Experience

Kitworks

• Canada
• Marketing Services
• 1 - 100 Employee

• CEO + Founder

  • Oct 2022 - Present

  Built with a brand-centric approach, Kitworks offers two main services: E-commerce fulfillment and Kitting. Kitting brings together multiple products to form an impactful + memorable brand experience. Whether it’s kits for influencers, media, retailers, employees, attendees, or clients — if it involves assembling in a purposeful way, Kitworks does it. Built with a brand-centric approach, Kitworks offers two main services: E-commerce fulfillment and Kitting. Kitting brings together multiple products to form an impactful + memorable brand experience. Whether it’s kits for influencers, media, retailers, employees, attendees, or clients — if it involves assembling in a purposeful way, Kitworks does it.



BALDWIN + BRANT

• Canada
• Advertising Services

• Founder

  • 2016 - Present



GOODWILL + CO.

• Canada
• Advertising Services

• Co-Founder

  • Sep 2020 - Present



AppColony

• Canada
• Software Development
• 1 - 100 Employee

• Director, Strategic Partnerships

  • 2012 - 2016

  • Develop integrated marketing campaigns for our mobile products from concept through to execution, which include strategic partnerships, PR, branding, video, print, digital, website, social media and events.• Partner with local and national companies including Shaw, Grey Eagle Resort, CRAFT Beer Markets, Cooperators Insurance and Strategic Objectives from initial strategy through to product launch. • Develop integrated marketing campaigns for our mobile products from concept through to execution, which include strategic partnerships, PR, branding, video, print, digital, website, social media and events.• Partner with local and national companies including Shaw, Grey Eagle Resort, CRAFT Beer Markets, Cooperators Insurance and Strategic Objectives from initial strategy through to product launch.



Calgary Stampeder Football Club

• Canada
• Spectator Sports
• 1 - 100 Employee

• Director, Marketing and Corporate Partnerships

  • 2005 - 2012

  • Created integrated brand building campaigns which included print, television, radio, digital, out-of-home, email, social, direct mail, events and on-premise.• Aligned marketing planning with all stakeholders to achieve overall strategic plan for the organization.• Responsible for a multi-million dollar marketing budget.• Managed relationships with various agencies including creative, media, sponsorship and PR.• Built, led and mentored a dynamic team of five while ensuring a more cohesive and efficient operation of both the sponsorship and marketing departments.• Created large scale events and innovative community programs to drive revenue and corporate engagement including PinkPower in support of cancer awareness, Stamps House at Grey Cup, loyalty programs, the CFL Reebok jersey launch, Tim Hortons Timbits Amateur Football Program, the Business of Football for Women corporate gala event and an annual multi-city community tour.

• Director, Corporate Partnerships

  • Jan 2005 - Jan 2011

  • Consistently exceeded sales targets for 8 years by prospecting and securing local and national corporate partners such as Nissan, Purolator, Molson, Scotiabank, Pizza 73 and Rogers.• Managed a multi-million dollar sponsorship portfolio which included more than 80 corporate partners.• Developed strategic sponsorship campaigns, incorporating our various assets which included digital, radio, events, tv, social, in game promotions, print, signage and community programs.• Worked closely with internal and external stakeholders to execute partnerships and identify opportunities to grow sponsorship revenue.



Global News

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Creative Services

  • Jan 2001 - Aug 2002

  • Assisted promotions team in developing commercial concepts, sponsorship and marketing campaigns and planned large scale events for staff, clients and viewers on a national and local level.• Reviewed all print advertising and worked closely with our promotions department to determine trends and to ensure all print materials met corporate standards. • Assisted promotions team in developing commercial concepts, sponsorship and marketing campaigns and planned large scale events for staff, clients and viewers on a national and local level.• Reviewed all print advertising and worked closely with our promotions department to determine trends and to ensure all print materials met corporate standards.