Experience

ALM Software Solutions

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Specialist

  • May 2018 - Present

  Developing and managing online marketing campaigns to drive relevant traffic to websites. Project managing the delivery of all work from scope through to on-time delivery Extending market reach through the development of integrated social media marketing campaigns Overseeing the management of Google Ads campaigns to deliver maximum ROI Identifying and implementing site enhancements and improvements in usability and design Continual SEO development including keyword research,site optimization and outreach campaigns Design email media and templates for marketing campaigns. Using CRM,Store information of leads and companies and track up to date status of the lead. Hands on experience with Zapier tool for marketing automation. Show less



PurpleSyntax Digital - A Technology-Driven Digital Marketing Company

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Executive

  • Jun 2017 - May 2018

  Defined performance metrics for online channels by using the marketing conversion funnel: number of visitors,number of clicks,time on page,inquiries and sales. Performed channel comparison analysis to select the most appropriate one based on projected ROI. Analyzed all on site activities (click-through rates,conversion rates,cost-per-click,cost per acquisition). Enhanced SEO on website and related blog and increased views by 20% in 3 months. SEO link building through e-mail outreach program. Implemented Google analytics and adjusted content to observed demographics. Collaborated with digital media team to create and distribute quality content on social media platforms and through e- mail following industry standard rules and timing of posting. Worked with UX/UI designers to change the layout of the landing pages to increase conversions by 30%. Created successful campaigns and generated quality leads through Google Adwords and Facebook Ads. Show less