Valeriya Myers

Influencer Marketing Manager at Heyday
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US
Languages
  • Русский Native or bilingual proficiency
  • Немецкий Limited working proficiency
  • Английский Limited working proficiency

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Bio

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Credentials

  • Project Managment
    Google
    Feb, 2020
    - Oct, 2024

Experience

  • Heyday
    • Singapore
    • Travel Arrangements
    • Influencer Marketing Manager
      • Oct 2023 - Present

      Heyday empowers communities with real conversations. We're here to make them simple, engaging, and fun. Creating marketing strategy Onboarding influencers Creating communities Heyday empowers communities with real conversations. We're here to make them simple, engaging, and fun. Creating marketing strategy Onboarding influencers Creating communities

  • Valley Media and PR
    • Founder
      • Jun 2023 - Present

      Working as a agency with Tik Tok, and Instagram Influencers to help them increase sales and create digital products. Full circle of communication for Corporate Clients. Managed a portfolio of 7 creators, ensuring timely delivery of 12 projects, and handling up to 32 press opportunities. Identified and evaluated 30 potential brand partnerships, resulting in 23% revenue growth for creators. Successfully negotiated 41 partnership agreements, securing favorable terms and 17% increase in compensation for creators. Organized event in Miami and New York for 500 people. Show less

  • Informa Markets
    • United Kingdom
    • Events Services
    • 700 & Above Employee
    • PR and Sponsorship
      • Jun 2022 - Sep 2023

      We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. Coordinating sponsors and PR strategy for these 4 events: MAGIC, COTERIE, PROJECT, Sourcing • Develop and execute communication strategies and plans for our brands. • Manage over 20 sponsors per event ( pre, post-release) • Manage event and digital sponsorship inventory and confirm all stakeholders are aware of deliverables • Represent our brands to outside stakeholders such as journalists, social media influencers, medical professionals, retailer and consumer associations, and non-government organizations • Achieve/expand social influencer networks and advocacy. • Build credentialing strategies. Obtain input and secure third-party endorsements or alliances on new initiatives, current business, and/or brand equities. • Serve as key media resource for media interviews as appropriate. • Anticipate and create issue management plans. • Manage community relations and key events for brands • Develop an understanding of the event solutions space and deliver opportunities in line with our client’s hybrid needs. Show less

  • LA Media Group
    • United States
    • Media Production
    • 1 - 100 Employee
    • Public Relations Manager and Event
      • May 2019 - Mar 2022

      • Scouting for influencers and talent that are on brand for potential partnerships and collaborations. • Managing and maintaining the influencer channel strategy. • Negotiating and maintaining partnerships between talent and the brand. • PR publications • Managing influencers throughout the campaign process to ensure they deliver content within brand guidelines and meet defined deliverables and budget spends. • Negotiating influencer rates and executing contracts. • Preparing performance analysis reports and using these analytics to drive best-outcome affiliate and influencer activity for future campaigns. • Worked alongside the digital, social media, PR, marketing and sales teams to design and drive strategy. Show less

  • SilliconValley
    • United States
    • Co-Founder ( PR, content Lead, Events)
      • May 2019 - 2021

      Silicon Valley tours for entrepreneurs to companies like Google, Netflix, Amazon and Airbnb. Visiting Stanford, Berkeley learning from local professors and students. • Scouting Speakers • PR promotion, facebook ads, magazine • Formulate creative strategies to promote Silicon Valley, boost social awareness on TikTok, Youtube, and Instagram • Scouting Speakers, creating topics • Successfully integrate talent into marketing programs, delivering results that exceeded expectations • Leverage data and insights to educate Speakers on content best practices and how to optimize performance Show less

  • MGM
    • China
    • Retail Apparel and Fashion
    • Public Relations and Event Manager
      • Sep 2019 - Dec 2020

      • PR strategies development and implementation • Creating a Brand strategy • Conceptualized and carried imaginative experiences at over 500+ events. • Attracting magazines and digital media including (Forbes, Business Insider, and Cosmopolitan). • Develop comprehensive project timelines and create new visual branding elements. • Content and media plans development (Tik Tok, YouTube) • Copywriting and editing of texts (a few languages) • Communication with international influencers, media and partners, hubs • Special projects development and implementation • Analytics • Press tours and press conferences organization Show less

  • MeetPartners
    • Russian Federation
    • Education Administration Programs
    • 1 - 100 Employee
    • Public Relations Event Manager
      • Jan 2017 - Mar 2019

      • PR strategies development and implementation• Special projects development• Communication with media, influencers, and partners• Copywriting and editing of texts• PR-budget formation• Team management

    • Public Relations Specialist
      • Feb 2016 - Sep 2017

      • PR-strategies development and implementation• Tenders participation• Communication with clients, media, influencers, and partners• Copywriting and editing of texts• Brand activities • Press tours organization• Team management

    • Marketing And Public Relations Coordinator
      • 2015 - 2016

      • PR strategies development and implementation• Communication with international media, speakers, influencers, partners• Copywriting, editing and translation of texts (few languages)• Video production• Event organisation• Interns and volunteers, contractors’ management

Education

  • Stanford University
    Program, Building Business Models
    2019 - 2020
  • Santa Monica College
    Associate of Arts - AA, Marketing
    2019 - 2021
  • Moscow State University
    Bachelor's degree, Radio and Television
    2011 - 2016

Community

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