Valerie Rivera

Mullticultural Marketing Manager at Orbic
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Contact Information
us****@****om
(386) 825-5501
Location
San Juan, Puerto Rico, PR
Languages
  • Spanish -
  • English -

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Credentials

  • OMCA™ Certification for Digital Marketers Test Prep
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • Food Safety Manager
    National Registry of Food Safety Professionals (NRFSP)
    Feb, 2012
    - Nov, 2024

Experience

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Mullticultural Marketing Manager
      • Feb 2022 - Present

  • Elite Series Group, Inc.
    • San Juan, Puerto Rico
    • Strategy Marketing Manager
      • Oct 2020 - Dec 2021

      My professional services were hired to help structure inside out the overall operations and marketing activities the local agency needed, in order to keep a positive growth. • Structured and managed the agency’s team to improve production and communications across the board. • Implemented agency rallies every 3-4 months to promote productivity within the internal team. • Enchanced agency’s creative materials, proposals and look-and-feel through a brand revamp. • Managed to optimize current client portfolios. • Worked closely with customers when related to any key steps towards the current business plan. Show less

    • United States
    • Telecommunications
    • 700 & Above Employee
    • National Field Marketing Manager
      • Jan 2019 - Jun 2020

      Ideate and develop strategic plans and programs within one of the TOP 3 telecommunication carriers in the US mainland. Accountabilities: national marketing campaigns, project management, ROI analysis, integrated marketing with specific national initiatives, event/planning support to other teams, marketing materials, and other initiatives to improve foot traffic to retail stores across the U.S. • Executed and managed Hispanic market and General market interactive campaigns such as: 5G Field Marketing Program, Samsung S10 launch field experiential and much more. • Social Media ideation and planning for marketing regional teams to execute for specific programs. • Privilege to work with top advertising agencies such as: Henry Cardenas, M8 Agency, Sprint’s internal (YellowFan) agency, Gold & Fish Agency. Show less

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Field Marketing Manager II
      • Aug 2016 - Apr 2018

      Field Marketing Manager II focused on base management and strategy planning. Data-driven campaigns and projects planned and implemented locally for customer experience enhancement and customer retention. Analysis and recommendation efforts provided to local sales teams for new retail channels focused on acquisition.

    • Marketing Coordinator
      • Jul 2014 - Aug 2016

      Ideate, plan, execute and supervise local marketing programs to enhance retail channel productivity. Responsible to provide daily reporting to market's marketing executives regards to market trends, and budget/investment in contrast with KPIs, and develop recommendations for future marketing programs. In charge of planning meetings with internal and external parties. Coordination of tactical efforts. Support and keep cadence of relationships with cross-functional teams, external agency and business customers. Show less

    • Store Manager
      • Oct 2011 - Jun 2014

      Responsible for supervising daily operation in POS included but not limited to daily shifts schedule, new hiring interviews and trainnings, daily cash and payroll reconciliation, inventory, staff meeting, etc. Also responsible for assisting daily operations during employees' absences like produce's preparation, customer assistence, cashier, closing, etc. Responsible for supervising daily operation in POS included but not limited to daily shifts schedule, new hiring interviews and trainnings, daily cash and payroll reconciliation, inventory, staff meeting, etc. Also responsible for assisting daily operations during employees' absences like produce's preparation, customer assistence, cashier, closing, etc.

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Accountant Internship
      • Jun 2010 - Jun 2010

      Responsible for auditing employees' expense reports, assists with accounts payable in reviewing invoices for payment and post data to General Ledger's accounts. I'm also responsible for assisting Finance department personnel as needed and other duties as assigned. Responsible for auditing employees' expense reports, assists with accounts payable in reviewing invoices for payment and post data to General Ledger's accounts. I'm also responsible for assisting Finance department personnel as needed and other duties as assigned.

Education

  • University of Puerto Rico at Bayamon
    Bachelor of Business Administration - BBA, Marketing
    2009 - 2014
  • Colegio Sagrados Corazones, Puerto Rico
    General Program High School Diploma
    2006 - 2009

Community

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