Lisa Vallejo Sorensen
Communications Director at Upper Valley Aquatic Center- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Spanish Professional working proficiency
-
English Native or bilingual proficiency
Topline Score
Bio
Joe Major
It is my absolute pleasure to recommend Lisa Vallejo Sorensen. Lisa and I have worked together at the Upper Valley Aquatic Center for over two years. I have been her direct supervisor for a year and a half. I have thoroughly enjoy my time working with Lisa. Lisa is truly valuable asset to our leadership team. She is creative, insightful, and incredibly hardworking. Beyond that, she is an impressive communicator who is able to simply and concisely deliver a message. Her knowledge of marketing and public relations in our target demographic was a huge advantage to our entire facility. She put this skill set to work by increasing the number of membership at the Upper Valley Aquatic Center to the highest in its over decade of existence. Along with her undeniable talent, Lisa has always been an absolute joy to work with. She is a true team player, and always fosters positive discussions and brings the best out of other teammates. Joe Major Executive Director Upper Valley Aquatic Center
Catherine Pollard
Lisa is a creative, hard-working team player who adds invaluable insight and perspective to any project she pursues. She adds dynamic and fresh ideas that push the boundaries of ordinary and stale design making her work rise to the top. I had the pleasure of sharing an office with Lisa for over 3 years and worked side by side with her on a number of marketing and communication strategies for various children's programs. Her wide range of experience paired with her diligence, thoughtfulness and overall attractive personality make Lisa the perfect candidate for any team lucky enough to have her.
Joe Major
It is my absolute pleasure to recommend Lisa Vallejo Sorensen. Lisa and I have worked together at the Upper Valley Aquatic Center for over two years. I have been her direct supervisor for a year and a half. I have thoroughly enjoy my time working with Lisa. Lisa is truly valuable asset to our leadership team. She is creative, insightful, and incredibly hardworking. Beyond that, she is an impressive communicator who is able to simply and concisely deliver a message. Her knowledge of marketing and public relations in our target demographic was a huge advantage to our entire facility. She put this skill set to work by increasing the number of membership at the Upper Valley Aquatic Center to the highest in its over decade of existence. Along with her undeniable talent, Lisa has always been an absolute joy to work with. She is a true team player, and always fosters positive discussions and brings the best out of other teammates. Joe Major Executive Director Upper Valley Aquatic Center
Catherine Pollard
Lisa is a creative, hard-working team player who adds invaluable insight and perspective to any project she pursues. She adds dynamic and fresh ideas that push the boundaries of ordinary and stale design making her work rise to the top. I had the pleasure of sharing an office with Lisa for over 3 years and worked side by side with her on a number of marketing and communication strategies for various children's programs. Her wide range of experience paired with her diligence, thoughtfulness and overall attractive personality make Lisa the perfect candidate for any team lucky enough to have her.
Joe Major
It is my absolute pleasure to recommend Lisa Vallejo Sorensen. Lisa and I have worked together at the Upper Valley Aquatic Center for over two years. I have been her direct supervisor for a year and a half. I have thoroughly enjoy my time working with Lisa. Lisa is truly valuable asset to our leadership team. She is creative, insightful, and incredibly hardworking. Beyond that, she is an impressive communicator who is able to simply and concisely deliver a message. Her knowledge of marketing and public relations in our target demographic was a huge advantage to our entire facility. She put this skill set to work by increasing the number of membership at the Upper Valley Aquatic Center to the highest in its over decade of existence. Along with her undeniable talent, Lisa has always been an absolute joy to work with. She is a true team player, and always fosters positive discussions and brings the best out of other teammates. Joe Major Executive Director Upper Valley Aquatic Center
Catherine Pollard
Lisa is a creative, hard-working team player who adds invaluable insight and perspective to any project she pursues. She adds dynamic and fresh ideas that push the boundaries of ordinary and stale design making her work rise to the top. I had the pleasure of sharing an office with Lisa for over 3 years and worked side by side with her on a number of marketing and communication strategies for various children's programs. Her wide range of experience paired with her diligence, thoughtfulness and overall attractive personality make Lisa the perfect candidate for any team lucky enough to have her.
Joe Major
It is my absolute pleasure to recommend Lisa Vallejo Sorensen. Lisa and I have worked together at the Upper Valley Aquatic Center for over two years. I have been her direct supervisor for a year and a half. I have thoroughly enjoy my time working with Lisa. Lisa is truly valuable asset to our leadership team. She is creative, insightful, and incredibly hardworking. Beyond that, she is an impressive communicator who is able to simply and concisely deliver a message. Her knowledge of marketing and public relations in our target demographic was a huge advantage to our entire facility. She put this skill set to work by increasing the number of membership at the Upper Valley Aquatic Center to the highest in its over decade of existence. Along with her undeniable talent, Lisa has always been an absolute joy to work with. She is a true team player, and always fosters positive discussions and brings the best out of other teammates. Joe Major Executive Director Upper Valley Aquatic Center
Catherine Pollard
Lisa is a creative, hard-working team player who adds invaluable insight and perspective to any project she pursues. She adds dynamic and fresh ideas that push the boundaries of ordinary and stale design making her work rise to the top. I had the pleasure of sharing an office with Lisa for over 3 years and worked side by side with her on a number of marketing and communication strategies for various children's programs. Her wide range of experience paired with her diligence, thoughtfulness and overall attractive personality make Lisa the perfect candidate for any team lucky enough to have her.
Credentials
-
English, Spanish and Art Teaching Certification NH grades 6-12
NH State Education
Experience
-
Upper Valley Aquatic Center
-
United States
-
Wellness and Fitness Services
-
1 - 100 Employee
-
Communications Director
-
Nov 2010 - Present
During my time at UVAC, I have grown an agile and robust communications department. We have had such success that we built a 10,000 square foot expansion and won Business of the Year, year after year! I have worked with all kinds of people to get the word out about what we do: web developers, graphic designers, business managers, swim coaches, personal trainers, executive directors, development auditors, digital gurus, chamber of commerce folks and radio personalities. By creating a cohesive and compelling message in the community, within the center, on our website, in social media (more than 11K followers), donor newsletters, email communications, print/web advertising, in the press and special events, we have become an invaluable centerpiece in our community.
-
-
-
-
Publicist/Media Relations Coordinator
-
Aug 2003 - Jun 2007
•Cultivated over 100 positive media relationships with effective press releases, regular phone/on-line contact and special media events.•Arranged interviews with artists and media sources including: The New York Times, Boston Globe, and local television and radio stations.•Increased media coverage by 40 percent during tenure.•Built and maintained a growing media database.•Managed web and photo content for use by media sources. •Cultivated over 100 positive media relationships with effective press releases, regular phone/on-line contact and special media events.•Arranged interviews with artists and media sources including: The New York Times, Boston Globe, and local television and radio stations.•Increased media coverage by 40 percent during tenure.•Built and maintained a growing media database.•Managed web and photo content for use by media sources.
-
-
Education
-
1996 - 1997
Seattle University
Master's degree, Masters in Teaching -
1988 - 1993
University of Washington
Bachelor of Arts (B.A.), Cum Laude (1) Comparative Literature (2) Sculpture
Community
