Experience

Reebok Europe

• Italy
• Retail
• 1 - 100 Employee

• Head of Regional Sales and Distributors - Europe

  • Jul 2023 - Present



Smartwool, a VF Company

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Sales Manager Emea

  • Aug 2022 - Jul 2023



Nike

• United States
• Retail
• 700 & Above Employee

• • Apr 2021 - Aug 2022

  -Develop Sidestep distinctive Trend Maven positioning: bring it alive thru right assortment, storytelling and digital environment.-Leveraging my strong Marketplace/Product knowledge drive the account to mutual profitability increasing full price. realization the best assortment based on strategic positioning, seasonal opportunity, POS data analysis, Door tiering.-Drive Digital Transformation coordinating a yearly digital assessment, build a road map and action plan in collaboration with the account to deliver an elevated O2O consumer experience.-Deliver pilot project to create a dashboard to track the main consumer engagement KPIs to influence strategic plans and tactical actions. Show less

• • Nov 2019 - Apr 2021

  - Manage the Nike womens business for one of the biggest Athletic Specialty account in Europe and the first in Italy AWLAB.• Work to achive business targets and strategic goals managing the account P&L.• Development of account growth plans by season, driving the company strategy to generate mutual profitability.• Be the face of Nike towards the accounts, establishing strong customer relationships.• Partner with the account to elevate retail performance and better serve consumers in store and on line.• Understand competitors behavior and marketplace dynamics.• Work with multiple functions to drive successful products launches in the market. Show less

• • Nov 2017 - Nov 2019

  - Drive the EMEA strategy for the Italian market of the main NSW Specialty Account focusing on Milan and digital- Working closely with Operation and Finance to manage the P&N aligned with the Strategic Plan Goals.- Quick Strike/Tzero/collaboration allocation management.- Accelerate Digital business and social reach with must win NHBD accounts in Milan (Lead and coordinate the Nike Consumer Experience Plan with main partners) - Monitor market developments and consumer insights, give regular feedback on market trends, performances and sales. - Coordinate the Marketing Team and our main accounts to deliver best in class marketing story to launch new products or re-launch heritage styles to be scaled to the rest of distro. Show less

• • Oct 2015 - Nov 2017

  - Responsible for $50M in FY17 +10% vs PY, managing a Team of 7 Account Executive, 120 Account (Cisalfa + 4 Top Account + Field Accounts). Key responsibility is to continue to drive revenue and new business opportunities aligned with the EMEA Strategic Plan with Intersport Account- Timely and effective delivers strategic directions through extensive cross-functional collaboration ensuring mutual profitability for Nike and Intersport Italy Accounts.- Build a Strategic Account Plan ensuring clear, concise and actionable positioning to support Intersport Italy market place dimensionalization. Show less

• • Aug 2012 - Oct 2015

  - Manage the Nike Running & WT business for CISALFA and INTERSPORT.- Develop and drive growth in Running & WT (App-Ftw-Eqp) at CISALFA (forecasting, targeting, controlling shipment executions, managing cancellations and returns).- Work on a Strategic Plan for Running & WT at Cisalfa and implement all the actions to make this plan real -> FY13 vs FY14 +30%- Monitor market developments and competitive threats; give regular feedback on market trends, performances and sales.- Coordinate the realization of permanent Nike showroom at Intersport national office Show less

• • Aug 2010 - Aug 2012

  - Provide service to the key assigned RSG accounts through regularly scheduled product presentations and service calls.- Manage the accounts through specific business planning, forecasting and analysis.- Excellent Knowledge of the Running products and presentation of Running collection at seasonal sales meeting sharing best practice of the RSG channel to rest of the sales force.



Mizuno Corporation EMEA

• Netherlands
• Sporting Goods
• 100 - 200 Employee

• Promoter Running

  • Sep 2009 - Apr 2010

  - Supporting Running specialty stores through the management of events such as: Local Races, Test Product in store, Technical Workshop for the sales staff - Monitoring of Running Specialty accounts through strategic analysis for the definition of strategies for Marketing and Sales - Technical support to the Representatives during the seasonal sales campaign; management of sponsored athlete; Organization and participation to the main Italian Expo Marathon. - Supporting Running specialty stores through the management of events such as: Local Races, Test Product in store, Technical Workshop for the sales staff - Monitoring of Running Specialty accounts through strategic analysis for the definition of strategies for Marketing and Sales - Technical support to the Representatives during the seasonal sales campaign; management of sponsored athlete; Organization and participation to the main Italian Expo Marathon.