Experience

Ortus Automation Pvt. Ltd.
• India
• Security Systems Services
• 1 - 100 Employee
• Head - Operations & Marketing

  • Jun 2015 - Present

Independent MARCOM Professional
• Software Development
• 1 - 100 Employee
• Independent MARCOM Professional

  • Feb 2015 - Jun 2015


Brand Ripples

• India
• Advertising Services

• Senior Manager – Marketing Communication

  • Nov 2012 - Jan 2015

  Business Development: • Generated new leads • Conducted needs-analysis meetings • Created proposal pitch presentations • Helped negotiate and close deals. Client Servicing: • Identified various vendors & communication agencies for client’s project. Involved in selection process. • Coordinated and worked closely with all vendors & agencies to ensure timely delivery of all marketing collaterals & other services. • Developed Theme/ideation & content for client events. • Proactively provided ideas to client for setting up a strong backend process & marketing communication plan. Brand Management: • Evaluated various ideas with client to develop a strategic marketing plan to achieve a measurable sales objective. • Developed concept/ideation & content for website. • Developed a complete Social media strategy • Developed concept/ideation & content for various marketing collaterals i.e. catalog, pamphlets, packaging of clients. • Created & proactively provided a Loyalty Program Plan to client. Influencer Marketing: • Conducted market research study to identify the influencers to promote client’s product or services and & created WOM ideas which help the influencers to pass on the word. • Conducted a mini pilot to share the ideas with influencers and collated feedback to further improvise & strengthen the WOM idea plan. • Developed strategic and operational plans to execute the entire project. • Developed Concept/ideation & content for the project at various levels. Show less



Smart i Electronics Systems Pvt. Ltd

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Manager-Mkt. Communication

  • May 2006 - Nov 2012

  • Planned and executed various marketing activities to hit specific target markets with client events, conferences, Expo, Seminars, press relations etc. • Managed advertising and promotion funds. • Designed, Created, Distributed & Managed all marketing material. Development & designing of all creative artwork. • Provided writing and editing support for all outbound member communication including all promotional materials, website content, and monthly newsletter. Marketing messages for all media (Internet, Brochures, Press releases, Presentations, white papers, slogans). • Designed, developed and maintained all website content (events & local promotions) and electronic communications. SEO & Social media marketing management. • Accountable for finding various sources for branding, measuring the performance of each medium & working closely with sales team for feedbacks. • Created and maintained brand identity throughout the corporate exposure channels. • Liaised with various publication houses for PR activity. • Formulated and implemented trade/marketing strategies. Keep up to date with market trends and new developments utilizing information for business improvement. • Provided market feedbacks and information pertaining to competitors, trends and activities.• Reviewed and edited existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines. Show less

• Backend Sales Operation

  • May 2006 - Jun 2009

  • Generated leads through multiple sources. Maintained, tracked and followed up leads for closure. • Collected database through multiple sources. Structured and managed the same. • Worked closely with Business Managers/RSM/Sale executives for monthly sales funnels and target achievement. • Managed the complete workflow of backend sales team. Set up necessary systems and procedures. • Worked with factory manager on Order Projection from sales team and achieving monthly billing target. • Handled escalation for major issues related to customer satisfaction. • Monthly Sales report analysis and giving feedback to sales team. Show less



Orient Information technologies pvt. ltd.,

• HR Executive

  • Jan 1998 - May 2002

  • Arranged & conducted interviews/initial screening the candidates/helping in recruitment processes. • Prepared all relevant HR letters/documents/certificates as per the requirement of employees in consultation with the management. • Prepared & processed timely distribution of salary, bonus, increment salary slip, leave encashment and full & final settlements. • Conducted employee orientation and facilitated new comers joining formalities, maintained and regularly updated master database (personal file, personal database) of each employee. • Resolved grievances or queries of employees. Escalated to the right level depending on the nature of the grievance or issue. • Prepared letters like offer confirmation, etc., implement and administer performance management process as per the policy and timelines. • Engaged employees on a regular basis to understand the motivation levels of people in the organization. • Coordinated with consultants and candidates for scheduling appointments with the management team for sourcing. Show less