Experience

F3 Ventures

• Canada
• Education
• 1 - 100 Employee

• Co-Founder

  • Jan 2022 - Present

  F3ST @ DCENTRAL Miami (Miami | November 28 - 30, 2022) 🎉Coming Soon F3STIVAL (Vancouver | July 9 + 10, 2022) 🎉 Onboarded 1000+ women to web3 with "WTF" panels and "How the F" workshops 🎉 Secured 6 figures in grants, with our presenting sponsor Consensys 🎉 Offered free childcare on site for all parents 🎉 Co-managed 20+ person (all female) volunteer team 🎉 Funded a women-led venture our first $25,000 grant prize 🎉 Ran the Pitch program (sourcing… Show more F3ST @ DCENTRAL Miami (Miami | November 28 - 30, 2022) 🎉Coming Soon F3STIVAL (Vancouver | July 9 + 10, 2022) 🎉 Onboarded 1000+ women to web3 with "WTF" panels and "How the F" workshops 🎉 Secured 6 figures in grants, with our presenting sponsor Consensys 🎉 Offered free childcare on site for all parents 🎉 Co-managed 20+ person (all female) volunteer team 🎉 Funded a women-led venture our first $25,000 grant prize 🎉 Ran the Pitch program (sourcing startups, due diligence, pitch coaching, judges, rubric, scoring) Show less



AVA Technologies Inc.

• Canada
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Co-Founder

  • Nov 2015 - Present

  Vancouver, BC AVA helps anyone, anywhere get growing. We invented AVA Byte, the "Nespresso for gardening" - a smart indoor garden to empower apartment-dwellers to grow delicious, organic food right at home, all year round, faster than soil. 🎖️ 2020 - Ready to Rocket - Emerging Rocket - Agri-Food 🎖️ 2019 - Artificial Intelligence Awards - Best Indoor Smart Garden 🎖️2019 - TechCrunch Top 5 Pick 🎖️2019 - Pitch@Palace - Vancouver Top 10 Finalist 🎖️2019 - Alpha Lab HardwareCup -… Show more AVA helps anyone, anywhere get growing. We invented AVA Byte, the "Nespresso for gardening" - a smart indoor garden to empower apartment-dwellers to grow delicious, organic food right at home, all year round, faster than soil. 🎖️ 2020 - Ready to Rocket - Emerging Rocket - Agri-Food 🎖️ 2019 - Artificial Intelligence Awards - Best Indoor Smart Garden 🎖️2019 - TechCrunch Top 5 Pick 🎖️2019 - Pitch@Palace - Vancouver Top 10 Finalist 🎖️2019 - Alpha Lab HardwareCup - Silicon Valley Regional Winner ($3,000) 🎖️ 2019 - Ready to Rocket - Emerging Rocket - Agri-Food 🎖️2019 - CES - Trend Forward Winner ($10,000) 🎖️2019 - BC 30 Under 30 2019 - Valerie Song 🎖️2019 - Good Design Award - Consumer Products 🎖️2018 - Veuve Clicquot - New Generation Award Finalist 🎖️2018 Small Business BC - Best Innovation Award ($1,500) 🎖️2018 Canadian SheEO 🎖️2018 Pitch 4 the Purse Top 3 Finalist 🎖️2017 GRAY’s Pitch Tank Winner 🎖️2017 Air Canada Sustainability Award Show less



Creekside Collaborative Garden

• Treasurer and Co-Director

  • Jul 2016 - Jul 2017

  Vancouver, Canada Area Join us for some neighbourhood urban gardening in Olympic Village! - Managing budget and expenses - Applying for grants and sponsorships



Labatt Breweries of Canada

• Beverage Manufacturing
• 700 & Above Employee

• Specialty Beer Merchant

  • May 2015 - Oct 2015

  Vancouver, British Columbia, Canada • Hand-selected for the Sales Development Program after 8 rounds of interviews • Merchandised for high-end restaurant accounts in the Greater Vancouver Area like Earls, Joeys, Browns, Milestones, Sharks, and Moxies • Assisted merchandising, events, and relationship management for the Specialty Team on bars, restaurants, and night clubs around Greater Vancouver area • Engaged proactively with existing and new accounts to grow business volume • Sold in new SKUs to local restaurant… Show more • Hand-selected for the Sales Development Program after 8 rounds of interviews • Merchandised for high-end restaurant accounts in the Greater Vancouver Area like Earls, Joeys, Browns, Milestones, Sharks, and Moxies • Assisted merchandising, events, and relationship management for the Specialty Team on bars, restaurants, and night clubs around Greater Vancouver area • Engaged proactively with existing and new accounts to grow business volume • Sold in new SKUs to local restaurant from my portfolio • Supported Specialty Team on executing events, hotels, restaurants, night clubs, and bars • Led beer education and training sessions at the Labatt Beer Institute CERTIFICATIONS: • Cicerone Certified Beer Server • Serving It Right Show less



