Valerie Riley
Senior Director, Content & Digital Marketing at Insightly- Claim this Profile
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Bio
Joe B.
It was an absolute pleasure to work under Valerie as a direct report for 3 years. She is kind, patient and encouraging. She has a great way of pushing and expanding one's skill set without ever micromanaging. I enjoyed my time with her at Info Tech, Inc. and am a better designer because of her leadership.
Joe B.
It was an absolute pleasure to work under Valerie as a direct report for 3 years. She is kind, patient and encouraging. She has a great way of pushing and expanding one's skill set without ever micromanaging. I enjoyed my time with her at Info Tech, Inc. and am a better designer because of her leadership.
Joe B.
It was an absolute pleasure to work under Valerie as a direct report for 3 years. She is kind, patient and encouraging. She has a great way of pushing and expanding one's skill set without ever micromanaging. I enjoyed my time with her at Info Tech, Inc. and am a better designer because of her leadership.
Joe B.
It was an absolute pleasure to work under Valerie as a direct report for 3 years. She is kind, patient and encouraging. She has a great way of pushing and expanding one's skill set without ever micromanaging. I enjoyed my time with her at Info Tech, Inc. and am a better designer because of her leadership.
Credentials
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Accredited in Public Relations (APR)
Public Relations Society of America (PRSA)
Experience
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Insightly
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United States
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Software Development
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1 - 100 Employee
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Senior Director, Content & Digital Marketing
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Feb 2023 - Present
Manage the content, digital and events channels for a growing SaaS company in the martech space. Develop quarterly KPIs for the team revenue supporting goals for the business. Day-to-day, I manage and oversee events and trade shows, SEO, content generation, video/audio production, organic and paid social, paid search, webinars and website content. I report to the CMO.
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Content Marketing Director
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Jan 2022 - Mar 2023
Use content marketing strategy to drive quality leads through the sales funnel for a CRM platform. Support ABM, paid social, and paid search funnel development and execution for maximum efficiency. Develop content for all phases of the marketing funnel. Manage the relationship with PR firm of record and contribute writing and ideation skills to generate sponsored content. Develop and maintain competitor comparison marketing pieces for low-funnel lead generation and sales enablement. Manage… Show more Use content marketing strategy to drive quality leads through the sales funnel for a CRM platform. Support ABM, paid social, and paid search funnel development and execution for maximum efficiency. Develop content for all phases of the marketing funnel. Manage the relationship with PR firm of record and contribute writing and ideation skills to generate sponsored content. Develop and maintain competitor comparison marketing pieces for low-funnel lead generation and sales enablement. Manage social content and organic social strategy. Manage the editorial calendar and video marketing strategy. Manage communication to existing customers to ensure awareness of product updates, and to encourage retention and promote advocacy. Develop and lead the lead generation webinar series. - Launched a 'demo on demand' page to support the self-guided buyer's journey - Developed a vendor comparison guide that generates low-funnel leads - Brought SEO in-house for a significant savings with results consistent with agency work - Launched virtual VIP events to speed in-funnel leads to close - Launched a live events strategy showing positive ROI in 3 months
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ITPro, from ACI Learning
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United States
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E-Learning Providers
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1 - 100 Employee
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VP of Content & Category Marketing
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Oct 2017 - Jan 2022
VP of Content & Category Marketing, October 2020-January 2022 Director of Marketing, October 2017-October 2020 VP role: Lead the content & media marketing team and the ITProTV category team. Manage development of assets for sales enablement and customer success, including YouTube videos, webinars, white papers, website content and technical blogs. Manage the trade show and events presence, including media relations. Manage a weekly tech podcast and manage podcast advertising via… Show more VP of Content & Category Marketing, October 2020-January 2022 Director of Marketing, October 2017-October 2020 VP role: Lead the content & media marketing team and the ITProTV category team. Manage development of assets for sales enablement and customer success, including YouTube videos, webinars, white papers, website content and technical blogs. Manage the trade show and events presence, including media relations. Manage a weekly tech podcast and manage podcast advertising via agencies. Manage the relationship with a technical PR agency