Experience

Fulcrum Home Loans

• United States
• Financial Services
• 1 - 100 Employee

• Creative Brand Manager

  • Sep 2023 - Present

• Branding Designer

  • Nov 2022 - Sep 2023

  Develop and maintain brand guidelines and standards to correct usage of brand elements, including logos, colors, typography, and imagery Create brand guidelines and style guides to ensure consistent application of the brand across various touch points Collaborating with clients & marketing teams to make sure designs are accurately reflecting brands image. Making revisions & adjustments to designs based on feedback Managing multiple design projects simultaneously while meeting… Show more Develop and maintain brand guidelines and standards to correct usage of brand elements, including logos, colors, typography, and imagery Create brand guidelines and style guides to ensure consistent application of the brand across various touch points Collaborating with clients & marketing teams to make sure designs are accurately reflecting brands image. Making revisions & adjustments to designs based on feedback Managing multiple design projects simultaneously while meeting deadlines Ensuring that all designs are produced to the highest standards of quality & accuracy Participating in team meetings & providing input on design-related topics and projects Providing support & guidance to junior designers Strategize event campaigns Provide input & creative solutions to enhance brand experiences and strengthen brand perception. Translate brand strategy into visual representations Brand consistency by educating internal and external stakeholders on brand guidelines and providing guidance on proper brand implementation Establish and maintain a central repository for brand assets, including logos, templates, and design files, to facilitate consistent and efficient brand communication Collaborate with various Loan Officers, such as marketing, product, and communications, to align brand strategies and creative executions Working with the marketing director to create a strategic marketing strategy and mapping out the tasks needed to implement that strategy. Collaborating with writers, photographers, and videographer/editors to create content. Creating and managing a content calendar and scheduling deadlines. Determining marketing campaign budgets and ensuring that all staff adheres to them. Managing and supervising marketing projects from beginning to end. Content Creation and social media management for all of company’s platforms. Composing and strategizing weekly marketing emails and sending out to corresponding agents.



Self Employed

• Real Estate
• 1 - 100 Employee

• Web Designer

  • Sep 2021 - Jun 2022

  Tennessee, United States



Atlas Coffee and Co

• Barista and Marketer

  • Sep 2021 - Jun 2022

  Clarksville, Tennessee, United States Marketing Takes photos and videos for social media, online presence for website, and mobile ordering Updates and creates/designs the online website along with their e-commerce/ordering system Helps strategize content for social and site Updating and helping create POS for employees to use on Square Helps direct and design marketing materials for social and print: brochures, merchandise, business cards and stickers. Handles system problems for the Square… Show more Marketing Takes photos and videos for social media, online presence for website, and mobile ordering Updates and creates/designs the online website along with their e-commerce/ordering system Helps strategize content for social and site Updating and helping create POS for employees to use on Square Helps direct and design marketing materials for social and print: brochures, merchandise, business cards and stickers. Handles system problems for the Square system Barista Makes specialty drinks for customers Handles money for every purchase Helps come up with game plans for the shift and evaluate what’s strategically working and not working Customer facing and thinks quickly on their feet for problems that occur Show less


The Cultivated Co
• United States
• Advertising Services
• 1 - 100 Employee
• Web Designer

  • Jun 2020 - Jun 2022


Starbucks

• United States
• Retail
• 700 & Above Employee

• Barista

  • 2019 - Jun 2020

  Clarksville, Tennessee Area



Designs by Valerie Lynn

• Freelance Graphic Designer

  • Feb 2018 - Jun 2020

  Clarksville, Tennessee Area



Sandhills Global

• United States
• Software Development
• 700 & Above Employee

• Freelance Interactive Designer

  • Nov 2018 - Dec 2019

  Lincoln, Nebraska

• Interactive Designer

  • Feb 2017 - Nov 2018

  Nebraska I create websites for companies that are in the agriculture, aircraft, construction and trucking company. Please check out my personal website for examples that I've designed. The sites I design are focused on SEO, responsiveness and being user friendly for everyone.



Fruitful Design

• United States
• Graphic Design
• 1 - 100 Employee

• Internship

  • Oct 2015 - Oct 2015

  Omaha, Nebraska I was very grateful that Fruitful Design welcomed me with open arms for 2 weeks! They taught me a lot that I can carry on throughout my design career. I met with amazing clients and met great people all because of Fruitful.