Nature's Path Foods

• Food Production
• 1 - 100 Employee

• Jr. Assistant Brand Manager (Granola - Granola Bars)

  • Jul 2014 - Mar 2015

  Richmond, BC • Assisted in brand strategy and planning for the $130 million dollar granola category • Led new Love Crunch Bar product innovation from inception to launch, including: concept development, surveys, R&D, claims, certification, design, pallet diagrams, positioning, sales collateral, trade show campaigns, in-store promotional strategies, easels/displays, and pricing strategies • Spearheaded the Love Crunch Bar launch campaign at Natural Products Expo West 2015, sent to Anaheim to represent… Show more • Assisted in brand strategy and planning for the $130 million dollar granola category • Led new Love Crunch Bar product innovation from inception to launch, including: concept development, surveys, R&D, claims, certification, design, pallet diagrams, positioning, sales collateral, trade show campaigns, in-store promotional strategies, easels/displays, and pricing strategies • Spearheaded the Love Crunch Bar launch campaign at Natural Products Expo West 2015, sent to Anaheim to represent company at the show and implement campaign • Formulated the 3-year brand plan on the snack bar category through analyzing and extrapolating sales forecasts, SPINS, Nielsen, and Mintel data • Sold in recommendations on strategies and innovation ideas to sales team and core management team that will increase category dollar sales by 270%+ • Observed the corporate brand positioning process including concept copywriting, focus groups, scripting, actor recruiting, and TV ad production

• Brand Management Intern (Cold Cereals)

  • Feb 2014 - Jun 2014

  Richmond, BC • Assisted in brand strategy for the $120 million dollar adult cereal category (30% of the business) • Led development of flavour profile for new Qi’a innovation product • Saved more than $10,000 in margin through financial analysis and recipe refinement • Developed a pricing strategy for all of Nature’s Path’s puffed grain cereals • Created an Excel template for generating monthly category analysis reports • Assessed organic foods landscape for opportunities in uprising new… Show more • Assisted in brand strategy for the $120 million dollar adult cereal category (30% of the business) • Led development of flavour profile for new Qi’a innovation product • Saved more than $10,000 in margin through financial analysis and recipe refinement • Developed a pricing strategy for all of Nature’s Path’s puffed grain cereals • Created an Excel template for generating monthly category analysis reports • Assessed organic foods landscape for opportunities in uprising new categories



JDC West

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Business Strategy Case Competitor

  • May 2013 - Jan 2014

  Regina, Saskatchewan



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Consumer & Market Knowledge (CMK) Intern

  • May 2013 - Aug 2013

  Toronto, Canada Area • Identified incremental $30 million opportunity with a segment of Canadian moms • Trained organization on consumer segmentation, key human insights, and activation • Guided marketing department in forming fiscal year marketing strategy • Led design and development of "Insighter News Canada,” an internal CMS website • Introduced importance of informal learning environments in blog post training • Identified $2.5 million opportunity with FAST Team in eCommerce • Initiated… Show more • Identified incremental $30 million opportunity with a segment of Canadian moms • Trained organization on consumer segmentation, key human insights, and activation • Guided marketing department in forming fiscal year marketing strategy • Led design and development of "Insighter News Canada,” an internal CMS website • Introduced importance of informal learning environments in blog post training • Identified $2.5 million opportunity with FAST Team in eCommerce • Initiated discussion for a pilot social listening tool for TaiwanFest 2013 • Rebranded the Canadian MDO Women’s Network with logo redesign and organizing kick-off event with over 70 female attendees. Show less



JDC West

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Entrepreneurship Team Competitor

  • Sep 2012 - Jan 2013

  • Placed Second in Entrepreneurship amongst 12 business schools • Complimented by judges and peers of product feasibility, immense creativity, and extreme professionalism • Dedicated 100+ hours to training, practice, volunteering and mock competitions • Mastered rapid PowerPoint deck building within a month • Trained more than 15 hours as an athletic substitute with the athletics team • Designed visual materials including athletic jerseys, team T-shirts, stickers and posters



DDB China Group

• China
• Advertising Services
• 1 - 100 Employee

• PR Intern

  • Jul 2012 - Aug 2012

  Shanghai, China • Revamped “Hotpot,” the internal knowledge management system; wrote brief and designed mockups for vendors, then evaluated vendor solutions. • Researched, structured, titled, co-wrote and edited a “Yellow Paper” (thought-driving, opinion-based paper) on the Business of Religion in China. • Managed Twitter, DDBlog, Hotpot, and eDM by writing, editing and publishing various articles, blogs, research papers, news, and case studies.