of record. Director role (before being acquired): Created and launched the company's first B2B marketing strategy in 2017 which resulted in 70% revenue growth over two years, wherein B2B went from 30% of revenue to 70% of revenue. Directing the use of various channels such as social marketing, SEO, content marketing, digital marketing, field marketing, podcast advertising, external relations and affiliate marketing to attract CIOs, CISOs, IT directors, and IT managers in SMBs and enterprises. Strong focus on lead generation to enable the sales team to create a quality pipeline of leads that close and renew. Manage a budget of $2.1M and a team of six. Show less VP of Content & Category Marketing, October 2020-January 2022 Director of Marketing, October 2017-October 2020 VP role: Lead the content & media marketing team and the ITProTV category team. Manage development of assets for sales enablement and customer success, including YouTube videos, webinars, white papers, website content and technical blogs. Manage the trade show and events presence, including media relations. Manage a weekly tech podcast and manage podcast advertising via… Show more VP of Content & Category Marketing, October 2020-January 2022 Director of Marketing, October 2017-October 2020 VP role: Lead the content & media marketing team and the ITProTV category team. Manage development of assets for sales enablement and customer success, including YouTube videos, webinars, white papers, website content and technical blogs. Manage the trade show and events presence, including media relations. Manage a weekly tech podcast and manage podcast advertising via agencies. Manage the relationship with a technical PR agency of record. Director role (before being acquired): Created and launched the company's first B2B marketing strategy in 2017 which resulted in 70% revenue growth over two years, wherein B2B went from 30% of revenue to 70% of revenue. Directing the use of various channels such as social marketing, SEO, content marketing, digital marketing, field marketing, podcast advertising, external relations and affiliate marketing to attract CIOs, CISOs, IT directors, and IT managers in SMBs and enterprises. Strong focus on lead generation to enable the sales team to create a quality pipeline of leads that close and renew. Manage a budget of $2.1M and a team of six. Show less
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Constant Contact Lead Gen & CRM
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United States
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Software Development
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1 - 100 Employee
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Director, Content & Product Marketing
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Feb 2016 - Oct 2017
Director, Product & Content Marketing, June 2017-October 2017 Senior Manager, Product & Content Marketing, February 2016-June 2017 Establish KPIs and measure performance to optimize outcomes for business growth. Use content marketing tactics to drive quality leads through the sales funnel for a marketing automation platform. Develop content for all phases of the marketing funnel. Develop and maintain competitor comparison marketing pieces for sales enablement. Lead the corporate video… Show more Director, Product & Content Marketing, June 2017-October 2017 Senior Manager, Product & Content Marketing, February 2016-June 2017 Establish KPIs and measure performance to optimize outcomes for business growth. Use content marketing tactics to drive quality leads through the sales funnel for a marketing automation platform. Develop content for all phases of the marketing funnel. Develop and maintain competitor comparison marketing pieces for sales enablement. Lead the corporate video marketing strategy, including video direction and production. Manage social content and organic social strategy. Manage the editorial calendar, ensuring content is aligned with strategic initiatives and buyer personas. Develop communications to existing customers to ensure retention and promote advocacy. Manage a team of writers and partner with design leads to offer creative services to the entire team. Represent the company at trade shows and events. Utilize Agile methodologies for project management. Show less Director, Product & Content Marketing, June 2017-October 2017 Senior Manager, Product & Content Marketing, February 2016-June 2017 Establish KPIs and measure performance to optimize outcomes for business growth. Use content marketing tactics to drive quality leads through the sales funnel for a marketing automation platform. Develop content for all phases of the marketing funnel. Develop and maintain competitor comparison marketing pieces for sales enablement. Lead the corporate video… Show more Director, Product & Content Marketing, June 2017-October 2017 Senior Manager, Product & Content Marketing, February 2016-June 2017 Establish KPIs and measure performance to optimize outcomes for business growth. Use content marketing tactics to drive quality leads through the sales funnel for a marketing automation platform. Develop content for all phases of the marketing funnel. Develop and maintain competitor comparison marketing pieces for sales enablement. Lead the corporate video marketing strategy, including video direction and production. Manage social content and organic social strategy. Manage the editorial calendar, ensuring content is aligned with strategic initiatives and buyer personas. Develop communications to existing customers to ensure retention and promote advocacy. Manage a team of writers and partner with design leads to offer creative services to the entire team. Represent the company at trade shows and events. Utilize Agile methodologies for project management. Show less
