Experience

METRO Russia

• Wholesale
• 200 - 300 Employee

• Head of Franchise Business Development and Customer Support Department

  • Mar 2022 - Present

  - Organized and supervised the work of the franchising business development department (departments directly subordinate to: design, merchandising, commercial consulting, project management, marketing, category management).- Responsible for monitoring the achievement of target indicators of the function. Improved the efficiency of key performance indicators of the function: TO, EBITDA, Gross Margin, ROI.- Developed a strategy for the development of the company's business, aimed at maintaining competitiveness and increasing the company's income.- Developed new and optimized existing business processes functions.- Developed a marketing and advertising strategy for the development of the B2B2C company, supervised its implementation.- Planned, optimized and controlled the execution of the budget.- In order to improve the efficiency of interaction and increase KPI, I established and improved work with related departments (HR department, sales department, operational development department, training department).- Initiated and implemented the following innovations:• Creation of a new division of function, commercial consulting department for partners;• Development and implementation of new sales methods (Smart Sales);• Development of tools for working with counterparties as part of increasing the Back Margin Show less

• Менеджер по ассортименту и мерчандайзингу ( консалтинг)

  • Sep 2021 - Present

  Managed the marketing department (4 employees in direct subordination)- Developed and implemented an annual plan of marketing campaigns (ATL, BTL, Digital, SEO, Event) for two categories of clients - franchisee clients and end customers.- Formed and controlled the franchise marketing budget- Developed the principles of promotional communication in Fasol stores, managed communication with franchisees and end customers in various formats. Created and implemented tools for franchisee clients on promotional events (principles of organizing communication, as well as directly templates and forms for promotions).- Developed the principles of communication inside and outside the store- Organized and supervised the creation of interior and exterior (including signage and visualization) for each franchisee store- Participated in the organization of regular Customer Panel for the Franchisee Council- Conducted client research to coordinate and optimize the work of franchising- Developed and implemented brand book- Developed and implemented a set of rules and standards for the opening and daily operation of franchisee stores (Franchise Customer Manual)- Participated in the international franchising group in terms of creating the Franchise Manual from Russia- Developed and implemented a website for franchisees- Created a merchandising work structure for franchising from scratch- Developed and implemented standards for zoning/assortment/layout/equipment for existing franchisee store formats (Merchandising Book) based on cross-category analysis.-Organized presentations of promotions/seasonal goods- Worked with contractors in the format:- conducting tenders- development of briefs for agencies- organizing and controlling the supply of uniforms and POS for customers Creation of training for department employees and franchisees in terms of merchandising. Show less



METRO Russia

• Planogramm Checking Specialist