Valerie Velez

Business Development Manager at Wildpack Beverage
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Location
Miami-Fort Lauderdale Area
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency

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Credentials

  • TIPS
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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Business Development Manager
      • Apr 2022 - Present

      All your canning business needs in one place. From material sourcing to label design, from filling to warehousing; we serve middle-market beverage brands efficiently and reliably. We do canning better. All your canning business needs in one place. From material sourcing to label design, from filling to warehousing; we serve middle-market beverage brands efficiently and reliably. We do canning better.

    • Manufacturing
    • Area Sales Manager
      • Oct 2021 - Apr 2022
    • United States
    • Wholesale
    • 1 - 100 Employee
    • Southeast Regional Sales Representative
      • May 2019 - Jun 2021

      We are a supplier of premium ingredients to the food, nutritional, pet and personal care. Our company prides itself in the ability to cater to our customer's specific needs while maintaining our focus on integrity, honesty and the commitment to high quality product standards delivered at a competitive price and in a timely manner. We are a supplier of premium ingredients to the food, nutritional, pet and personal care. Our company prides itself in the ability to cater to our customer's specific needs while maintaining our focus on integrity, honesty and the commitment to high quality product standards delivered at a competitive price and in a timely manner.

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • East Coast & LATAM Account Manager
      • Nov 2018 - Mar 2019

      • Managed numerous accounts, met monthly sales goals, handled PO’s, NDA’s, expense reports, etc. • Maintained client relationships and generated new lead opportunities by constantly researching and visiting potential accounts/leads. • Supply chain planning with forecasting from customers. • Traveled nationally about 60% of the time.

    • Assistant Formulator
      • Feb 2017 - Oct 2018

      • Conducted research, monitored economic trends, analyzed data, and developed forecasts for our online and retail business.• Created effective sales sheets with the marketing team, for the sales team to use.• Day-to-day management of paid social ad platforms. • Monitored competition by gathering information on pricing, trending products, merchandising techniques and P+L’s. • Analyzed ad campaign results, identifying actionable opportunities to improve performance and scale. ​​• Worked with in- house formulators, flavor companies and our marketing department to innovate new protein products. • Created production timelines, pricing and managed in house taste tests. • Focused on driving new customer acquisition. Show less

    • Appliances, Electrical, and Electronics Manufacturing
    • Lead Brand Ambassador Representing All Bacardi Brands
      • Aug 2013 - Feb 2017

      • Executed 20+ flavor launches for more than 200 Bacardi events annually. • Built brand awareness in both on and off premise. On and off premise sales (on premise – minimum 2 bottle depletion per event, off premise – 11 bottle sale average). • Conducted buyback programs to build loyal clientele and/or invite guests to keep the establishment busy. • Developed and maintained positive working relationships with store managers and distributors. • Measured and reported KPI’s and account satisfaction. • Managing/Recruiting BA’s: Brand ambassador training and recruitment assistance. Conduct regular product trainings with all key account staff and recap weekly activities using online reporting system Show less

    • Poland
    • Photography
    • 1 - 100 Employee
    • Venue Manager & Marketing Coordinator
      • Aug 2014 - Dec 2016

      • Created multichannel marketing plans for event space rental; such as email blasts, social media & marketing campaigns, sponsorship coordination and newsletters. • Recruited, hired, trained and maintained communication with team, while ensuring effective and successful event execution (150+ events annually). • Composed ROI tracking reports provided to supervisor bi-weekly, including core metrics (budgets, allocations, KPI’s, and sales). • Drafted and executed in person and webinar brand trainings for 30+ attendees. • Oversaw major events like Funkshion Fashion Week, celebrity and Fashion photoshoots, commercials and many more. • Created and organized events; hired staff and supported in house equipment rentals and logistics. • Handled client walkthroughs, contracts, payments, etc. www.255miami.com The ultimate event space in Miami, Florida featuring a unique indoor and outdoor studio situated in the heart of Wynwood. Our venue has 8,000 square feet of private indoor/outdoor space with parking and wifi throughout the property. Inside you will find two studios with large sliding doors, a modern kitchen area, soaring ceilings, white wall gallery space, 3 cyc walls, 6 bathrooms, built in sound system and a beautiful outdoor space offering versatility for photoshoots, commercials, aims and events. Show less

    • Brand Marketing Coordinator
      • Aug 2013 - Jul 2014

      • Oversaw inventory levels, distribution and product placement, by staying in constant contact with Retailers & Sales Reps. • Work closely with Marketing Manager on cross-channel marketing efforts including strategic planning, execution, maintenance, and tracking. • Manage brand budget • Create strong relationships and build trust with cross-functional teams and leadership • Showcased and promoted featured wines at trade shows (Fancy Food Show NYC) and various accounts. • Created weekly newsletters, social media content and managed Amazon sales / shipments. • Responsible for the development, implementation and evaluation of programs and projects. • Created detailed monthly brand, market and competitor reports including brand health measures, profitability and ROI from specific activities. • Created labels detailing tasting notes, flavor profile, region, grape variety and possible food pairing options. Show less

Education

  • Florida International University
    Bachelor of Science - BS
    2013 - 2016
  • University of Central Florida
    Associate of Arts - AA, Pre-Medicine/Pre-Medical Studies
    2011 - 2012
  • Cypress Bay High School
    High School Diploma, High School/Secondary Diplomas and Certificates
    2009 - 2010
  • Western High School
    High School Diploma
    2005 - 2008

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