Valerie Guerrero
Founder at The Artisan Group®- Claim this Profile
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Bio
Kellie Medivitz
Valerie is an esteemed professional with a refined and accomplished approach to business. As the founder of The Artisan Group, she has established a platform that promotes celebrity gifting and television placement opportunities for small business artisans. She has solidified her position as a trusted representative within the industry, ensuring that celebrities can confidently pose for professional photos with the artisans' products during luxury celebrity gifting lounge events. Valerie's proven hustle and grit have enabled her to engage the attention of many industry professionals, leading to close to a thousand placements of artisan pieces in over 50 popular television shows and movies. As a former artisan and group representative, I have worked closely with Valerie, witnessing her tireless dedication to maintaining a close-knit community. She offers excellent exposure opportunities to members and provides valuable resources for marketing, social media, public relations, and more. Her efforts have been a driving force behind the success of The Artisan Group.
Jennie Lau
Valerie is an amazing leader, AdmirableJewels is extremely grateful to have been chosen to TAG. All of Valerie's event planning and expertise makes everything a breeze to go through. We love working with her!
Kellie Medivitz
Valerie is an esteemed professional with a refined and accomplished approach to business. As the founder of The Artisan Group, she has established a platform that promotes celebrity gifting and television placement opportunities for small business artisans. She has solidified her position as a trusted representative within the industry, ensuring that celebrities can confidently pose for professional photos with the artisans' products during luxury celebrity gifting lounge events. Valerie's proven hustle and grit have enabled her to engage the attention of many industry professionals, leading to close to a thousand placements of artisan pieces in over 50 popular television shows and movies. As a former artisan and group representative, I have worked closely with Valerie, witnessing her tireless dedication to maintaining a close-knit community. She offers excellent exposure opportunities to members and provides valuable resources for marketing, social media, public relations, and more. Her efforts have been a driving force behind the success of The Artisan Group.
Jennie Lau
Valerie is an amazing leader, AdmirableJewels is extremely grateful to have been chosen to TAG. All of Valerie's event planning and expertise makes everything a breeze to go through. We love working with her!
Kellie Medivitz
Valerie is an esteemed professional with a refined and accomplished approach to business. As the founder of The Artisan Group, she has established a platform that promotes celebrity gifting and television placement opportunities for small business artisans. She has solidified her position as a trusted representative within the industry, ensuring that celebrities can confidently pose for professional photos with the artisans' products during luxury celebrity gifting lounge events. Valerie's proven hustle and grit have enabled her to engage the attention of many industry professionals, leading to close to a thousand placements of artisan pieces in over 50 popular television shows and movies. As a former artisan and group representative, I have worked closely with Valerie, witnessing her tireless dedication to maintaining a close-knit community. She offers excellent exposure opportunities to members and provides valuable resources for marketing, social media, public relations, and more. Her efforts have been a driving force behind the success of The Artisan Group.
Jennie Lau
Valerie is an amazing leader, AdmirableJewels is extremely grateful to have been chosen to TAG. All of Valerie's event planning and expertise makes everything a breeze to go through. We love working with her!
Kellie Medivitz
Valerie is an esteemed professional with a refined and accomplished approach to business. As the founder of The Artisan Group, she has established a platform that promotes celebrity gifting and television placement opportunities for small business artisans. She has solidified her position as a trusted representative within the industry, ensuring that celebrities can confidently pose for professional photos with the artisans' products during luxury celebrity gifting lounge events. Valerie's proven hustle and grit have enabled her to engage the attention of many industry professionals, leading to close to a thousand placements of artisan pieces in over 50 popular television shows and movies. As a former artisan and group representative, I have worked closely with Valerie, witnessing her tireless dedication to maintaining a close-knit community. She offers excellent exposure opportunities to members and provides valuable resources for marketing, social media, public relations, and more. Her efforts have been a driving force behind the success of The Artisan Group.
Jennie Lau
Valerie is an amazing leader, AdmirableJewels is extremely grateful to have been chosen to TAG. All of Valerie's event planning and expertise makes everything a breeze to go through. We love working with her!
Experience
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The Artisan Group®
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Entertainment
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1 - 100 Employee
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Founder
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Jan 2011 - Present
The Artisan Group® is a premier entertainment marketing organization, and we are on a mission to introduce Hollywood to the best of the handcrafted movement. We do it by providing owners of artisan businesses the chance to introduce their products to celebrities, industry leaders, VIPs, and members of the press through participation in luxury celebrity gift lounges. Because The Artisan Group takes a collaborative approach to participation in these celebrity lounges, a marketing opportunity that would be prohibitively expensive for most small companies becomes surprisingly affordable. Since 2011, our experienced event representatives have acted as spokespersons and ambassadors for countless artists at Hollywood’s top gift lounges, with fantastic results. Because they know and trust us, most celebrities will pose for a professional photo with our artisans’ products. We are also on-point with courting key industry executives, directors, set decorators, celebrity stylists, talent managers, producers, and buyers—because they love their swag too, and are often generous endorsers. To date, The Artisan Group has placed over 800 artisan products, created by our members, on over 50 hit television shows. We also offer members guidance in sales, marketing, social media and public relations. Participation in The Artisan Group is by-invitation-only. The result is an exclusive, close-knit community of talented artisans who exhibit excellence of product (appropriate size-wise for gifting), great product photography, impressive branding and online presence on social media, and an established online sales record. Show less
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Guerrero Designs
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United States
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Furniture
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Sole Proprietor/Graphic Designer
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Mar 2008 - Present
Design, market and sell customized designer paper goods, invitations, and announcements for my nine e-commerce graphics shoppes. Over one-hundred of my designs have received accolades and top awards. Most recently, designs from my BeezKneez shoppe (http://www.BeezKneezDesigns.com) have been included in the Celebrity Gift Lounges for the 2011-2012 Golden Globes, the 2011 Sundance Film Festival, the 2011 Kids Choice Awards, the 2011-2012 Primetime Emmys, the 2012 MTV Movie Awards, the 2012 Academy Awards, the 2012 American Music Awards, and the 46th Annual Country Music Awards. Show less
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Cisco
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Sr. Graphic Artist
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Jan 2007 - May 2010
Responsible for graphic production layout of online marketing collateral such as data sheets, product bulletins, white papers, end-of-life/end-of-sale documents, brochures, ordering guides, deployment guides, and FAQs. Led production team on simultaneous A-level (75+ pieces) product launches. Illustrated and recreated complex technical schematics and drawings. Produced and published static end-of-tree collateral to cisco.com using Web Publisher tool. Well versed in Adobe CS2-CS6 (Illustrator, Photoshop, and InDesign), and an expert in MS Office. Show less
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Sr. Account Operations Manager III
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Jun 1998 - Jan 2007
Direct all operations of Desktop Publishing departments for clients such as Merrill Lynch, and Morgan Stanley (3 locations), including revenues exceeding $8MM annually, P&L analysis, budget management, payroll, billing, and performance reporting. Assist with RFP/RFI process. Identify and seize opportunities to implement process improvements and service enhancements. Interface with customers to promote benefits and capabilities of new or revised services. Manage up to 35 direct reports, with responsibility for hiring, training, assignments, scheduling, and discipline. Created and implemented a comprehensive Global Tracking Tool for desktop publishing and reprographics departments that became the defacto model for Morgan Stanley on a global level. Show less
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Community
