Experience

Kunos Simulazioni

• Computer Games
• 1 - 100 Employee

• Vice President Licensing and Partnerships - Assetto Corsa

  • Jan 2021 - Present

  Managing strategy, brand positioning and relationships with partners at all levels. In charge of business development and scouting of new business and marketing opportunities for the all titles within the franchise and whole Assetto Corsa ecosystem. Managing strategy, brand positioning and relationships with partners at all levels. In charge of business development and scouting of new business and marketing opportunities for the all titles within the franchise and whole Assetto Corsa ecosystem.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Strategic Marketing and Business Development Consultant

  • Dec 2020 - Present

  Strategy Advisor and Business Network Developer for luxury, automotive and sport sectors and brands, with a focus on money can't buy experiences, marketing tools construction and digital innovation. Strategy Advisor and Business Network Developer for luxury, automotive and sport sectors and brands, with a focus on money can't buy experiences, marketing tools construction and digital innovation.



Ferrari

• Machinery Manufacturing
• 1 - 100 Employee

• Head of Business Development - Brand

  • Aug 2016 - Nov 2020

  Managing Business Development of the Brand Division, defining Marketing strategy and business model of new business opportunities with the objective of driving new revenue streams and granting compliancy with Brand Identity and protection of the Brand Equity. As part of this role I'm in charge of the Ferrari Esports implementation, developing the company strategy in the segment

• Senior Brand Marketing Manager USA & Americas

  • Sep 2013 - Jul 2016

  Managing Brand marketing activities and brand partnerships in the American market, reporting to America's CEO; keeping worldwide responsibility on Multimedia& Electronics partnerships and Driving Simulation Project

• Brand Partnerships' Manager

  • May 2010 - Sep 2013

  Management of partnerships and licensing agreements of the Hi-Tech and Multimedia Area, coordinating Ferrari assets, departments and activities related to partners' products featuring Ferrari brand

• Product Manager

  • Feb 2009 - Apr 2010

  Product Manager of the Ferrari California; Managing product communication for the whole product range.

• International Motorshows Responsible

  • Jul 2006 - Mar 2009

  Main motorshows: Detroit, Geneva, Beijing, Shanghai, Paris, Frankfurt, Los Angeles, Tokyo, Bologna;

• Brand Management Referral

  • Jul 2004 - Aug 2006

  Visual Identity and Corporate Image definition and implementation