Experience

Shatterizer Inc.

• Canada
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Chief Strategy Officer, Co-Founder

  • Apr 2017 - Present

  Shatterizer™ is a rapidly growing start-up company, online platform and community dedicated to presenting the leading vaping devices and technology. The Shatterizer brand wants to share knowledge and experience to help consumers better understand this ever-changing market. Designing and adapting new products as technology continually changes is also a main focus. The Shatterizer unveiled on September 9, 2017! As the Chief Strategy Officer, Val brings 15+ years of experience… Show more Shatterizer™ is a rapidly growing start-up company, online platform and community dedicated to presenting the leading vaping devices and technology. The Shatterizer brand wants to share knowledge and experience to help consumers better understand this ever-changing market. Designing and adapting new products as technology continually changes is also a main focus. The Shatterizer unveiled on September 9, 2017! As the Chief Strategy Officer, Val brings 15+ years of experience scaling start-ups and in marketing communications. With a background in innovative tech industries such as 3D, VR and open-source, she’s dedicated to growth hacking and boot strapping and leadership support. Val recently came from a top Canadian accelerator and is truly a gear and gadgets entrepreneurial kind of gal. Her interests are gardening and puppies and she recently adopted a rescue from the Toronto Humane Society she named Honey. Show less



CFC Media Lab

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Specialist, Digital Marketing and Communications

  • Jan 2016 - Dec 2016

  The CFC Media Lab is a unique production think-tank, training institute and accelerator for emerging interactive and digital creators, practitioners, entrepreneurs and companies, which has graduated over 200 professionals, prototyped over 100 interactive products and commercialized over 30 technologically-savvy start-ups. IDEABOOST is a business accelerator with a difference - a bootcamp for companies that want to navigate an entertainment ecosystem that has been radically disrupted by… Show more The CFC Media Lab is a unique production think-tank, training institute and accelerator for emerging interactive and digital creators, practitioners, entrepreneurs and companies, which has graduated over 200 professionals, prototyped over 100 interactive products and commercialized over 30 technologically-savvy start-ups. IDEABOOST is a business accelerator with a difference - a bootcamp for companies that want to navigate an entertainment ecosystem that has been radically disrupted by new technologies and demanding audience expectations. LEARN MORE www.ideaboost.ca Show less



CanWood Entertainment

• Canada
• Entertainment Providers
• 1 - 100 Employee

• VP of Media & Communications

  • Dec 2012 - 2016

  Valerie McCulloch is the VP of Media and Communications for CanWood Entertainment Inc., leading comprehensive campaigns to publicize CanWood’s properties. She is determined to find the most entertaining, integrated, synchronized and successful way to deliver engaging brand communication. With an entrepreneurial spirit and specialization in digital community socializing, she is objective driven and results based. Val is devoted to data, research, analytics and applying discovered insights to… Show more Valerie McCulloch is the VP of Media and Communications for CanWood Entertainment Inc., leading comprehensive campaigns to publicize CanWood’s properties. She is determined to find the most entertaining, integrated, synchronized and successful way to deliver engaging brand communication. With an entrepreneurial spirit and specialization in digital community socializing, she is objective driven and results based. Val is devoted to data, research, analytics and applying discovered insights to craft and implement strategy. She is as diligent in internal infrastructure planning as she is to managing marketing communications, public relations, and sponsorship initiatives and grassroots experiential events from proposal, to market, to post. Val seeks to create, inspire and generate value at every interaction and with each of CanWood’s collaborators. www.canwoodentertainment.com https://www.facebook.com/CanwoodEntertainment http://www.linkedin.com/company/canwood-entertainment https://twitter.com/CW_Entertains https://www.youtube.com/user/canwoodentertainment Show less



Toronto ACM Siggraph Chapter

• Canada
• Entertainment Providers

• Secretary

  • Nov 2012 - 2015

  Toronto Val is an entrepreneurial marketing professional in collaboration with CanWood Entertainment Inc. Val first heard of ACM SIGGRAPH in 2012, as Director of Marketing for RenderLife. With the opportunity to attend the conference in LA, she was inspired by the experiential edutainment: industry education mixed with entertainment (and the parties). Enchanted by the epic events and incredibly intelligent people, she realized a Toronto Chapter Revival was imperative. She enjoys socializing… Show more Val is an entrepreneurial marketing professional in collaboration with CanWood Entertainment Inc. Val first heard of ACM SIGGRAPH in 2012, as Director of Marketing for RenderLife. With the opportunity to attend the conference in LA, she was inspired by the experiential edutainment: industry education mixed with entertainment (and the parties). Enchanted by the epic events and incredibly intelligent people, she realized a Toronto Chapter Revival was imperative. She enjoys socializing, networking and connecting online and in-person, or at the beach. She invites you to Follow the Toronto ACM SIGGRAPH Chapter or Twitter and Like US on Facebook Visit http://toronto.siggraph.org/ https://twitter.com/TO_siggraph https://www.facebook.com/TorontoACMSIGGRAPH Show less



Southpaw Technology

• Canada
• Software Development
• 1 - 100 Employee

• Social Media Marketing Consultant

  • Dec 2013 - Jul 2014

  Toronto, Canada Area Southpaw Technology Specialties include: Digital Asset Management, Workflow Management, Production Asset Management, Enterprise Content Management and are the creators of TACTIC Software. For exciting developments: Like https://www.facebook.com/southpawtechnology on Facebook Follow Tactic Software on Twitter https://twitter.com/tactic_software Connect with http://www.southpawtech.com/ on LinkedIn



RenderLife Inc.

• United States
• Medical Practices

• Director of Marketing & Sales

  • May 2012 - Dec 2012

  Toronto • Responsible for all integrated marketing planning, includig the creation, implementation and execution of marketing mix components to formulate a cohesive brand strategy • Constructed and managed all social media elements, public relations, advertising, promotions, tradeshows and events, designed and crafted launch plan • Led consumer, client, and competitor research to align company direction and discover opportunities to harness • Built the process and infrastructure associated… Show more • Responsible for all integrated marketing planning, includig the creation, implementation and execution of marketing mix components to formulate a cohesive brand strategy • Constructed and managed all social media elements, public relations, advertising, promotions, tradeshows and events, designed and crafted launch plan • Led consumer, client, and competitor research to align company direction and discover opportunities to harness • Built the process and infrastructure associated with internal team development Show less



Vibrant Ideation & Marketing

• Associate Director, Client Services

  • Aug 2007 - Feb 2012

  Toronto, National • Led 44 turn-key National marketing campaigns aligning in person & online strategies: designed, executed from ideation to completion • Expertise in Sales Activation, Special Events, Creative Production, Sponsorship, Social Media and Contesting • Developed organic account growth within BELL, LABATT, E.&J. GALLO, PHILIPS & SONS, MEREK, BACARDI & SLEEMAN • Represented multiple products within retail partners: LCBO, BCLS, SAQ, SLGA, TheBeerStore, Best Buy, Future Shop, Bell Stores… Show more • Led 44 turn-key National marketing campaigns aligning in person & online strategies: designed, executed from ideation to completion • Expertise in Sales Activation, Special Events, Creative Production, Sponsorship, Social Media and Contesting • Developed organic account growth within BELL, LABATT, E.&J. GALLO, PHILIPS & SONS, MEREK, BACARDI & SLEEMAN • Represented multiple products within retail partners: LCBO, BCLS, SAQ, SLGA, TheBeerStore, Best Buy, Future Shop, Bell Stores, Sony, Cost-Co, Canadian Tire, HMV, WalMart Show less