Redwood Strategic Inc.

• Technology, Information and Internet
• 1 - 100 Employee

• Windows Campus Guru

  • Nov 2011 - May 2012

  UBC • Evangelize students and transforming campus life through technology by facilitating demos, events and giveaways on UBC Campus. • Demonstrate features of Windows PCs, Internet Explorer 9, Windows Live, Windows Live Essentials, Microsoft Office to students. • Featured in the January Hall of Fame for winning the Most Creative Execution. • Challenged to take on the Guru role at the Bookstore for 3 weeks at the PC department, involving recommendations and demos. • Initiated a weekly… Show more • Evangelize students and transforming campus life through technology by facilitating demos, events and giveaways on UBC Campus. • Demonstrate features of Windows PCs, Internet Explorer 9, Windows Live, Windows Live Essentials, Microsoft Office to students. • Featured in the January Hall of Fame for winning the Most Creative Execution. • Challenged to take on the Guru role at the Bookstore for 3 weeks at the PC department, involving recommendations and demos. • Initiated a weekly Windows Workshops campaign at the Bookstore. • Representing Windows as a PR representative alongside the President of Microsoft Canada, Eric Gales, and the Dean of the Sauder School of Business, Daniel F. Muzyka. • Published in front page of the Vancouver Sun's Business section. Show less



Style and the City 2012

• Creative Director

  • May 2011 - Mar 2012

  • Managed the Style brand through generation of promotional content (bookmarks, posters, sponsorship pamphlets, stickers, programs, itineraries). • Coded, designed, managed and updated the Style 2012 website using Adobe Dreamweaver CS5, supplemented by Fireworks, and Photoshop. • Produced and designed monthly newsletters, managed subscribers, and integrated social media using MailChimp. • Generated two promotional videos using only photos, Windows Live Movie Maker, Reaper, and… Show more • Managed the Style brand through generation of promotional content (bookmarks, posters, sponsorship pamphlets, stickers, programs, itineraries). • Coded, designed, managed and updated the Style 2012 website using Adobe Dreamweaver CS5, supplemented by Fireworks, and Photoshop. • Produced and designed monthly newsletters, managed subscribers, and integrated social media using MailChimp. • Generated two promotional videos using only photos, Windows Live Movie Maker, Reaper, and Photoshop. Show less



Vancouver 2012 World Model United Nations Bid Committee

• Director of Brand and Creative Services

  • Jan 2011 - Mar 2012

  Spearheading team of 5 creative executives Creating posters and exhibits Generating logos and guides Designed bidbook to represent Vancouver (previously Vancouver 2012 World Model United Nations Bid Committee) Created letterheads and promotional materials such as posters Co-designed the WorldMUN Vancouver web page



UBC AdvertisInc

• Creative Executive/Blogger

  • Sep 2010 - Jan 2012

  Current Role: Blogger Check out our page at: http://blog.advertisinc.ca/ Past project: MBA Society Generating logos, creating mottos, designing web pages



Dale Carnegie training - Taiwan

• Graduate Assistant

  • Jun 2008 - Sep 2011

  Third time Graduate Assistant Leading by example, I work with other GA's to facilitate each session and ensure learners are comfortable in the Carnegie environment Represented Dale Carnegie Taiwan as a student ambassador, translating lessons for representatives from Dale Carnegie Indonesia



Focus 2040

• Top 10 Finalist

  • Feb 2011 - Feb 2011

  Formulated a forecast on the future of human resourcing in 2040 through extensive research. Represented UBC as a Top 10 Finalist, and the West Coast as one of two students that were fully sponsored for the competition.



2010 Contagious Marketing Conference

• Volunteer

  • Nov 2010 - Nov 2010



DB Schenker Taiwan

• Secretary

  • Jul 2008 - Aug 2008

  Responsible for secretarial duties such as handling notifications of purchase orders, organizing and filing documents, answering phone calls, and typing letters. Learned basics of Schenker’s logistics and supply chains, company operations as well as handling of communications.