foodservice experience and the principles of Sales Activity Management.Besides managing the business unit I had a role as Business Consultant.

Manager Product Development

• Jan 2010 - Dec 2011

Responsible for the development of new products and services. Set-up a department of 4 employees, each with their own specialization. One of the objectives of this business unit in 2010 was to further professionalize the Datlinq office in France. This exercition happened together with a huge implementation of the Outlet Contact Model for Coca-Cola Enterprises France. A part of this was the implementation of an offline survey tool (Javascript) to collect outlet information by 140 representatives.In 2011, my focus was on the development and implementation of a salesforce optimization model for Red Bull. This award winning model and market approach is internationally embraced by Red Bull.

Product developer

• Jul 2009 - Dec 2009

In 2009 I started at Datlinq as a Product Developer. My first big project was the development of the Outlet Contact Model for Coca-Cola Enterprises Netherlands. The end result was an ingenious system of data and tools that mapped potential customers in evenly distributed territories.

Customer Relation & Information Manager

• Jul 2006 - Jun 2009

In a free role I was responsible for the CRM system, reports and the implementation of European contact strategy (Grip, Grab & Grow) within the sales and marketing organization.I managed two major upgrades of ​​Saratoga CRM. The second upgrade was a complete re-factor of the front-end (design) and back-end (MSSQL). Before the set-up, I had extensive interviews with several people from a group of more than 80 users. Based on this information and specific requirements, I had improved the ease of use and layout of the CRM system. Both upgrades were very successful. I would like to point out the recommendation by Niall Howie (Saratoga consultant) who assisted me during the first upgrade.There were guidelines from the European HQ regarding the contact strategy to follow. Together with a colleague I turned this strategy into action for the Dutch market. Amongst other things this required the implementation of the Outlet Targeting Model in Saratoga CRM and the set-up of different kind of KPI dashboards. These dashboards are still used today and have been an inspiration for other countries in Europe.

Change Management controller

• Jun 2003 - Jun 2006

In an international IT environment I worked within the Change & Release Management team. I was responsible for the guidance and control of all change requests for SAP. End of 2005, I developed a prototype for a new workflow and interface for submitting requests. This was well received, but unfortunately I did not have the opportunity to actually implement it. The Unilever Europe IT department was outsourced to Accenture in 2006.

Partner

• Jan 2002 - Dec 2007

During and after my study I had, together with two friends, an internet business. Mainly, we build websites and webbased business applications. Some notable projects: BISIC (2005/2006) - Webbased business information system, a framework with modulair set-up. Used in health care (private nursing clinic in Scheveningen) and replaced all the paperwork and Excel files. Oefententamens (2004) - Own initiative. Platform where students could post (old) exams as study preparation. OOGI (2003) - Brokers website for commercial real estate. Technology sold to third party.