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Infotech
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Software Development
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400 - 500 Employee
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Senior Manager, Marketing and Communications
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Aug 1999 - Feb 2016
Senior Manager, Marketing and Communications Create product marketing plans, including establishing a value proposition, drafting messaging, identifying promotional opportunities, developing collateral, and promoting products at trade shows and events. Manage a team responsible for product marketing and advertising to ensure the outcomes of these areas match corporate strategic goals. Establish team budgets and manage personnel. Manage social media presence and corporate website… Show more Senior Manager, Marketing and Communications Create product marketing plans, including establishing a value proposition, drafting messaging, identifying promotional opportunities, developing collateral, and promoting products at trade shows and events. Manage a team responsible for product marketing and advertising to ensure the outcomes of these areas match corporate strategic goals. Establish team budgets and manage personnel. Manage social media presence and corporate website design/content. Manage corporate blog and ghost-write entries. Manage media relations. Create and execute e-campaigns and e-newsletters for emerging product lines. Storyboard and executive produce corporate videos. Create and maintain printed marketing materials to support sales functions for all product lines, including sales sheets and product brochures. Design and maintain the corporate trade show presence, and execute pre-, at- and post-show promotions to maximize trade show ROI. Manage corporate proposal writing, responding to government issued RFIs/RFPs. Provide graphical design consultation to technical teams for product interfaces. Serve as community representative for Chamber events and manage community relations. Marketing Manager, February 2007 – April 2011 Senior Communications Specialist, March 2001 - February 2007 Create multimedia presentations and movies in support of corporate and sales goals. Write and design printed materials for use in support of the sales team. Maintain corporate Internet presence. Issue press releases and manage media relationships for the corporation. Pitch articles and respond to media inquiries. Communications Specialist, August 1999 – March 2001 Design and write newsletters for two product line newsletters. Maintain product marketing pieces and brochures. Contribute to copy and design of corporate website. Create multi-media presentations. Design and maintain software packaging. Show less Senior Manager, Marketing and Communications Create product marketing plans, including establishing a value proposition, drafting messaging, identifying promotional opportunities, developing collateral, and promoting products at trade shows and events. Manage a team responsible for product marketing and advertising to ensure the outcomes of these areas match corporate strategic goals. Establish team budgets and manage personnel. Manage social media presence and corporate website… Show more Senior Manager, Marketing and Communications Create product marketing plans, including establishing a value proposition, drafting messaging, identifying promotional opportunities, developing collateral, and promoting products at trade shows and events. Manage a team responsible for product marketing and advertising to ensure the outcomes of these areas match corporate strategic goals. Establish team budgets and manage personnel. Manage social media presence and corporate website design/content. Manage corporate blog and ghost-write entries. Manage media relations. Create and execute e-campaigns and e-newsletters for emerging product lines. Storyboard and executive produce corporate videos. Create and maintain printed marketing materials to support sales functions for all product lines, including sales sheets and product brochures. Design and maintain the corporate trade show presence, and execute pre-, at- and post-show promotions to maximize trade show ROI. Manage corporate proposal writing, responding to government issued RFIs/RFPs. Provide graphical design consultation to technical teams for product interfaces. Serve as community representative for Chamber events and manage community relations. Marketing Manager, February 2007 – April 2011 Senior Communications Specialist, March 2001 - February 2007 Create multimedia presentations and movies in support of corporate and sales goals. Write and design printed materials for use in support of the sales team. Maintain corporate Internet presence. Issue press releases and manage media relationships for the corporation. Pitch articles and respond to media inquiries. Communications Specialist, August 1999 – March 2001 Design and write newsletters for two product line newsletters. Maintain product marketing pieces and brochures. Contribute to copy and design of corporate website. Create multi-media presentations. Design and maintain software packaging. Show less
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Education
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University of Florida College of Journalism and Communications
BS, Advertising
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