Experience

International Fresh Produce Association

• United States
• International Trade and Development
• 100 - 200 Employee

• Country Manager

  • Jan 2022 - Present

  The International Fresh Produce Association (IFPA) is the largest and most diverse international association serving the entire fresh produce and floral supply chain. IFPA was created from the transformation of legacy associations Produce Marketing Association and United Fresh Produce Association. I proudly served as a Representative of the Produce Marketing Association from August 2011 - December 2021. In this new role at IFPA, I lead all activities related to member recruitment and retention in Brazil, Events Organization (in-country and abroad), and business opportunities for this for our global membership. Show less



Francal Feiras

• Brazil
• Events Services
• 1 - 100 Employee

• Head de Produtos - Vertical Sustentabilidade

  • Oct 2019 - Present

  One of the main trade show organizers and events at Latin America

• Gerente de negócios

  • Feb 2011 - Oct 2019

  One of the most important trade show organizers at Latin America



Produce Marketing Association

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• PMA Country Representative Brazil

  • Aug 2011 - Dec 2021

  Produce Marketing Association is the leading trade association representing companies from every segment of the global produce and floral supply chain. My goal in Brazil: helps members grow by providing business solutions that expand business opportunities and increase sales and consumption. For more information, visit www.pma.com. Produce Marketing Association is the leading trade association representing companies from every segment of the global produce and floral supply chain. My goal in Brazil: helps members grow by providing business solutions that expand business opportunities and increase sales and consumption. For more information, visit www.pma.com.



Sebrae-SP

• Brazil
• Business Consulting and Services
• 700 & Above Employee

• Business Management Consultant

  • Nov 2010 - Nov 2011



Ibraf - Brazilian Fruit Institute

• Non-profit Organizations
• 1 - 100 Employee

• Executive Manager

  • Jan 2005 - Dec 2010

  Administration – Experience in administrative area, holding executive functions in the following areas:General administration, strategic planning, human relations, finance, general services, communications and purchases (including tenders);Organizing and leading teams;Development of new business and commercial operations.Corporate Communication and Marketing – Experience in corporate communication and marketing areas, having accumulated skills on the following: External relations (Government, media, industry and investments);Development and implantation of communication strategies and public relations;Institutional Marketing (developing and executing corporate strategy on advertising and sponsorships, as well as protection of institutional image);Internal communication (marketing by email, newsletters, annual reports, reports on social and environmental responsibilities, videos, events);Elaboration and implementation of international strategy for promotional activities;Organization and co-ordination of national and international events;Obtaining resources (developing, launching and monitoring projects and campaigns for collecting resources for international marketing in agricultural and agro-industrial areas);Construction of high level contact network on business, government and media communities;Organization and mediation of meetings and representation in national and international forums. Show less

• Assessora Executiva

  • Jul 1998 - Jul 2005

  Gestão Administrativa e de Relações Institucionais da Entidade